testimonials “Ian is an exceptional UX practitioner, balancing the business requirements with the user's needs to produce an intuitive experience and functional design. Ian's analytical and detailed approach was key to a number of recent projects, guiding their direction and producing some great results.” - Peter Lambert, Head of UX, Global Personals “Ian is dedicated to delivering the simplest solution possible and always keeping the core customer need the focus of the experience, resulting in quality, intuitive interface and functionality design.” - Richard Edwards, Digital Planning Director, LIDA “Ian joined us to help develop a web application for a new Insurance proposition. He brought with him an abundance of usability knowledge and expertise which he was more than happy to share. This enabled us to work collaboratively increasing our in-house knowledge as well as him producing some ﬁrst class outputs. He has great attention to detail and showed great ﬂexibility in producing top notch work in a climate of incomplete and changing requirements.” - Christian Young, Lead User Experience Architect, AVIVA plc “I worked with Ian on the international research study of wi-ﬁ services. Ian showed himself as an expert in user experience, his results were precise and of very high quality. It's great to have a reliable partner in the UK.” - Natalia Sprogis, User Research Consultant, UIDesign Group “Ian is a hard working and dedicated usability and interaction design expert. At Virgin Media he worked tirelessly to champion the user, always thinking creatively around business requirements to achieve the best experience possible. His work is backed up by a wealth of experience both in user interface design and in front end development, and I would welcome the opportunity to work with him again.” - Kirsty Brown, User Experience Manager, Virgin Media “Ian is a highly focused and hardworking individual who offers a wealth of knowledge particularly in the areas of user experience and accessibility. Ian is an innovative thinker and is able to bring fresh thinking to any project. Given the opportunity, I would happily employ Ian again in the future.” - Lian Brook-Tyler, Head of Site, BT plc “Having worked with Ian for over 3 years I've really valued his support and learnt from his depth of knowledge and understanding of the internet industry. His commitment to placing the customer at the heart of everything he does is unquestionable, as is his desire to provide an optimal, accessible user experience for all.” - Martin Faux, Head of BT Broadband Office, BT plc “Ian was invaluable at BT, bringing in-depth expertise in online user experience to the team as well as a passion for all things internet. His efforts went well beyond normal hours as he invested personal time to investigate opportunities to improve the site and ensuring his thinking was up-to-date by networking with other experts.” - David Morgan, Head of Online Business, BT plc “Ian Fenn was a very talented contributor to Alchemy Digital's projects. With his unique mix of journalistic and broadcasting experience, Ian developed compelling, content-driven solutions that were a perfect ﬁt for our broadcast clients. Ian is a great web copywriter and is also very visually oriented; he understands what works from the end-user's perspective, what "sells" and how to develop content that is engaging and immersive. Ian always brings fresh thinking to projects and has an entrepreneurial attitude that keeps him focused on the end results. I would wholeheartedly recommend Ian for any senior interactive production or management position.” - Adrian Tennant, Managing Director, Alchemy Digital
purpose of critique is to understand the design of a product and to help the creator improve it by giving them more information. The purpose of a design review is sign-oﬀ and often results in a list of speciﬁed changes.
(FAST, INTENSE, FORMAL, RISK-TAKER, LIKES TO BE IN CHARGE) Focus on the present Get to the bottom line Speak in terms of short- term concrete results Give them options Don’t get too personal Don’t get into a control contest However, don’t back down if you believe you are right http://www.softed.com/resources/Docs/SSW0.4.pdf
(ANIMATED, IMPATIENT, CREATIVE, FOCUS OF ATTENTION, FUNNY, BACK-SLAPPER) Focus on the future and the big picture Illustrate concepts with stories Seek their ideas, input Show personal interest and involvement Stimulate their creative impulse Compliment them Don’t dwell on details Don’t be too serious Don’t talk down to them http://www.softed.com/resources/Docs/SSW0.4.pdf
(SLOW, EASY-GOING, QUIET, FRIENDLY AND INVITING, FORGIVING) Be ﬂexible Be easy and informal Be personal and personable Emphasize a team approach Don’t push for too much detail Don’t hurry them Don’t confront them Don’t attack Don’t be dictatorial or autocratic http://www.softed.com/resources/Docs/SSW0.4.pdf
(SLOW, QUIET THOUGHTFUL, PREFERS TO BE ON THEIR OWN) Focus on past, present and future Talk facts Focus on detail and accuracy Be logical, well-organized, and serious Tell them exactly what you will do and when Don’t rush things Don’t be too personal Don’t be overly casual http://www.softed.com/resources/Docs/SSW0.4.pdf
Activists learn best by doing things - engaging in activity • Reﬂectors prefer to stand back and think about things • Theorists learn best from models, concepts and theories • Pragmatists enjoy putting ideas into practice
Law “This is Millican's Law. If you have a hard gig, quiet, a death, a struggle, whatever, you can only be mad and frustrated and gutted until 11am the next day. Then you must draw a line under it and forget about it. As going into the next gig thinking you are shit will mean you will die.” “Equally, if you nail it, slam it, destroy it, whatever, you can only be smug about it until 11am the next day (in the past, I have set an alarm so I could get up and gloat for an extra half hour) as if you go into the next gig thinking you are God's gift to comedy, you will die. That is Millican's Law and it totally works. It means you move on quickly.”