Getting UX done (for Big Design)

Local version, as presented in Addison (Dallas) on Friday 18 October 2013.

Transcript

1. Getting UX done | @ifenn #BigD13 Big Design 2013 Getting UX done Ian Fenn (@ifenn) #BigD13
2. Getting UX done | @ifenn #BigD13 Big Design 2013
3. Getting UX done | @ifenn #BigD13 Big Design 2013 1. The issue conflicted with a decision maker’s belief or opinion.
4. Getting UX done | @ifenn #BigD13 Big Design 2013 1. The issue conflicted with a decision maker’s belief or opinion. 2. Not enough resources available to fix the problem.
5. Getting UX done | @ifenn #BigD13 Big Design 2013 1. The issue conflicted with a decision maker’s belief or opinion. 2. Not enough resources available to fix the problem. 3. Deferred until next major update/redesign.
6. Getting UX done | @ifenn #BigD13 Big Design 2013 A designer solves problems within
   a set of constraints. Mike Monteiro
7. Getting UX done | @ifenn #BigD13 Big Design 2013 Ian Fenn A designer solves problems they often have to help identify within a set of ever-changing constraints.
8. Getting UX done | @ifenn #BigD13 Big Design 2013 A designer solves problems they often have to help identify within a set of ever-changing constraints. Without authority. Ian Fenn
9. Getting UX done | @ifenn #BigD13 Big Design 2013 Build consensus
10. Getting UX done | @ifenn #BigD13 Big Design 2013 Point out the flaws and inconsistencies
11. Getting UX done | @ifenn #BigD13 Big Design 2013
12. Getting UX done | @ifenn #BigD13 Big Design 2013 • enthusiasm The six project phases
13. Getting UX done | @ifenn #BigD13 Big Design 2013 • enthusiasm • total confusion The six project phases
14. Getting UX done | @ifenn #BigD13 Big Design 2013 • enthusiasm • total confusion • disillusionment The six project phases
15. Getting UX done | @ifenn #BigD13 Big Design 2013 • enthusiasm • total confusion • disillusionment • search for the guilty The six project phases
16. Getting UX done | @ifenn #BigD13 Big Design 2013 • enthusiasm • total confusion • disillusionment • search for the guilty • punishment of the innocent The six project phases
17. Getting UX done | @ifenn #BigD13 Big Design 2013 • enthusiasm • total confusion • disillusionment • search for the guilty • punishment of the innocent • reward and promotion of the non- participants The six project phases
18. Getting UX done | @ifenn #BigD13 Big Design 2013 Unfortunately for us, we care.
19. Getting UX done | @ifenn #BigD13 Big Design 2013 “It is always the best policy to tell the truth, unless of course you are an exceptionally good liar.” - Jerome K Jerome (English writer)
20. Getting UX done | @ifenn #BigD13 Big Design 2013 Interviewer: What’s your greatest weakness? Me: Honesty. Interviewer: I don’t see honesty as a weakness.
21. Getting UX done | @ifenn #BigD13 Big Design 2013 Interviewer: What’s your greatest weakness? Me: Honesty. Interviewer: I don’t see honesty as a weakness. Me: I don’t care what you think.
22. Getting UX done | @ifenn #BigD13 Big Design 2013 h"p://www.youtube.com/watch?v=p5ZkdHImCuQ
23. Getting UX done | @ifenn #BigD13 Big Design 2013 Communication and influence are just as important as a well-thought out prototype.
24. Getting UX done | @ifenn #BigD13 Big Design 2013
25. Getting UX done | @ifenn #BigD13 Big Design 2013 Be labelled an ‘expert’ or ‘specialist’.
26. Getting UX done | @ifenn #BigD13 Big Design 2013 Ian Fenn User experience / Interaction design portfolio Contact details: Email ian@chopstixmedia.com Web http://chopstixmedia.com/ LinkedIn http://uk.linkedin.com/in/ifenn
27. Getting UX done | @ifenn #BigD13 Big Design 2013 Client testimonials “Ian is an exceptional UX practitioner, balancing the business requirements with the user's needs to produce an intuitive experience and functional design. Ian's analytical and detailed approach was key to a number of recent projects, guiding their direction and producing some great results.” - Peter Lambert, Head of UX, Global Personals “Ian is dedicated to delivering the simplest solution possible and always keeping the core customer need the focus of the experience, resulting in quality, intuitive interface and functionality design.” - Richard Edwards, Digital Planning Director, LIDA “Ian joined us to help develop a web application for a new Insurance proposition. He brought with him an abundance of usability knowledge and expertise which he was more than happy to share. This enabled us to work collaboratively increasing our in-house knowledge as well as him producing some first class outputs. He has great attention to detail and showed great flexibility in producing top notch work in a climate of incomplete and changing requirements.” - Christian Young, Lead User Experience Architect, AVIVA plc “I worked with Ian on the international research study of wi-fi services. Ian showed himself as an expert in user experience, his results were precise and of very high quality. It's great to have a reliable partner in the UK.” - Natalia Sprogis, User Research Consultant, UIDesign Group “Ian is a hard working and dedicated usability and interaction design expert. At Virgin Media he worked tirelessly to champion the user, always thinking creatively around business requirements to achieve the best experience possible. His work is backed up by a wealth of experience both in user interface design and in front end development, and I would welcome the opportunity to work with him again.” - Kirsty Brown, User Experience Manager, Virgin Media “Ian is a highly focused and hardworking individual who offers a wealth of knowledge particularly in the areas of user experience and accessibility. Ian is an innovative thinker and is able to bring fresh thinking to any project. Given the opportunity, I would happily employ Ian again in the future.” - Lian Brook-Tyler, Head of Site, BT plc “Having worked with Ian for over 3 years I've really valued his support and learnt from his depth of knowledge and understanding of the internet industry. His commitment to placing the customer at the heart of everything he does is unquestionable, as is his desire to provide an optimal, accessible user experience for all.” - Martin Faux, Head of BT Broadband Office, BT plc “Ian was invaluable at BT, bringing in-depth expertise in online user experience to the team as well as a passion for all things internet. His efforts went well beyond normal hours as he invested personal time to investigate opportunities to improve the site and ensuring his thinking was up-to-date by networking with other experts.” - David Morgan, Head of Online Business, BT plc “Ian Fenn was a very talented contributor to Alchemy Digital's projects. With his unique mix of journalistic and broadcasting experience, Ian developed compelling, content-driven solutions that were a perfect fit for our broadcast clients. Ian is a great web copywriter and is also very visually oriented; he understands what works from the end-user's perspective, what "sells" and how to develop content that is engaging and immersive. Ian always brings fresh thinking to projects and has an entrepreneurial attitude that keeps him focused on the end results. I would wholeheartedly recommend Ian for any senior interactive production or management position.” - Adrian Tennant, Managing Director, Alchemy Digital
28. Getting UX done | @ifenn #BigD13 Big Design 2013 • Bring solutions, not problems
29. Getting UX done | @ifenn #BigD13 Big Design 2013 • Bring solutions, not problems • Don’t be over-invested in outcomes
30. Getting UX done | @ifenn #BigD13 Big Design 2013 • Bring solutions, not problems • Don’t be over-invested in outcomes • Have multiple outs
31. Getting UX done | @ifenn #BigD13 Big Design 2013 • Bring solutions, not problems • Don’t be over-invested in outcomes • Have multiple outs • Say when you don’t know something
32. Getting UX done | @ifenn #BigD13 Big Design 2013 • Bring solutions, not problems • Don’t be over-invested in outcomes • Have multiple outs • Say when you don’t know something • Build self-awareness
33. Getting UX done | @ifenn #BigD13 Big Design 2013 What am I feeling now? What am I thinking now? What am I doing at this moment? How am I breathing?
34. Getting UX done | @ifenn #BigD13 Big Design 2013 h"p://www.flickr.com/photos/joybot/7747594318/ Open up your process
35. Getting UX done | @ifenn #BigD13 Big Design 2013
36. Getting UX done | @ifenn #BigD13 Big Design 2013 Help others provide feedback: Encourage critique, rather than ‘design review’
37. Getting UX done | @ifenn #BigD13 Big Design 2013 The purpose of critique is to understand the design of a product and to help the creator improve it by giving them more information. The purpose of a design review is sign-off and often results in a list of specified changes.
38. Getting UX done | @ifenn #BigD13 Big Design 2013 Take cake!
39. Getting UX done | @ifenn #BigD13 Big Design 2013 When you present work, acknowledge other’s input and explain how their needs will be met.
40. Getting UX done | @ifenn #BigD13 Big Design 2013 Praise others freely, frequently, and at any time, regardless of accuracy.
41. Getting UX done | @ifenn #BigD13 Big Design 2013 h"p://www.youtube.com/watch?v=uxIE0OWsh7E
42. Getting UX done | @ifenn #BigD13 Big Design 2013 Have pre-meetings
43. Getting UX done | @ifenn #BigD13 Big Design 2013 Send designs out ahead of time or you’ll just get knee-jerk reactions
44. Getting UX done | @ifenn #BigD13 Big Design 2013 Never say, ‘You’re wrong’ unless you want problems to escalate.
45. Getting UX done | @ifenn #BigD13 Big Design 2013 Criticise others with caution, keeping it brief and specific, and always with clear follow-up actions.
46. Getting UX done | @ifenn #BigD13 Big Design 2013 h"p://www.youtube.com/watch?v=RO1kmfLmGRA
47. Getting UX done | @ifenn #BigD13 Big Design 2013 Yes, listen. Really.
48. Getting UX done | @ifenn #BigD13 Big Design 2013 Lose the jargon
49. Getting UX done | @ifenn #BigD13 Big Design 2013 “The cognitive load is too high...”
50. Getting UX done | @ifenn #BigD13 Big Design 2013 “The cognitive load is too high...” (“It’s just plain confusing.”)
51. Getting UX done | @ifenn #BigD13 Big Design 2013 “This screen has such poor visual hierarchy”
52. Getting UX done | @ifenn #BigD13 Big Design 2013 “This screen has such poor visual hierarchy” (“This screen is a cluttered mess.”)
53. Getting UX done | @ifenn #BigD13 Big Design 2013 “Enhance the call to action”
54. Getting UX done | @ifenn #BigD13 Big Design 2013 “Enhance the call to action” (“Make that button bigger”)
55. Getting UX done | @ifenn #BigD13 Big Design 2013 If you need more time to respond, take it. Promise you’ll come back to people and do it when you say you would.
56. Getting UX done | @ifenn #BigD13 Big Design 2013 Consider social styles
57. Getting UX done | @ifenn #BigD13 Big Design 2013 Personal styles and effective performance David W. Merrill
58. Getting UX done | @ifenn #BigD13 Big Design 2013 Driver Analytical Expressive Amiable More Less Less More
59. Getting UX done | @ifenn #BigD13 Big Design 2013 DRIVER
    (FAST, INTENSE, FORMAL, RISK-TAKER, LIKES TO BE IN CHARGE) Focus on the present Get to the bottom line Speak in terms of short- term concrete results Give them options Don’t get too personal Don’t get into a control contest However, don’t back down if you believe you are right http://www.softed.com/resources/Docs/SSW0.4.pdf
60. Getting UX done | @ifenn #BigD13 Big Design 2013 EXPRESSIVE
    (ANIMATED, IMPATIENT, CREATIVE, FOCUS OF ATTENTION, FUNNY, BACK-SLAPPER) Focus on the future and the big picture Illustrate concepts with stories Seek their ideas, input Show personal interest and involvement Stimulate their creative impulse Compliment them Don’t dwell on details Don’t be too serious Don’t talk down to them http://www.softed.com/resources/Docs/SSW0.4.pdf
61. Getting UX done | @ifenn #BigD13 Big Design 2013 AMIABLE
    (SLOW, EASY-GOING, QUIET, FRIENDLY AND INVITING, FORGIVING) Be flexible Be easy and informal Be personal and personable Emphasize a team approach Don’t push for too much detail Don’t hurry them Don’t confront them Don’t attack Don’t be dictatorial or autocratic http://www.softed.com/resources/Docs/SSW0.4.pdf
62. Getting UX done | @ifenn #BigD13 Big Design 2013 ANALYTICAL
    (SLOW, QUIET THOUGHTFUL, PREFERS TO BE ON THEIR OWN) Focus on past, present and future Talk facts Focus on detail and accuracy Be logical, well-organized, and serious Tell them exactly what you will do and when Don’t rush things Don’t be too personal Don’t be overly casual http://www.softed.com/resources/Docs/SSW0.4.pdf
63. Getting UX done | @ifenn #BigD13 Big Design 2013 Consider learning styles
64. Getting UX done | @ifenn #BigD13 Big Design 2013 • Activists learn best by doing things - engaging in activity
65. Getting UX done | @ifenn #BigD13 Big Design 2013 • Activists learn best by doing things - engaging in activity • Reflectors prefer to stand back and think about things
66. Getting UX done | @ifenn #BigD13 Big Design 2013 • Activists learn best by doing things - engaging in activity • Reflectors prefer to stand back and think about things • Theorists learn best from models, concepts and theories
67. Getting UX done | @ifenn #BigD13 Big Design 2013 • Activists learn best by doing things - engaging in activity • Reflectors prefer to stand back and think about things • Theorists learn best from models, concepts and theories • Pragmatists enjoy putting ideas into practice
68. Getting UX done | @ifenn #BigD13 Big Design 2013 Watch your body language
69. Getting UX done | @ifenn #BigD13 Big Design 2013 h"p://www.youtube.com/watch?v=hjwOL9HDzOM
70. Getting UX done | @ifenn #BigD13 Big Design 2013 Smile! Keep gestures open. Nod! Look interested and attentive, but avoid intense, dominant eye contact.
71. Getting UX done | @ifenn #BigD13 Big Design 2013
72. Getting UX done | @ifenn #BigD13 Big Design 2013
73. Getting UX done | @ifenn #BigD13 Big Design 2013 Lack of time is our biggest enemy.
74. Getting UX done | @ifenn #BigD13 Big Design 2013 h"p://www.flickr.com/photos/benm_at/4683099590
75. Getting UX done | @ifenn #BigD13 Big Design 2013 • Demonstrate excellence without arrogance
76. Getting UX done | @ifenn #BigD13 Big Design 2013 • Demonstrate excellence without arrogance • Enthusiasm is contagious
77. Getting UX done | @ifenn #BigD13 Big Design 2013 • Demonstrate excellence without arrogance • Enthusiasm is contagious • Don’t be over-invested in outcomes
78. Getting UX done | @ifenn #BigD13 Big Design 2013 • Demonstrate excellence without arrogance • Enthusiasm is contagious • Don’t be over-invested in outcomes • Listen
79. Getting UX done | @ifenn #BigD13 Big Design 2013 • Demonstrate excellence without arrogance • Enthusiasm is contagious • Don’t be over-invested in outcomes • Listen • Act as a consultant
80. Getting UX done | @ifenn #BigD13 Big Design 2013 • Demonstrate excellence without arrogance • Enthusiasm is contagious • Don’t be over-invested in outcomes • Listen • Act as a consultant • Make time to think
81. Getting UX done | @ifenn #BigD13 Big Design 2013 First Rule of Consulting:
    No matter how much you try, you can’t stop people from sticking beans up their nose. Jared Spool - http://www.uie.com/brainsparks/
82. Getting UX done | @ifenn #BigD13 Big Design 2013 Millican’s Law “This is Millican's Law. If you have a hard gig, quiet, a death, a struggle, whatever, you can only be mad and frustrated and gutted until 11am the next day. Then you must draw a line under it and forget about it. As going into the next gig thinking you are shit will mean you will die.” “Equally, if you nail it, slam it, destroy it, whatever, you can only be smug about it until 11am the next day (in the past, I have set an alarm so I could get up and gloat for an extra half hour) as if you go into the next gig thinking you are God's gift to comedy, you will die. That is Millican's Law and it totally works. It means you move on quickly.”
83. Getting UX done | @ifenn #BigD13 Big Design 2013 JIRO DREAMS OF SUSHI
84. Getting UX done | @ifenn #BigD13 Big Design 2013 Any questions? Ian Fenn (@ifenn) http://chopstixmedia.com/