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How to do well in consulting

How to do well in consulting

March 22, 2024
SinCityRuby
Las Vegas
Irina Nazarova, Evil Martians

Irina Nazarova

March 25, 2024
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  1. SIN CITY RUBY 2024 HOW TO DO WELL IN CONSULTING

    IRINA NAZAROVA CEO @ Evil Martians
  2. SIN CITY RUBY 2024 Product development consulting for developer-first startups

    Our products Founded in 2006. Team of 50. O ffi ces in US, Portugal, Japan. Team in 14 countries. Bootstrapped. Pro fi table. No layo ff s. Customers include Teleport, Playbook, Stackblitz, Recraft.ai, Tines, Fountain, HTTPie 7
  3. SIN CITY RUBY 2024 12 Strategy Bring leads Sell projects

    Support clients Support team AnyCable Our plan ➡
  4. SIN CITY RUBY 2024 14 What’s our role in this

    community, industry, the world? Goal: do great! Strategy
  5. SIN CITY RUBY 2024 15 What’s our role in this

    community, industry, the world? What is our passion? Goal: do great! Strategy
  6. SIN CITY RUBY 2024 16 Annual goal: pro fi t

    per teammate What’s our role in this community, industry, the world? What is our passion? Strategy
  7. SIN CITY RUBY 2024 17 Annual goal: pro fi t

    per teammate What’s our role in this community, industry, the world? What is our passion? Specialization, tagline Product development consulting for developer- fi rst startups Strategy
  8. SIN CITY RUBY 2024 18 Annual goal: pro fi t

    per teammate What’s our role in this community, industry, the world? What is our passion? Specialization, tagline Unfair advantage Experience building developer- fi rst products Strategy Product development consulting for developer- fi rst startups
  9. SIN CITY RUBY 2024 19 Annual goal: pro fi t

    per teammate What’s our role in this community, industry, the world? What is our passion? Specialization, tagline Unfair advantage Experimentation framework Experience building developer- fi rst products Strategy Product development consulting for developer- fi rst startups
  10. SIN CITY RUBY 2024 20 Experimentation framework Track e ff

    ort and result (primary: leads, secondary: engagement) Craft small experiment for each, prioritize, execute Generate hypotheses: what will bring leads Double down on ideas that work. Cut ideas that don’t.
  11. SIN CITY RUBY 2024 Target audience 25 Monthly goal: X

    quali fi ed leads Content Organizing events Speaking at events Open source Bring Leads
  12. SIN CITY RUBY 2024 26 Customer Lead Lead Lead Customer

    recommendations bring leads: – to a super node (VC), ideal ✅ – private, limited reach – public, easy to miss Meeting in person helps Bring Leads
  13. SIN CITY RUBY 2024 27 Content: for reach and for

    target audience (TA) Organizing events for TA Speaking at events with TA Open source: for community and TA Monthly goal: X quali fi ed leads Getting intros and connections with TA: existing client -> someone -> new lead Bring Leads
  14. SIN CITY RUBY 2024 28 1 Exploration 2 Proposal 3

    Kick o f Monthly goal: 30% success Sell Projects
  15. SIN CITY RUBY 2024 29 2 Proposal ✨ Hint at

    possible solutions 3 Kick o f ☑ Sign NDA, get access to code, mockups, docs Monthly goal: 30% success Sell Projects 🩺 Understand the goal/pains 1 Exploration
  16. SIN CITY RUBY 2024 30 2 Proposal 💊 Propose a

    solution 🩺 Repeat the goal/pains ✂ Propose small initial scope 🪙 Give cost estimate for the initial scope 3 Kick o f Monthly goal: 30% success Sell Projects 🩺 Understand the goal/pains ☑ Sign NDA, get access to code, mockups, docs 1 Exploration ✨ Hint at possible solutions
  17. SIN CITY RUBY 2024 31 2 Proposal 3 Kick o

    f … 🩺 Repeat the goal/pains Monthly goal: 30% success Sell Projects ✨ Hint at possible solutions ☑ Sign NDA, get access to code, mockups, docs 💊 Propose a solution 🩺 Repeat the goal/pains ✂ Propose small initial scope 🪙 Give cost estimate for the initial scope 🩺 Understand the goal/pains 1 Exploration
  18. SIN CITY RUBY 2024 Lead 32 Being a good listener

    is more important than being a good speaker
  19. SIN CITY RUBY 2024 Annual goal: X new projects turn

    into long- term, with Y total revenue Always work to become a better partner for your customers: Support Clients 36
  20. SIN CITY RUBY 2024 Annual goal: X new projects turn

    into long- term, with Y total revenue Always work to become a better partner for your customers: 🩺 Know their pains (better than themselves) 37 Support Clients
  21. SIN CITY RUBY 2024 Annual goal: X new projects turn

    into long- term, with Y total revenue Always work to become a better partner for your customers: 🩺 Know their pains (better than themselves) 💊 Know how your work generates value in their organization 38 Support Clients
  22. SIN CITY RUBY 2024 Annual goal: X new projects turn

    into long- term, with Y total revenue Always work to become a better partner for your customers: 🩺 Know their pains (better than themselves) 💊 Know how your work generates value in their organization 🦮 Guide your team to adapt projects to maximize value creation 39 Support Clients
  23. SIN CITY RUBY 2024 Annual goal: X new projects turn

    into long- term, with Y total revenue Always work to become a better partner for your customers: 🩺 Know their pains (better than themselves) 💊 Know how your work generates value in their organization 🦮 Guide your team to adapt projects to maximize value creation 🗣 Guide your team to prevent miscommunication 40 Support Clients
  24. SIN CITY RUBY 2024 Annual goal: X new projects turn

    into long- term, with Y total revenue Always work to become a better partner for your customers: 🧺 Bring them new opportunities (VCs, partnerships, clients, hires, experts) 🩺 Know their pains (better than themselves) 💊 Know how your work generates value in their organization 🦮 Guide your team to adapt projects to maximize value creation 🗣 Guide your team to prevent miscommunication 41 Support Clients
  25. SIN CITY RUBY 2024 Annual goal: X new projects turn

    into long- term, with Y total revenue Always work to become a better partner for your customers: 🧺 Bring them new opportunities (VCs, partnerships, clients, hires, experts) 🩺 Know their pains (better than themselves) 💊 Know how your work generates value in their organization 🦮 Guide your team to adapt projects to maximize value creation 🗣 Guide your team to prevent miscommunication ✋ Stop and quit if you are not able to bring value 42 Support Clients
  26. SIN CITY RUBY 2024 44 Team wins 🏆 when each

    player: Knows where the goal is! Knows how to improve their skill Knows that it’s worth it! Support Team
  27. SIN CITY RUBY 2024 45 Team wins 🏆 when each

    player: Global goal: less time spent putting out fi res Knows where the goal is! Knows how to improve their skill Knows that it’s worth it! Support Team
  28. SIN CITY RUBY 2024 47 Transparent 👀 fi nancial results:

    rates, revenue, expenses, cash position Support Team
  29. SIN CITY RUBY 2024 48 Transparent 👀 fi nancial results:

    rates, revenue, expenses, cash position Rules: company result ➡ bonuses for team Support Team
  30. SIN CITY RUBY 2024 49 Transparent 👀 fi nancial results:

    rates, revenue, expenses, cash position Rules: company result ➡ bonuses for team Individual result is measured and communicated 🗣: review process Support Team
  31. SIN CITY RUBY 2024 50 Transparent 👀 fi nancial results:

    rates, revenue, expenses, cash position Rules: company result ➡ bonuses for team Individual result is measured and communicated 🗣: review process Grades 🪜 help structure review process Support Team
  32. SIN CITY RUBY 2024 51 Transparent 👀 fi nancial results:

    rates, revenue, expenses, cash position Rules: company result ➡ bonuses for team Individual result is measured and communicated 🗣: review process Grades 🪜 help structure review process P.S. Layo ff s destroy hard-earned ownership and alignment Support Team
  33. SIN CITY RUBY 2024 52 10% MoM ARR growth, retention

    >90% We get clues which tools and products for engineers to build. AnyCable
  34. SIN CITY RUBY 2024 Audience 53 10% MoM ARR growth,

    retention >90% We get clues which tools and products for engineers to build. AnyCable is a realtime server for reliable two-way communication. Build Sell AnyCable
  35. SIN CITY RUBY 2024 54 🎧 More about products as

    a by-product of consulting in Maintainable podcast with Robby Russel
  36. 56