link with fi xed # slots per week and send to your potential or current users to learn from them. Don’t pitch, listen. Learn their pains. Let them surprise you. Take notes. – Use their words to describe your value proposition to the next user, but also on website, repo, documentation, marketing, etc. – Build for them, and not only for yourself.
Figma prototype Meet them for co ff ee and give them your laptop Readers of a subreddit Landing built with Framer Record sessions with PostHog, track signups Attendees of a meetup Presentation Track signups and questions Emails of CTOs of speci fi c companies GitHub page Track signups and responses EXAMPLES 29
at early stage are looking for: – Team, ideally repeat founders – Big market: a small chance to build a billion-revenue business – Velocity: quick iterations, growth and buzz (OSS metrics) – Revenue potential: you tried selling and it worked
you learning this week? 1. Marketing. Is the pain big enough? Convert users of OSS into paid product. Iterate on marketing/sales. 2. Activation. Is the medicine easy to take? Are people activating? Simplify, remove friction. Simplify signup, docs, let them get value. 3. Retention. Does the medicine work? Are people using the product for anything, do they still use it after 1 month? Iterate on the product–not to perfect it, but to create value for at least one but real use case.
bootstrap at your own pace: – charge for special features, custom solutions and integration of your open source, and broader consulting – keep your day job – keep learning
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