Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Typography: The Origins of Type

Mark-Anthony Karam
September 09, 2012

Typography: The Origins of Type

The basics of typography starts with understanding the origins of type and the alphabet. In this presentation, viewers will get a brief summary of ancient forms of the alphabet and it's evolution.

Mark-Anthony Karam

September 09, 2012
Tweet

More Decks by Mark-Anthony Karam

Other Decks in Design

Transcript

  1. Type Basics
    The Origins of Type

    View Slide

  2. Basics of Typography
    The art of designing type began in the West
    around 1455 when Johannes Gutenberg
    perfected the craft of printing from individual
    pieces of type.
    From this early technology, we have derived a
    great deal of our current terminology. In this
    section, we will become familiar with
    typographic terms and measurements that will
    help us communicate our ideas clearly and
    efficiently with type.

    View Slide

  3. Origins of Type
    Typography begins with the twenty-six letters in
    our alphabet. Each character and symbol is
    composed of sound, which was derived
    thousands of years ago.
    However, ancient forms of the alphabet did not
    represent sound. They represented pictures of
    things that stood for ideas.

    View Slide

  4. Origins of Type
    Pictographs:
    At some point, people
    began communicating
    visually. They made
    drawings of things that
    existed in their World –
    people, animals, tools and
    weapons, for example.
    OX House

    View Slide

  5. Origins of Type
    Ideographs:
    As the need for more abstract thoughts
    developed, pictographs started to take on
    multiple meanings. The symbol for Ox could
    also mean "Food".
    Ideographs became a combination of different
    pictographs that represented ideas.
    *(Skull & Crossbones)

    View Slide

  6. Origins of Type
    Phoenician Alphabet:
    Around 1200 B.C.E., a
    new concept of written
    communication evolved,
    which used symbols to
    represent sounds rather
    than ideas or objects.
    Aleph Beth

    View Slide

  7. Origins of Type
    Greek Alphabet:
    The Greek civilization
    adopted the Phoenician
    alphabet around 800 B.C.
    E. They began to alter the
    names of the letters such
    as Aleph to Alpha and
    Beth to Beta. They also
    added 5 vowels to the
    alphabet.
    Alpha Beta

    View Slide

  8. Origins of Type
    Roman Alphabet:
    Just as the Greeks altered the Phoenician
    alphabet, so did the Romans by altering the
    Greek alphabet.
    Eight letters were revised (C, D, G, L, P, R, S &
    V), two letters were added (F & Q), U and W
    were added 1,000 years ago and J was added
    500 years later.

    View Slide

  9. Conclusion:
    Current Alphabet:
    The alphabet today, is illustrated and made up
    of distinct symbols and characters that
    represent thousands of years of typographic
    evolution.
    As a designer, you can simplify or embellish
    letterforms but altering their basic form will
    reduce their ability to communicate effectively.

    View Slide

  10. View Slide