WIN Unmatched Availability Faster than All-Flash Multi-Petabyte Scale Best TCO Value Scales up to 10PB usable in a single 42U rack; Unified Block & File Seven Nines availability, InfiniRAID, InfiniSnap Sync/Async/Active- Active Replication 2M+ IOPs 95%+ cache hit ratio Latency as low as 130µs CAPEX, COD, FLX All-Inclusive Pricing: Features, Upgrades, 3 Years Support with TA Infinidat System Principles
WIN • Price leaders have a competitive advantage in storage during periods of financial uncertainty • Customers can’t stop consuming storage • They can and do slow down greenfield projects • Extreme CFO scrutiny of big-ticket line items • Increased willingness to take calculated risks in search of cost savings • Premium brands (AFA) lose share of wallet to price leaders • Share gains persist indefinitely (if you also deliver Quality) because storage is “sticky” Business Outlook
WIN • We have a hidden treasure of unused COD in the field, which customers can use now without any need to visit sites and deal with any storage upgrade. • Our unique remote support capabilities and self healings remove the need for travelling to sites and allows customers to work from home.
WIN Italian Bank Case Study “The Italian Ministry of Health recommended that the bank’s employees work from home (smart working). This increased the need for additional storage capacity and they needed it fast. Another problem was that there was no budget for purchasing a new InfiniBox, only OPEX. Thanks to Infinidat’s CoD consumption model the bank was able to immediately start using extra capacity without having to wait for the shipment, allowing employees to continue to seamlessly work from home during the pandemic.”
WIN Recession XIV Revenue vs Two Controls In The Same Market (IBM DS8 and EMC VMAX) Recession and the Competitive Advantage of Cost Leadership Recession Source: IDC ESS Tracker Nov19 Historical Perspective High End market leader EMC VMAX trended down during the recession and was essentially flat 4 years later High End #2 IBM DS8000 trended down during the recession and was essentially flat 4 years later High End disruptor XIV had a competitive advantage (½ the $/TB) and grew exponentially throughout as businesses were more willing to take a risk for cost savings
WIN Reenacting the EMC Story at an even larger scale • * Symmetrix’s storage product propelled EMC from CAP worth of 10 Millions U.S. dollars in 1990 to over $200 Billion U.S. dollars in 2000 (please see the following chart) • * Infinidat would disrupt the Data Storage world and Cloud (AWS) the same way to even a greater success!
WIN FLX Rules & Use Cases • Rules: • Monthly billing cycle • Increase/decrease capacity • Can scale to larger InfiniBox/InfiniGuard • Infinidat commits to performance & availability • Commit of duration from 3 months to lifetime • Public Cloud without the disadvantages • OpEx instead of CapEx • Support Extension • Lowering risk in times of uncertainty
WIN The Procurement Transformation Challenge • Current scenario: • Ideal scenario: • What’s Missing to achieve this agility on premises? • Most models require strict commitments, high cost • Growth is neither transparent nor instant • Customers prefer CapEx to OpEx • Most models fail to deliver on that Approve Procure Ship Install Configure Business Value Approve Business Value Invoice
WIN Top of Mind for EMEA CIOs • Data Sovereignty in light of US cloud act • How to gain the agility without the risk • Preferably without the 20% cost overhead, and using CapEx • Automation • Powerful inside, simple outside • DevOps in a Box • Digital transformation = Data game changer • Ability to keep growing the digital business is key to success
WIN Infinidat recognized as a Leader in the 2019 Gartner Magic Quadrant for Primary Storage and as a Gartner Peer Insights Customers’ Choice 2020 Recipient with a 98% Willingness to Recommend
WIN 1 Seamless Infrastructure 2 Easy to Manage • Availability, Reliability Serviceability • On-Premises and Cloud • Centrally Managed • Ecosystem ready 3 Easy to do Business • Flexible Business Models • OpeEx and CapEx 4 Easy to support • Remote support • Proactive Monitor & Detect Product Design Principles
WIN • Decouple the data lifecycle from the hardware refresh cycle • Eliminate data migrations, and put data where it naturally belongs • Begins with Active/Active Data Replication and Non- Disruptive Data Mobility • In the future will include Transparent Data Mobility and Availability Zones Infinidat Elastic Data Fabric Vision
WIN Seamless Scalability & Online Data Mobility Day1 Year1 Year2 Online Migration New Project New Project Need more capacity Need More Capacity Online Migration Data Mobility in Action – Customer Case • Self service, online migration of two InfiniBox • VMware host via vMotion, Phyical Hosts with Online Data Mobility • More then 0.5PB seamleslly Migrated • All Hosts succesfully migrated with NO downtime!
WIN Machine Learning & Neural Cache • Infinidat’s Machine Learning: Ability to analyze workloads in real-time, collecting and leveraging metadata associated with those workloads to improve workload performance over time • Infinidat’s Neural Cache: Mechanism of storing the data and metadata in a way that creates dynamic connections between data of like types, temporal and other factors, creating efficiencies in our Machine Learning algorithms for both short term and long-term purposes
WIN Neural Cache in Action – Retail • Major publically traded retailer • 1.5 PB data set, running production IT workloads, including e-commerce website, ERP and retail analytics • Timeframe: Black Friday/Cyber Monday – busiest shopping days of the year in the USA • 99% of reads and 100% of writes serviced by DRAM
WIN Modern Business Models * Not available in all regions. All business models are subject to commercial terms and conditions. Up-front Purchase Full Capacity available Day 1 Capacity on Demand Partial capacity on Day 1. Pay one-time charge for added capacity as you grow Minimal Capacity FLX Partial capacity Day 1. “Rent” additional capacity through ongoing payments as needed Minimal Capacity Neutrix Cloud Subscribe to Infinidat data storage via cloud/Infinidat partner without touching HW Tenant_1 Tenant_2 Tenant_3 Tenant_n
WIN InfiniGuard • Built on the InfiniBox • Exceptional Partner Integrations • Unique Service Reliability (built-in) • Leveraging InfiniBox Value Points • Powerful Competitive $ Value Replication Site A Site B Deduplicated Encrypted NetBoost Source-Side Dedupe NFS, SMB, VTL (FC), OST, Oracle RMAN
WIN 1 Seamless Infrastructure 2 Easy to Manage • Availability, Reliability Serviceability • On-Premises and Cloud • Centrally Managed • Ecosystem ready 3 Easy to do Business • Flexible Business Models • OpeEx and CapEx 4 Easy to support • Remote support • Proactive Monitor & Detect Product Design Principles
WIN Key Takeaways • Innovation is a key for bringing business value to our customers • Infinidat has right strategy , technology and portfolio to serve modern customer needs at PB Scale • Our customers acknowledge that!
UP” THERE Data Centres Private Cloud WE CONSULT What ever stage of cloud adoption, a clear strategy and roadmap helps our client visualise and achieve the success they want Our experienced cloud architects can help to define your vision, assess your cloud maturity and work with you to define your cloud journey Working together, we’ll ensure you have the right mix of cloud services to meet your business and technology goals WE DESIGN & BUILD You need to know your cloud environment is aligned to your goals and well architected Starting with discovery our experienced cloud architects and engineers will listen to your needs and then design and build your environment around these goals From a proof of concept through to large scale migration our proven approach will lead to success WE MANAGE Ensuring your hybrid cloud environment is in safe hands and continues to act as a catalyst to drive the transformation you want is key Our experienced service delivery and engineering teams will ensure your environment is performant, available, resilient, secure and optimised From proactive monitoring to regular backups and patching we provide peace of mind 2017 Public Cloud Service Introduction 1995 Established in 1995 as Scotland Online Internet Services 2005 Dundee data centre constructed Colocation Services, 2008 Rebranded to Brightsolid, 2015 Aberdeen data centre construction, 2020 Managed Hybrid Cloud Provider of choice for Scotland F o c u s o n m a n a g e d s e r v i c e s & p r i v a t e c l o u d 2019 Hybrid Cloud becomes norm
much every industry, every function in every industry, has a huge element driven by information technology. Satya Nadella, Microsoft Cloud is the engine that drives transformation: AI, Robotics, Machine Learning, Big Data etc.…
Vulnerable cloud Consumption Time Cloud program trigger Cloud program reboot Cloud program scope reduction Adoption plateau No path to production (Source: Rightscale 2019 State of the Cloud report from KEY CLOUD CHALLENGES 84% Cloud Spend 84% Governance Concerns 81% Security 79% Compliance 76% Lack of Resources /Expertise 76% Managing Multiple Environments 73% Cloud Migration of government organisations report they are pursuing transformation but only 5% say they are achieving it. 67%
& PERFORMANCE We have focused on the needs of our customers and for our public sector and energy customers we have found performance and data security to be vital With Infinidat we have been able to deliver data sovereignty and performance without sacrificing scalability FOCUS ON BUSINESS OUTCOMES RELIABILITY & SERVICE ORIENTATION NOT DRINKING THE CLOUD COOL AID RIGHT MIX OF VALUE AND COST CUSTOMER SATISFACTION IS KEY FOR US We have a high customer satisfaction level and good NPS. This is hugely reliant on the consistent performance of our platforms and Infinidat has been hugely performant, consistent and Our operations teams are big advocates RIGHT CENTRE FOR DATA Cloud is not always the right answer for all customers or all workloads. Often local storage is best for a customer. We have done a lot of comparative testing on real life workloads and Infinidat has consistently stood up. COST IS KEY Cost is a real area of issue for many of our mid - small customers. The egress and ingress charges for cloud storage can often be challenging. As a smallish organisation we have found the return of investment on Infindat excellent and where we have added scale we have been able to do so incrementally & maintain product profitability . TECHNICAL KNOWLEDGE & SKILL CREDIBLE, KNOWLEDGABLE We have a skilled technical team internally, who are really experienced in Infinidat. So when we come for help it’s really advanced knowledge and expertise we are looking for. We are able to get that from Infinidat. Our technical teams really rate the calibre and depth of experience and knowledge and the willingness to share! .
in one basket, you have to make sure that basket is rock-solid; moving to Brightsolid is the best thing we have ever done. Alan McCormick Head of IT Infrastrcuture Alliance Trust Savings
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