prem The simplicity and agility of public cloud with the control and performance of dedicated storage. Flexible acquisition aligned to your business model Disruptive economics: 30% Less than legacy storage 60% Less than AWS
with certified hardware Utility Consumption based hardware / software storage utility As-a-Service Bare metal cloud instance delivered as-a- service for DR, Backup, Dev/Test, Private cloud. Acquisition Models Aligned to your Business
on pre- payment and volume. Performance is FREE The Devil Beauty is in the Details Industry standard hardware available at cost-plus pricing. Hardware refresh at the cost of hardware. Support Single point of contact ensure seamless support experience. No ties to hardware. No ties to sites. No ties to projects or end users. Drive software license utilization to 100% No minimum charges. No time commitments. The Devil is in the Details
Patent Families Software composable storage Strategic Partnerships Partnerships with Tech Data and WDC 1000+ Environments At cloud scale application providers
skills need to be acquired • Up front investments in services delivery required • Up front capital investments required • Economies of scale will eventually drive down unit costs Revenue Drivers • Traditional Hardware revenues and margins declining • Longer sales cycle for outcome based selling • Subscription vs Perpetual software licensing • Consumption Pricing Models broadening = MRR • Disintermediation – Born in cloud resources • Revenue and profit will eventually become much more predictable – if you make it. * Graphic credit: TSIA Making “the fish” as skinny as possible
the road ahead by providing end-to-end customer and product lifecycle management services. Customers served and value delivered Mature OEMs New Entrant OEMs 2.0 OEMs Embedded OEMs o Offload services that decrement their margin profile o Release capital for transformation investments o Avoid capital outlay required to build infrastructure for lifecycle management o Focus on core competencies o Get expert advice and support on operations for new lines of business that are not core o Accelerate time to market o i.e., medical device OEMs o Expert technology lifecycle services that provide efficiencies and cost savings
entire technology lifecycle – both for products and customers. Supply chain management Integration Deployment Maintenance & support Repair IT asset disposition Channel management Customer success Revenue retention Certification & training