the road ahead by providing end-to-end customer and product lifecycle management services. Customers served and value delivered Mature OEMs New Entrant OEMs 2.0 OEMs Embedded OEMs o Offload services that decrement their margin profile o Release capital for transformation investments o Avoid capital outlay required to build infrastructure for lifecycle management o Focus on core competencies o Get expert advice and support on operations for new lines of business that are not core o Accelerate time to market o i.e., medical device OEMs o Expert technology lifecycle services that provide efficiencies and cost savings