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N-able - IT Press Tour 41 Jan 2022

N-able - IT Press Tour 41 Jan 2022

The IT Press Tour

February 16, 2022
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  1. © 2022 N-able Solutions ULC and N-able Technologies Ltd. All

    rights reserved. Backup Boys: Chris Groot and Stefan Voss • Joined N-able in 2013 • Previously VP of Sales and GTM, and VP of Product Management, Backup • Hailing from the sunshine state of Calgary, Chris tries to keep up with his kids on the tennis courts in summer and skiing the Canadian Rockies in winter • Joined N-able in Nov 2021 • Most recently chief product owner of $500M data protection portfolio at Dell • Nearly 20 years combined data protection industry experience between Dell and EMC • Obtained master’s in aerospace engineering at the Technical University Braunschweig • A warm and friendly German, Stefan is a family man as well as an avid windsurfer and skier Chris “We Are” Groot General Manager, N-able Data Protection Stefan “The Voss Man” Voss VP, Product Management, N-able Data Protection 2
  2. © 2022 N-able Solutions ULC and N-able Technologies Ltd. All

    rights reserved. Three Industry Trends → Three N-able Advantages Cloud-First Strategy >60% of practitioners increasing investment in Cloud and Security 3 Cyber Incidents A ransomware attack every 11 seconds, 80% who pay the ransom get attacked again Sources: Cybercrime Magazine, 2019 Gartner, September 2022, Gartner Survey Reveals Talent Shortages as Biggest Barrier to Emerging Technologies Adoption IT Skills Shortage Talent shortage cited as #1 issue for key technology projects & adoption Cloud-First → Appliance-free • Broad workload coverage across on-prem and SaaS • TrueDelta technology for game changing efficiency • No firmware upgrades, no on-prem appliance patching, no planned downtime Off-Site Copies You Can Trust • Off-site copy by design • Recovery testing so you can trust you copies • Flag malware without need to restore first Single Pane of Glass • Single pane of glass with active management • Multi-tenant
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    rights reserved. Ransomware Statistics 600% increase in malicious emails due to COVID-19 37% organizations affected by ransomware last year 11 sec. 80% largest ransomware payment ever made* $40M * $200K Average one ransomware attack every 11 seconds who pay the ransom get attacked again soon after © 2022 N-able Solutions ULC and N-able Technologies Ltd. All rights reserved. 4
  4. © 2022 N-able Solutions ULC and N-able Technologies Ltd. All

    rights reserved. A New Era of Data Protection Cloud-first data protection as a service is the future 5 Source: William Blair & Co. “Beyond Backup: Data Management in the Cloud Era”
  5. © 2022 N-able Solutions ULC and N-able Technologies Ltd. All

    rights reserved. Attack Surface with Traditional Backup IT Admin App Server Backup Server Backup Target Sample Attack Vectors: • Email compromise / phishing • Credential harvesting • Insider threat rising concern Sample Remediation: • Multi-factor authentication / MFA • CAC Cards / biometric Sample Attack Vectors: • CVE exploit (CVE-2019-19781 >15 times more exploited than any other) • Corruption of data or metadata (e.g., backup catalog) Sample Remediation: • CVSS classification, response, and remediation (requires patching) Sample Attack Vectors: • Data corruption / copy deletion Sample Remediation: • Copies outside of production network • Air gapping, immutability © 2022 N-able Solutions ULC and N-able Technologies Ltd. All rights reserved. 6
  6. © 2022 N-able Solutions ULC and N-able Technologies Ltd. All

    rights reserved. Attack Surface Direct-to-Cloud IT Admin App Server Sample Attack Vectors: • Email compromise / phishing • Credential harvesting • Insider threat rising concern Sample Remediation: • Multi-factor authentication / MFA • CAC Cards / biometric Sample Attack Vectors: • CVE exploit (CVE-2019-19781 >15 times more exploited than any other) • Corruption of data or metadata (e.g., backup catalog) Sample Remediation: • CVSS classification, response, and remediation (requires patching) Sample Attack Vectors: • Data corruption / copy deletion Sample Remediation: • Copies outside of production network • Air gapping, immutability N-able Data Center N-able Data Protection Platform N-able Data Protection Portal MFA © 2022 N-able Solutions ULC and N-able Technologies Ltd. All rights reserved. 7
  7. © 2022 N-able Solutions ULC and N-able Technologies Ltd. All

    rights reserved. Our Niche in the Data Protection Space Ideal for MSPs Used by more than 12,000 MSPs worldwide SaaS application Web-based management plane Direct-to-cloud backup, optional local copy N-able offers cloud-first data protection as a service today 8 Uses 5X less storage for the same restore points Protecting servers, workstations, and Microsoft 365 data Private cloud 30 data centers
  8. © 2022 N-able Solutions ULC and N-able Technologies Ltd. All

    rights reserved. “I was pretty standoffish because I thought I was using the best product.” Lionel Naidoo Dragon Information Systems 9
  9. 10 © 2022 N-able Solutions ULC and N-able Technologies Ltd.

    All rights reserved. File backups don’t work when you need to recover a full server. The Industry Has Taught You Image-based Backup Is the Gold Standard It can take a long time to configure the server if you don’t have a full image backup.
  10. © 2022 N-able Solutions ULC and N-able Technologies Ltd. All

    rights reserved. 11 “Backups are important, but it's all about recovery.” David Woodrum Connectivity Systems You want image recovery not image backup. “A virtual machine is just a series of files organized in a very specific way. If you back up all the data from within the OS, you can create virtual machines quickly and easily—assuming you have the right software.” This Is What They’re Not Telling You
  11. © 2022 N-able Solutions ULC and N-able Technologies Ltd. All

    rights reserved. 12 Image-based backups are far from ideal— especially for MSPS. This Is What They’re Not Telling You
  12. © 2022 N-able Solutions ULC and N-able Technologies Ltd. All

    rights reserved. 13 It Starts with the Change Rate It’s just math… Image backup vendor 1 Frequency: one backup per day Initial Image Size 45 GBs Day/Date 1 - 09/15/20 2 - 09/16/20 3 - 09/17/20 4 - 09/18/20 Weekend 7 - 09/21/20 8 - 09/22/20 9 - 09/23/20 10 - 09/24/20 11 - 09/25/20 Storage (GBs) 27.0 34.0 41.0 46.0 Weekend 61.0 67.0 71.0 76.0 81.0 Delta/Session(GBs) 7.0 7.0 5.0 Weekend 5.0 6.0 4.0 5.0 5.0 Change Rate 15.6% 15.6% 11.1% Weekend 11.1% 13.3% 8.9% 11.1% 11.1% Image-level backup vendor 2 Frequency: one backup per day Initial Image Size 45 GBs Storage (GBs) 22.3 24.4 26.7 292 Weekend 56.0 58.3 60.4 62.5 64.3 Delta/Session(GBs) 2.1 2.3 2.5 Weekend 8.9 2.3 2.1 2.1 1.8 Change Rate 4.7% 5.1% 5.6% Weekend 19.9% 5.1% 4.7% 4.7% 4.0%
  13. © 2022 N-able Solutions ULC and N-able Technologies Ltd. All

    rights reserved. BACKUPS the Change Rate It Starts with Classic Image-Level N-able Backup Computer size Incremental change rate Incremental (GB) The impact over 60 days of retention: Initial backup (with compression) 60 x 30 GB vs. 60 x 0.5 GB 1800 GB vs. 30 GB 500 GB 6% 30 GB 350GB 1800 GB 2150 GB And the Impact Compounds 500 GB 0.1% 0.5 GB 350GB 30 GB 380 GB 5.6X Storage Impact of change rate on storage 14
  14. 15 © 2022 N-able Solutions ULC and N-able Technologies Ltd.

    All rights reserved. “Backups that used to take eight hours are now complete in ten minutes.” Kyle Orr Orr Systems Change rate difference impacts bandwidth requirements. Backups Classic Image-Level Incremental size Upload speed To send within one hour 30GB 68.3Mbps 0.5GB 1.1Mbps
  15. © 2022 N-able Solutions ULC and N-able Technologies Ltd. All

    rights reserved. 16 “When we were on ____, sometimes we could only run one backup a day–if that!”​ Nicholas Paulukow One2one IT "It's really given us the ability to effectively deploy backups and run them at the frequency we need without a heavy amount of impact."​ David Woodruff Connectivity Systems Change rate difference impacts frequency of backups.
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    rights reserved. 17 “Quite often in products that have on-site storage you realize you’re going to run out of space and have to drop your retention. You get yourself into a very difficult position. I think storage capacity has historically been a problem. A cloud-based solution makes life so much easier, not having to compromise on the ability to restore.” Vincent de Beer Silverbug Change rate difference impacts storage requirements.
  17. © 2022 N-able Solutions ULC and N-able Technologies Ltd. All

    rights reserved. 18 90% Less Time Spent Managing Backups “It’s a dramatic decrease in labor cost." "It’s gone from at least 1 – 2 FTEs per day (and we were getting behind) to just something one person fits easily into the rest of their day.” Luke Fairbank Fred IT
  18. © 2022 N-able Solutions ULC and N-able Technologies Ltd. All

    rights reserved. 19 Using Tier 1 techs versus Tier 3 techs can impact tech satisfaction, security, and admin access. You can free up technicians to add value in other ways (including billable projects). “Now we have 40% utilization open because we are not checking backups.”​ Nicholas Paulukow One2one IT “We literally had dedicated NOC resources monitoring these backups and the amount of time we spent to fix them was atrocious. They just never ran effectively.”​ “Freeing up that time has been pretty valuable for us." David Lane DeepNet "We typically have our higher-tier techs looking at the backups, because of the importance of them. Create Happier Technicians and Free Them Up to Work on More Exciting (and Billable) Projects
  19. © 2022 N-able Solutions ULC and N-able Technologies Ltd. All

    rights reserved. 20 The Overall Impact: Better service. Lower costs. Happier technicians. Peace of mind. “The amount of man hours we've saved, it's absolutely brilliant. It's night and day. We've never seen something like that before.” “There was a quite a bit of money that was saved, and our MD came over to me and said, ‘look I can see the bills dropped by thousands. This is phenomenal. Thank you very much. How did you do it?’ And I said, buy me a beer. We'll talk about it.” Vincent de Beer Silverbug