Bit Demand (in Million GB) 225.9 + 318 (Mobile) 11.1 222 Platforms Laptops, Ultra-books, Tablets, Smart Phones, Gaming “Fixed Function” Compute systems Servers, Storage Arrays Application OS Storage, User Data OS/Code Storage, Logging Data, Crash Dump Analytics (Big Data), Transaction Processing, Virtualization (Cloud) Usage Model Mostly Read, 8hr duty cycle, 10 – 50 ͦ C, 1-3 year service life Wide range of mixed work loads, 24hr duty cycle, -40 to 85 ͦ C, 8-10 year service life High Performance Read & Write, 24/7 duty cycle, 20 to 50 ͦ C, 5-year service life Bottom Line Price, Capacity & Performance Reliability, Endurance & Life Cycle Management “Mission Critical” Performance, Capacity & Endurance “Redundancy” What drives the NAND Flash Market? 27 Store. Secure. Trust.