Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

CTK Alumniträff 2011

Avatar for Jakob Mattsson Jakob Mattsson
October 07, 2011
Business
48
0

CTK Alumniträff 2011

Avatar for Jakob Mattsson

Jakob Mattsson

October 07, 2011

More Decks by Jakob Mattsson

See All by Jakob Mattsson
Forgotten Funky Functions
Avatar for Jakob Mattsson jakobmattsson
1
500
Forgotten Funky Functions
Avatar for Jakob Mattsson jakobmattsson
0
580
Your HTTP API is not RESTful
Avatar for Jakob Mattsson jakobmattsson
3
620
Creating JavaScript modules
Avatar for Jakob Mattsson jakobmattsson
1
450
Automated CSS Testing - jsday Verona
Avatar for Jakob Mattsson jakobmattsson
1
590
Promise to test it - jsday Verona
Avatar for Jakob Mattsson jakobmattsson
2
680
Hyper Island - MVP
Avatar for Jakob Mattsson jakobmattsson
0
250
How to *actually* use promises in JavaScript
Avatar for Jakob Mattsson jakobmattsson
7
2.7k
Automated CSS Testing - Not Just a Myth (JSConf.Asia)
Avatar for Jakob Mattsson jakobmattsson
6
700

Other Decks in Business

See All in Business
YassLab (株) サービス紹介 / Introduction of YassLab
Avatar for YassLab yasslab
PRO
3
45k
コンテキストをデータとして扱うDynatraceのAIアーキテクチャ
Avatar for Katsuyoshi Sumida sukatsu1222
1
130
会社紹介資料／Idein株式会社
Avatar for Idein ideininc
0
1.2k
freeeの福利厚生と働き方
Avatar for freee freee
PRO
1
110k
Corporate Story (GA technologies Co., Ltd.)
Avatar for GA technologies gatechnologies
0
1.3k
メディフォン株式会社 会社説明資料
Avatar for メディフォン株式会社 mediphone
0
400
FY2026.6 Impact Report EN
Avatar for Mercari, Inc. mercari_inc
0
8k
reiwatravel ai era
Avatar for reiwa-travel reiwatravel_0405
0
1.3k
エムスリーキャリア Work Support採用資料 / M3C Work Support
Avatar for エムスリーキャリア m3c
0
15k
Dopagaki Driven Design
Avatar for pokotyamu pokotyamu
0
150
インパクトレポート2026
Avatar for nessu nessu_inc
0
410
コーポレートストーリー（新規投資家様向け会社説明資料）
Avatar for GA technologies gatechnologies
2
21k

Featured

See All Featured
Save Time (by Creating Custom Rails Generators)
Avatar for Garrett Dimon garrettdimon
PRO
33
5.1k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
Avatar for Chris Coyier chriscoyier
508
140k
A designer walks into a library…
Avatar for Paul Jervis Heath pauljervisheath
211
25k
Leading Effective Engineering Teams in the AI Era
Avatar for Addy Osmani addyosmani
9
2.7k
Claude Code どこまでも/ Claude Code Everywhere
Avatar for nwiizo nwiizo
68
58k
How to Get Subject Matter Experts Bought In and Actively Contributing to SEO & PR Initiatives.
Avatar for Liv Day livdayseo
0
210
Writing Fast Ruby
Avatar for Erik Berlin sferik
630
63k
Beyond borders and beyond the search box: How to win the global "messy middle" with AI-driven SEO
Avatar for David Carrasco davidcarrasco
3
270
Why You Should Never Use an ORM
Avatar for John Nunemaker jnunemaker
PRO
61
10k
Neural Spatial Audio Processing for Sound Field Analysis and Control
Avatar for NII S. Koyama's Lab skoyamalab
0
540
The World Runs on Bad Software
Avatar for Brandon Keepers bkeepers
PRO
72
12k
SEOcharity - Dark patterns in SEO and UX: How to avoid them and build a more ethical web
Avatar for Sara Fernández Carmona sarafernandez
0
300

Transcript

  1. STARTBOLAG OCH RISODLINGAR

  2. Me, Me, ME! • 2004: Student • 2006: Konsult •

    2007: VD • 2008: Entreprenör • 2010: Utvecklare • 2011: Vice President of Engineering
  3. None

  4. MISSION: MAKE ONLINE ADVERTISING AN AMAZING USER EXPERIENCE.

  5. None
  6. None
  7. None
  8. None

  9. Copybox Copywriting. Meme Machine Ad personalization. Rich Advertising analytics.

  10. None
  11. None
  12. None

  13. NEXT: ONE BILLION DOLLARS!

  14. Jan 2010

  15. Jan 2011

  16. Okt 2011

  17. ALL OVER AGAIN!

  18. ADVERTISING & CODING

  19. WHY SO SERIOUS?

  20. STARTBOLAG

  21. A startup is the temporary organization used to search for

    a scalable business model under conditions of great uncertainty. The purpose is not to remain a startup. Failure = failure to transition.

  22. Serve an unknown customer with an unknown product.

  23. 1. Concept 2. Product Development 3. Test 4. Launch

  24. 1. Concept 2. Product Development 3. Test 4. Launch Assumes

    the two first are known!

  25. 1. Concept 2. Product Development 3. Test 4. Launch Assumes

    the two first are known! You do not know if you are wrong until you’re out of money

  26. 1. Concept 2. Product Development 3. Test 4. Launch Need

    process to manage them

  27. Customer Development Get out of the building Measurable checkpoints Iterative

    learning and discovery Earlyvangelists Minimum viable product
  28. None

  29. Scrum Planning 2 weeks at a time Daily status meetings

    Autonomous teams No changes between planning

  30. Copybox Copywriting. Meme Machine Ad personalization. Rich Advertising analytics.

  31. Din idé är ändå helt fel. 1. VÅGA

  32. Du behöver planera för förändring. 2. INSE

  33. TANSTAAFL. 3. SATSA

  34. ”No one who can rise before dawn three hundred sixty

    days a year fails to make his family rich”

  35. Insats => Resultat Komplext Autonomt

  36. SCREW THIS

  37. None

  38. “We’re looking for someone who is willing to make this

    company their main focus.” - KISSMetrics

  39. CUSTOMER DEVELOPMENT SALES ENGINEERING PRODUCT DEVELOPMENT DESIGN PROGRAMMING OPERATIONS USER

    EXPERIENCE PROJECT MANAGEMENT [email protected] @jakobmattsson