CTK Alumniträff 2011

7dd731d0c97e334d726f740a710904a9?s=47 Jakob Mattsson
October 07, 2011
Business
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CTK Alumniträff 2011

7dd731d0c97e334d726f740a710904a9?s=128

Jakob Mattsson

October 07, 2011
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Transcript

  1. STARTBOLAG OCH RISODLINGAR

  2. Me, Me, ME! • 2004: Student • 2006: Konsult •

    2007: VD • 2008: Entreprenör • 2010: Utvecklare • 2011: Vice President of Engineering
  3. None

  4. MISSION: MAKE ONLINE ADVERTISING AN AMAZING USER EXPERIENCE.

  5. None
  6. None
  7. None
  8. None

  9. Copybox Copywriting. Meme Machine Ad personalization. Rich Advertising analytics.

  10. None
  11. None
  12. None

  13. NEXT: ONE BILLION DOLLARS!

  14. Jan 2010

  15. Jan 2011

  16. Okt 2011

  17. ALL OVER AGAIN!

  18. ADVERTISING & CODING

  19. WHY SO SERIOUS?

  20. STARTBOLAG

  21. A startup is the temporary organization used to search for

    a scalable business model under conditions of great uncertainty. The purpose is not to remain a startup. Failure = failure to transition.

  22. Serve an unknown customer with an unknown product.

  23. 1. Concept 2. Product Development 3. Test 4. Launch

  24. 1. Concept 2. Product Development 3. Test 4. Launch Assumes

    the two first are known!

  25. 1. Concept 2. Product Development 3. Test 4. Launch Assumes

    the two first are known! You do not know if you are wrong until you’re out of money

  26. 1. Concept 2. Product Development 3. Test 4. Launch Need

    process to manage them

  27. Customer Development Get out of the building Measurable checkpoints Iterative

    learning and discovery Earlyvangelists Minimum viable product
  28. None

  29. Scrum Planning 2 weeks at a time Daily status meetings

    Autonomous teams No changes between planning

  30. Copybox Copywriting. Meme Machine Ad personalization. Rich Advertising analytics.

  31. Din idé är ändå helt fel. 1. VÅGA

  32. Du behöver planera för förändring. 2. INSE

  33. TANSTAAFL. 3. SATSA

  34. ”No one who can rise before dawn three hundred sixty

    days a year fails to make his family rich”

  35. Insats => Resultat Komplext Autonomt

  36. SCREW THIS

  37. None

  38. “We’re looking for someone who is willing to make this

    company their main focus.” - KISSMetrics

  39. CUSTOMER DEVELOPMENT SALES ENGINEERING PRODUCT DEVELOPMENT DESIGN PROGRAMMING OPERATIONS USER

    EXPERIENCE PROJECT MANAGEMENT jakob@burtcorp.com @jakobmattsson