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CTK Alumniträff 2011
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Jakob Mattsson
October 07, 2011
Business
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CTK Alumniträff 2011
Jakob Mattsson
October 07, 2011
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Transcript
STARTBOLAG OCH RISODLINGAR
Me, Me, ME! • 2004: Student • 2006: Konsult •
2007: VD • 2008: Entreprenör • 2010: Utvecklare • 2011: Vice President of Engineering
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MISSION: MAKE ONLINE ADVERTISING AN AMAZING USER EXPERIENCE.
None
None
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Copybox Copywriting. Meme Machine Ad personalization. Rich Advertising analytics.
None
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NEXT: ONE BILLION DOLLARS!
Jan 2010
Jan 2011
Okt 2011
ALL OVER AGAIN!
ADVERTISING & CODING
WHY SO SERIOUS?
STARTBOLAG
A startup is the temporary organization used to search for
a scalable business model under conditions of great uncertainty. The purpose is not to remain a startup. Failure = failure to transition.
Serve an unknown customer with an unknown product.
1. Concept 2. Product Development 3. Test 4. Launch
1. Concept 2. Product Development 3. Test 4. Launch Assumes
the two first are known!
1. Concept 2. Product Development 3. Test 4. Launch Assumes
the two first are known! You do not know if you are wrong until you’re out of money
1. Concept 2. Product Development 3. Test 4. Launch Need
process to manage them
Customer Development Get out of the building Measurable checkpoints Iterative
learning and discovery Earlyvangelists Minimum viable product
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Scrum Planning 2 weeks at a time Daily status meetings
Autonomous teams No changes between planning
Copybox Copywriting. Meme Machine Ad personalization. Rich Advertising analytics.
Din idé är ändå helt fel. 1. VÅGA
Du behöver planera för förändring. 2. INSE
TANSTAAFL. 3. SATSA
”No one who can rise before dawn three hundred sixty
days a year fails to make his family rich”
Insats => Resultat Komplext Autonomt
SCREW THIS
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“We’re looking for someone who is willing to make this
company their main focus.” - KISSMetrics
CUSTOMER DEVELOPMENT SALES ENGINEERING PRODUCT DEVELOPMENT DESIGN PROGRAMMING OPERATIONS USER
EXPERIENCE PROJECT MANAGEMENT
[email protected]
@jakobmattsson