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Yodo1 Company Overview

jameslal
March 10, 2012

Yodo1 Company Overview

Quick description of the Yodo1 team, business model and how Yodo1 can help Western smartphone game makers increase their presence, downloads and revenue in the world's largest smartphone market: China

jameslal

March 10, 2012
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  1. Confidential. © YODO1. All rights reserved.! WHAT  WE  DO:  

    Massively  Accelerated   Market  Entry  Pla3orm  for   Smartphone  Apps  and     Games  “COMING  INTO”   China…   Confidential. © YODO1. All rights reserved.! Company  Overview  
  2. Confidential. © YODO1. All rights reserved.! The China Opportunity 356,000,000

      Mobile  Internet  Users   China  Beats  U.S.  In  Q3  2011   Becomes  Largest  Smartphone   Market  By  Volume. 74%  Of  Chinese   Smartphone     Users  Download  Games    
  3. Confidential. © YODO1. All rights reserved.! Challenges  in  China  

    MoneXzaXon   DistribuXon   Social     &  Mobile   Games   Confidential. © YODO1. All rights reserved.! Android  is  fastest  growing   pla3orm  but  Google  cannot   process  Chinese  payments   Facebook,  Twi\er,  Youtube   and  other  western  SNS   blocked  or  not  used  in  China   US  Ad  Networks  have  li\le   China  Ad  inventory  with     low  returns   App/Game  DistribuXon   dominated  by  Chinese  local   App  Stores  
  4. Confidential. © YODO1. All rights reserved.! A Daunting Array of

    Integration…! MoneXzaXon   DistribuXon   Social     &  Mobile   Games   Need  to  collect  local  currency  (RMB)  payments,  pay  China  taxes  and   repatriate  profits   Large  array  of  3rd  Party  App  Stores  and  local  Social  Networks   with  limited  or  no  English  API  documentaXon   ENHANCED  DISTRIBUTION   1-­‐STEP  PAYMENT   SOCIAL  NETWORKS  INTEGRATION   Confidential. © YODO1. All rights reserved.! CHINA  AD  NETWORKS  &  NEW  MODELS   Western  Ad  networks  lack  Chinese  Ad  inventory,  limiXng  Ad   revenue   LocalizaXon  /  Cultural  AdaptaXon   Cultural adaptation requires market insight, not just language translation!
  5. Confidential. © YODO1. All rights reserved.! LOCALIZED  /  CULTURALIZED  CONTENT

          VIRAL  MARKETING  &  PROMOTION   BACK  END  OPERATIONS   Payment, Operations, Regulatory Compliance! CULTURAL  ADAPTATION/TRANSLATION       3rd  Party  App  Stores   Social  Features   Ad  Networks   Payment  Processing   UNIFIED  API  INTERFACE   Download  Source     App  IniDalizaDon     MoneDzaDon  Conversion   BUSINESS  INTELLIGENCE  &  REPORTING   The Yodo1 Solution! Log  &  Report   Engine      Weibo/Blog       Viral  Video       Payment          Gateway     API  Interface   IntegraDon   Confidential. © YODO1. All rights reserved.!
  6. Confidential. © YODO1. All rights reserved.! Increased  aPracDveness  from  

    DELL  who  acquired  company   in  2008  for  $1.4B   Management  Team  Track  Record   2003   2011   2012   2013   2014   2015   2016   IncepXon:  Late  2004  –  RTM  Founded   Industry  Focus:  Enterprise  Hardware,  Single  Geography  (Gcr)   Offering:  Outsource  Sales  And  MarkeDng  Service  Offering     Success  Story   ADDED  SaaS  INDUSTRY  AS  FOCUS   Key  Asia  Market  Coverage:  China,  Japan  and  Korea   Full  service  Asia  Market  Entry:  Research,  Plan,  Execute,  M&A  and  fund  raising   Success  Story   EXPANDED  CONSUMER  SEGMENT  FOCUS:   Chumby,  Drobo,  TechSmith,  xMind,  etc.   Established  Run-­‐Rate  MulD-­‐Product  Business:     With  all  key  distributors  in  country  (SBBB,  Marubeni,  Digital)       Success  Story   RTM  INVESTS  IN  YODO1   Bringing  Leading  Smartphone     Games  and  Apps  to  China   FUND  RAISING   $100M  IN THE PAST! 5 YEARS! SAMPLE  RESULTS   EqualLogic   DOULBED  SALES   IN  FIRST  YEAR   NetSuite   $28M  RAISED   FOR  NetSuite  JAPAN   Mindjet   50%  YoY   REFVENUE  GROWTH  
  7. Confidential. © YODO1. All rights reserved.! RTM  Asia  +  Yodo1

      Our  reputaXon  and  track     record  helping  western  tech   companies  succeed  in  Asia  is  a   key  compeXXve  advantage…  
  8. Confidential. © YODO1. All rights reserved.! Trusted  Partner  for  US

     Technology  Companies   Brought Over 60 Companies to Asia! Intellectual property! Brand! Performance!
  9. Confidential. © YODO1. All rights reserved.! Shuo  has  been  acDve

     in  the  mobile  games   industry  for  the  past  7  years  starDng  with   Disney  Mobile  in  2004,  then  as  a  founding   member  and  General  Manager  for  Shouji   Mobile  Entertainment,  a  specialist   development  house  for  Top  Gaming   companies  including  EA,  Popcap,  Konami,   THQ,  Sony,  Namco  Bandai  and  Tencent.     While  at  Shouji  Mobile,  Shuo  oversaw  the   development,  tesDng  and  cross-­‐plaiorm   porDng  of  over  200  mobile  games  and   applicaDons,  growing  the  company  to  one   of  the  top  Mobile  Games  outsourced   developers  in  the  industry  with  a   producDon  team  of  over  90  members.       Marcus  brings  over  24  years  of  technology   industry  experience  to  YODO1,  coming  from   Microsok    where  he  served  in  various  senior   technical  posiDons  most  recently  the   Technology  Director  for  Microsok  Greater   Greater.     With  a  Masters  of  Science  degree  in  Adv.  Info   Tech  and  over  16  years  of  hands  on  design,   development  and  architecture  experience,   Marcus  brings  a  rare  level  of  technology   sophisDcaDon    to  the  company.     Experienced  in  managing  large  development   teams  and  architecDng  highly  scalable  back-­‐end   systems,  Marcus  was  a  key  architect  in  the   AMS3  trading  system  for  the  HK  Stock  Exchange   as  well  as  HSBC  bank’s  retail  banking  system.   Henry  is  veteran  technologist  and  internaDonal   business  strategist  with  over  18  years  of   experience  in  technology  and  business  strategy   leadership  roles  in  companies  including   Microsok  and  Brocade  CommunicaDons.     A  serial  entrepreneur,  Henry  has  previously  co-­‐ founded  a  number  of  other  successful  ventures   including  a  US$80m  Hong  Kong  listed  venture   fund  as  well  as  a  profitable  pan-­‐asia  market   entry  consulDng  firm  that  has  helped  over  60  US   tech  companies  accelerate  their  business  in   Asia.     Since  owning  his  first  Commodore  64  computer   at  the  age  of  12,  he  has  developed  an  enduring   passion  for  gaming  which  he  is  building  upon   with  YODO1.   Core  Team   Henry  Fong       Founder,  CEO   Marcus  Chan   CTO   Chen  Shuo   Mobile  Plaiorm  
  10. Confidential. © YODO1. All rights reserved.! Spencer  comes  with  a

     17  year  track  record  in  the   Internet  User  Experience,  Media  Publishing,   Consumer  Product  and  Gaming.    Besides  being   the  CreaDve  Director  for  CNET  (now  CBS   InteracDve)  Spencer  has  in  recent  years  been   consulDng  with  US  and  European  startups   focusing  on  user  acquisiDon  and  engagement.     In  the  computer  entertainment  space,  Spencer   brings  extensive  markeDng  and  creaDve   knowledge  from  working  with  Sony  Computer   Entertainment,  EIDOS  InteracDve,  SEGA   American,  EA  Sports  on  smash  hit  game  Dtles   such  as  NCAA  Final  Four,  PGA  Tour,  Twisted   Metal  and  Lara  Crok:  Tomb  Raider.   James  brings  to  YODO1  an  amazing  track  record   as  a  master  deal  closer,  being  directly   responsible  for  generaDng  over  US$2.0  billion  in   revenue  for  tech  companies  in  Asia  including   Microsok,  McAfee  and  Brocade   CommunicaDons.       During  his  career,  James  has  established  over   175  distribuDon  partnerships  and  closed  over  80   OEM  contracts  with  a  minimum  value  of  $1   million  each.         An  avid  blogger  and  writer,  James  is  the  author   of  the  top  selling  Japanese  book  “WriDng  emails   in  English”,  as  well  as  the  “China  Bits”  and   “Japan  Bits”  blogs  focusing  on  tech  and  the   economy  for  the  largest  Asian  countries.   Core  Team   James  LaLonde     Founder,  Business  Development   Spencer  Liu       Product  Design  and  CreaDve