Dear Firstname Lastname: Personalization & Content Targeting in WordPress

6f63f4d34302710d781d9c2a5f2f454b?s=47 John Eckman
October 21, 2017

Dear Firstname Lastname: Personalization & Content Targeting in WordPress

WordPress is the dominant CMS of the web, but still struggles to find acceptance in many Enterprises.

One reason is the lack of clear paths for personalization and content targeting – features which are heavily promoted in platforms like Adobe Experience Manager and (especially) Sitecore’s Experience Platform.

This talk covers what personalization and content targeting are and multiple ways of achieving both using WordPress as the underlying CMS, as well as of the dangers of personalization projects and ways they can go wrong.

6f63f4d34302710d781d9c2a5f2f454b?s=128

John Eckman

October 21, 2017
Tweet