Getting Over the Hump

A workshop on making better support videos that I hosted at UserConf Chicago 2014. The goal of the workshop was to convince everyone to make *one* support video to help them improve their customer education.

The crux of the presentation was that equipment was not the issue - it was intimidation that prevented most people from making more video. It can be complicated, but using a process, anyone can make video quickly and easily.

Transcript

1. I’m jeff
2. @wistia
3. G E T O V E R T H E H U M P A P R A C T I C A L G U I D E T O S U P P O R T V I D E O S C O O L E R T H A N A S E G WA Y
4. Use Video!
6. S O W H Y U S E V I D E O ?
7. V I D E O S C A L E S H U M A N S A N D T R A I N S U S T O W E L C O M E O U R R O B O T O V E R L O R D S …
8. A U T O M AT E W H E R E V E R Y O U C A N , B E I N T E N S E LY H U M A N W H E R E V E R Y O U C A N ’ T.
9. V I D E O S C A L E S H U M A N S A N D T R A I N S U S T O W E L C O M E O U R R O B O T O V E R L O R D S …
10. C R E AT E S C O N N E C T I O N S L O O K I N G D U M B H A S I T ’ S P E R K S
11. A D D S T O T H E F LY W H E E L A S I F Y O U W E R E N ’ T P O P U L A R E N O U G H , H O T S H O T
12. I T ’ S N O T A N E Q U I P M E N T P R O B L E M . W H A T ’ S H O L D I N G U P V I D E O ?
13. “It's that period of anxiety of not knowing where to start, what to make, or whether it will fail, which can inspire inaction.” @eliseramsay
14. I T ’ S A C O N F I D E N C E I S S U E . W H A T ’ S H O L D I N G U P V I D E O ?
15. Video is not hard. You just need a process.
16. L E T ’ S D O I T !
18. C O N C E P T I N G B E C A U S E A L I T T L E P R E - P L A N N I N G G O E S A L O N G WA Y
19. C O N C E P T I N G • identify the problem to solve • pick a metric • focus it down
20. S C R I P T I N G O R E L S E Y O U W O N ’ T U N D E R S TA N D T H E W O R D S T H A T C O M E O U T O F M Y M O U T H .
21. S C R I P T I N G • cover the essentials • keep it conversational • set a clear structure
22. intro benefits basic flow example fast wrap-up
26. A U D I O L A Y D O W N S O M E S O U L F U L V O I C E O V E R
27. A U D I O • keep it consistent • get the perfect take (no pressure) • get a smile on your face!
29. Blue Yeti USB Microphone
31. S C R E E N C A S T I N G S O M E T H I N G S O M E T H I N G S C R E E N F L O W
32. S C R E E N C A S T I N G • get the perfect take (no pressure) • be Itamae “ee-tah-my” • use editing sparingly
33. L I V E A C T I O N B U M P E R S L E T Y O U R A U D I E N C E K N O W Y O U
34. L I V E A C T I O N B U M P E R S • keep it scrappy • keep it short • get loose!!
36. G E T L O O S E !
37. H AV E F U N !