Scaling Your Message (With Video)

"The story of how our tiny support team used video to more efficiently onboard our users"

Given at the first Wistia Video Marketing Fest, 9/26/2012

Transcript

1. @wistia @jeffvincent #WistiaVideofest SCALING YOUR MESSAGEwith video
2. @wistia @jeffvincent #WistiaVideofest Would you mind changing the logo on our account to the attached? I couldn’t find a place to do it myself... thanks! --stressed & confused Jan 18 2012 10:43am Jan 18 2012 10:43am
3. @wistia @jeffvincent #WistiaVideofest Would you mind changing the logo on our account to the attached? I couldn’t find a place to do it myself... thanks! --stressed & confused Jan 18 2012 10:43am Jan 18 2012 10:43am
4. @wistia @jeffvincent #WistiaVideofest NOT SCALABLE
5. @wistia @jeffvincent #WistiaVideofest JAN FEB MAR WHERE WE STARTED TOTAL COMM TOTAL USERS Jan - Mar 2012 total communications .9 total users = oh man. you are screwed!
6. @wistia @jeffvincent #WistiaVideofest OMG HOW DO WE SCALE OUR MESSAGE?
7. @wistia @jeffvincent #WistiaVideofest “Tis a better experience to never email us at all than to email and receive epic support”
8. @wistia @jeffvincent #WistiaVideofest “IT’S GONNA BE EASY” - no one who was ever right.
9. @wistia @jeffvincent #WistiaVideofest AND NOW FOR SOMETHING COMPLETELY DIFFERENT....
10. @wistia @jeffvincent #WistiaVideofest AND NOW FOR SOMETHING COMPLETELY DIFFERENT....
11. @wistia @jeffvincent #WistiaVideofest PROJECT RANDOR live action screencasts
12. @wistia @jeffvincent #WistiaVideofest PROJECT RANDOR Footer Love.
13. @wistia @jeffvincent #WistiaVideofest PROJECT RANDOR ~1/2 Man Year
14. @wistia @jeffvincent #WistiaVideofest JAN FEB MAR APR MAY JUNE JUL AUG SEP WHERE WE ENDE TOTAL COMM TOTAL USERS D U JUL-SEP comm/user ratio .15 P
15. @wistia @jeffvincent #WistiaVideofest JAN FEB MAR APR MAY JUNE JUL AUG SEP WHERE WE ENDE TOTAL COMM TOTAL USERS D U JUL-SEP comm/user ratio .15 P dang!
16. @wistia @jeffvincent #WistiaVideofest MAKING GREAT SUPPORT VIDEO 1. Goal is education, not engagement 2. Accessible and re-watchable 3. Friendly and approachable
17. @wistia @jeffvincent #WistiaVideofest THERE IS NO SILVER BULLET
18. @wistia @jeffvincent #WistiaVideofest THE FUTURE