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Scaling Your Message (With Video)

Jeff Vincent
September 26, 2012

Scaling Your Message (With Video)

"The story of how our tiny support team used video to more efficiently onboard our users"

Given at the first Wistia Video Marketing Fest, 9/26/2012

Jeff Vincent

September 26, 2012
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Transcript

  1. @wistia @jeffvincent #WistiaVideofest Would you mind changing the logo on

    our account to the attached? I couldn’t find a place to do it myself... thanks! --stressed & confused Jan 18 2012 10:43am Jan 18 2012 10:43am
  2. @wistia @jeffvincent #WistiaVideofest Would you mind changing the logo on

    our account to the attached? I couldn’t find a place to do it myself... thanks! --stressed & confused Jan 18 2012 10:43am Jan 18 2012 10:43am
  3. @wistia @jeffvincent #WistiaVideofest JAN FEB MAR WHERE WE STARTED TOTAL

    COMM TOTAL USERS Jan - Mar 2012 total communications .9 total users = oh man. you are screwed!
  4. @wistia @jeffvincent #WistiaVideofest “Tis a better experience to never email

    us at all than to email and receive epic support”
  5. @wistia @jeffvincent #WistiaVideofest JAN FEB MAR APR MAY JUNE JUL

    AUG SEP WHERE WE ENDE TOTAL COMM TOTAL USERS D U JUL-SEP comm/user ratio .15 P
  6. @wistia @jeffvincent #WistiaVideofest JAN FEB MAR APR MAY JUNE JUL

    AUG SEP WHERE WE ENDE TOTAL COMM TOTAL USERS D U JUL-SEP comm/user ratio .15 P dang!
  7. @wistia @jeffvincent #WistiaVideofest MAKING GREAT SUPPORT VIDEO 1. Goal is

    education, not engagement 2. Accessible and re-watchable 3. Friendly and approachable