The Art & Science of Value Creation: 3 Traits of Great Value-creators

See the talk live here: http://jeremiahgardner.com/blog/the-art-and-science-of-value-creation

In this talk I cover the "divide" between Design Thinking and Lean Startup by looking at 3 traits of great value-creators.

If you want spark innovation and value creation within your organization, check out 5 of the most effective ways we’ve seen here: http://www.movestheneedle.com/resources/5-ways-to-spark-innovation/

Transcript

1. THE ART & SCIENCE @JeremiahGardner OF VALUE CREATION
3. © All Rights Reserved @JeremiahGardner CREATIVES VS CODERS NARRATIVE design thinking lean startup mvp prototype VS customer inspiration customer development a/b testing experimentation
4. © All Rights Reserved @JeremiahGardner VALUE OVER DOGMA > VALUE DOGMA
5. © All Rights Reserved @JeremiahGardner VALUE-CREATION MINDSET
6. 3 TRAITS OF GREAT VALUE-CREATORS
7. AMBITIOUS LEARNERS great value-creators are…
8. © All Rights Reserved @JeremiahGardner lead with empathy Personally experience your customer’s perspective See what people really do, not just what they say
10. © All Rights Reserved @JeremiahGardner WHERE TO START?
11. BOUNDLESS EXPLORERS great value-creators are…
12. © All Rights Reserved @JeremiahGardner search vs execute You can’t execute your way to value discovery…because it’s inherently unknown.
14. © All Rights Reserved @JeremiahGardner OPERATING IN THE UNKNOWN
15. RESOLUTE SCIENTISTS great value-creators are…
16. © All Rights Reserved @JeremiahGardner the value path Identify assumptions Run behavioral experiments testing assumptions Make decisions based on evidence At speed
18. © All Rights Reserved @JeremiahGardner FOLLOW THE EVIDENCE
19. great value-creators are… EXPLORERS SCIENTISTS LEARNERS
20. LEAVE THE SAFETY OF CAMP, BECOME A VALUE-CREATOR
21. @JeremiahGardner http://MovesTheNeedle.com j@jeremiahgardner.com We’ve advised the innovation practices of: http://JeremiahGardner.com •Author, The Lean Brand •Principal, Moves The Needle •Startup Mentor & Advisor •Enterprise Innovation Catalyst