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The Future of Content Consumption
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jerw
November 25, 2016
Business
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The Future of Content Consumption
jerw
November 25, 2016
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Transcript
THE FUTURE OF CONTENT CONSUMPTION JAMES WILKINSON
ABOUT ME Digital Out Of Home Specialist (DOOH) Interactive Designer
& Developer
THE PAST PRESENT AND FUTURE
• Prehistoric - Fire, Beacons, Smoke Signals, Drums and Horns
• Ancient - Speaking • 6th Century - Written Mail • 16th Century - Newspapers • 1838 - Telegraph • 1876 - Telephone • 1896 - Radio • 1927 - Television • 1946 - Car Phones • 1961 - Wearable Technology • 1964 - Computer Networking
• 1981 - Cell Phones • 1982 - Email •
1983 - Internet • 1989 - WWW • 1997 - WiFi
• 1994 - Blogging • 1999 - “Smart” Phones •
2003 - VoIP • 2006 - Facebook, Twitter, YouTube • 2007 - iPhone & App Store • 2010 - Tablets • 2012 - Home Automation • 2014 - Wearables!
TOWARDS TODAY
THE PRESENT
THE MEDIUM IS AS IMPORTANT AS THE MESSAGE
PERSONALIZATION
CONNECTED LIFE & SECOND SCREEN
THE FUTURE
FUTURE TECH • Near Field Communications • Bluetooth LE /
iBeacons • Mobile Payments / Apple Pay • OLED • Better Internet • Smaller & Better Sensors
CONNECTIVITY
HYPER SCREENS
SMART SPACES
LET’S SUMMARIZE • Historically we consumed curated content from
trusted sources • The medium is now as important as the message • Personalization is key • Technology will help shape our future • The future is smart
WHAT DOES IT MEAN FOR YOU?
CONTENT MAKERS
ADVERTISERS
DEVELOPERS
CONSUMERS
DEEP THOUGHT
ARE YOU READY?
QUESTIONS?
LET’S KEEP TALKING • @jerw •
[email protected]
• http://jerw.ca
Sources • http://en.wikipedia.org/wiki/History_of_communication • http://en.wikipedia.org/wiki/Internet • http://en.wikipedia.org/wiki/Smartphone • http://www.theglobeandmail.com/technology/digital-culture/the-history-of-twitter-140-characters-at-a-time/article573416/ •
http://en.wikipedia.org/wiki/Home_automation • http://mashable.com/2014/05/13/wearable-technology-history/ • http://en.wikipedia.org/wiki/History_of_Facebook • http://en.wikipedia.org/wiki/History_of_blogging • http://en.wikipedia.org/wiki/History_of_YouTube • http://en.wikipedia.org/wiki/History_of_the_World_Wide_Web • http://en.wikipedia.org/wiki/Wi-Fi • http://en.wikipedia.org/wiki/History_of_newspapers_and_magazines • http://en.wikipedia.org/wiki/The_medium_is_the_message