Modular UX Process

UX process should be a series of activities that can be mixed-and-matched to build the right process for a given project and team. The same UX activities won't work the same every time, learn to be flexible!

Transcript

1. JACOB GEIB-ROSCH @JacobGeibRosch Modular UX Process MODULÄR ANVÄNDARUPPLEVELSE FÖRFARANDE
2. • UX is evidence-based. • Time is limited; we want to waste minimal effort. • Client buy-in is not guaranteed. Stakeholders are reluctant to spend resources on UX. ASSUMPTIONS
3. PROBLEM • Many processes rigidly prescribe specific steps, tasks and deliverables for UX design. • Rigid approaches to UX processes do not account for differences in teams, clients and projects.
4. • Many processes rigidly prescribe specific steps, tasks and deliverables for UX design. • Rigid approaches to UX processes do not account for differences in teams, clients and projects. • UX is about recognizing the essential humanity of software. • Our processes should reflect the humanity of our teams and account for those differences. • A one-size-fits all approach will not work all the time. PREMISE
5. Be Flexible
6. • Collect evidence in a way that suits your team’s needs. • Answer the highest-risk questions for your product as efficiently as possible. • Decide where to draw the line. How much research is enough? THE CHALLENGE
7. An approach that allows us to: • discover only the information we need • that fits our team’s needs • on a project-by-project basis • by mixing-and-matching UX activities THE SOLUTION
8. • There are about 873 different UX activities and methods. • All UX activities are not created equal • different learning • about different constituencies • for different phases of development and • for different types of projects. UX ACTIVITIES
9. • How to figure out which to use when? • Determine your goals. • What do you need to know to meet those goals? • What will resonate with the client? UX ACTIVITIES
10. • What are your goals? • Increase user satisfaction? • Increase sales/revenue? • Build stakeholder/team buy-in? • Build understanding of team, company culture or product? GOALS
11. Project Plan • Planning and Discovery Phase • Sets goals and methods for learning how to accomplish them. User Interviews • Research Phase • Collects initial user guidance. • Can be on your own or with your team for buy-in. UX ACTIVITIES
12. Card Sorting • Research Phase • Helps organize complex information trees. Personas • Research Phase • Helps team gain perspective about customers. • Great for empathy, but can seem abstract on the surface. UX ACTIVITIES
13. UX ACTIVITIES Wireframes • Design Phase • A relatively low-cost visual representation of your product. Prototype Testing • Testing and Validation Phase • A relatively low-cost interactive representation of your product.
14. • Be flexible. Know when to document and when not to document. • There is no absolute right amount of documentation; 
 it depends on the situation. DOCUMENTATION
15. • Be flexible. Know when to document and when not to document. • There is no absolute right amount of documentation; 
 it depends on the situation. DOCUMENTATION • Keep your focus on what you’re making, not writing about what you’re making. • Break down tasks into detailed chunks when it feels right.
16. Documentation is about communication.
17. • How much research is the right amount? • Which activities answer your questions the best? • How much documentation is the right amount? IT DEPENDS
18. • The point is that we need to stop thinking in terms of “Agile,” “Waterfall,” or “Lean.” • These labels are useful, but UX doesn’t fit neatly into any of these methodologies, and it shouldn’t. THE POINT
19. • We need to use goal-oriented thinking. • Mix and match activities • to learn what we need to learn • to make what we need to make. THE POINT
20. UX activities are tools in a toolkit that are used to answer questions about our users.
21. SUGGESTED READING • The User Experience Team of One by Leah Buley • Lean UX by Jeff Gothelf • Just Enough Research 
 by Erika Hall • User Story Mapping by Jeff Patton