Digital Marketing

DeepBlueSky Digital Agency deepbluesky.com/slides Digital Marketing Solving some common problems
Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Who’s Jim? Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Who’s Jim? • Name? Jim Morrison
Friday, 26 April 13

• Experience? 15 years of digital campaigns Friday, 26 April 13

• Experience? 15 years of digital campaigns • Success? Sometimes!.. often?.. always!? Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Campﬁre - Q&A Friday, 26 April
13

DeepBlueSky Digital Agency deepbluesky.com/slides Campﬁre - Q&A • The biggest
challenges I often see... Friday, 26 April 13

challenges I often see... • What are your biggest challenges? Think! Friday, 26 April 13

challenges I often see... • What are your biggest challenges? Think! • Q&A after each challenge... Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Where’s the Mystery? Friday, 26 April
13

DeepBlueSky Digital Agency deepbluesky.com/slides Where’s the Mystery? • There’s no
big secret Friday, 26 April 13

big secret • The same rules apply Friday, 26 April 13

big secret • The same rules apply • Marketing 101: AIDA Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Attention ( Digital Channels ) Friday,
26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Attention ( Digital Channels ) •
Bricks & Mortar : Website & SEO Friday, 26 April 13

Bricks & Mortar : Website & SEO • Traditional Media : ... still there Friday, 26 April 13

Bricks & Mortar : Website & SEO • Traditional Media : ... still there • Word of Mouth : Social Media* Friday, 26 April 13

Bricks & Mortar : Website & SEO • Traditional Media : ... still there • Word of Mouth : Social Media* • DM & Brochures : Email, Subscriptions* Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Interest Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Interest • Website : Clarity of
Beneﬁts, Structure.. Friday, 26 April 13

Beneﬁts, Structure.. • Media, Email, DM & Social-B : ... proceed as normal + Digital CTA Friday, 26 April 13

Beneﬁts, Structure.. • Media, Email, DM & Social-B : ... proceed as normal + Digital CTA • Social-V : Values, Beneﬁts, Motives Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Desire Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Desire • Design & Imagery Clear,
objective design... create mood. Friday, 26 April 13

objective design... create mood. • Build Conﬁdence & Desire Videos, Infographics, Photography Friday, 26 April 13

objective design... create mood. • Build Conﬁdence & Desire Videos, Infographics, Photography • Build Trust Access to Customers, Reviews, Testimonials Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Action (& Analytics!) Friday, 26 April
13

DeepBlueSky Digital Agency deepbluesky.com/slides Action (& Analytics!) • Web: Call
to Action - ABC Buy, Book, Email, Join Friday, 26 April 13

to Action - ABC Buy, Book, Email, Join •Social: Encourage Viral Actions Tweets, Likes, Articles, Reviews... Friday, 26 April 13

to Action - ABC Buy, Book, Email, Join •Social: Encourage Viral Actions Tweets, Likes, Articles, Reviews... •Measure Everything! < Sources, Campaigns, Channels (“Mediums”) > Baskets, Funnels, Subscriptions, Click-Thrus Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Typical Challenges Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Typical Challenges • Choosing the Right
Tool for the Job Friday, 26 April 13

Tool for the Job • Getting an ROI from Social Media Friday, 26 April 13

Tool for the Job • Getting an ROI from Social Media • Measuring Success Friday, 26 April 13

Tool for the Job • Getting an ROI from Social Media • Measuring Success • Aligning Online & Ofﬂine Friday, 26 April 13

Tool for the Job • Getting an ROI from Social Media • Measuring Success • Aligning Online & Ofﬂine • Creating Meaningful Content that Engages Friday, 26 April 13

Tool for the Job • Getting an ROI from Social Media • Measuring Success • Aligning Online & Ofﬂine • Creating Meaningful Content that Engages • Making the Most of My Data Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides The Right Tool... Friday, 26 April
13

DeepBlueSky Digital Agency deepbluesky.com/slides The Right Tool... •Where is your
audience? Friday, 26 April 13

audience? •How do they forage? Friday, 26 April 13

audience? •How do they forage? •How do they buy? Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Social ROI Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Social ROI •Deﬁne your Goals It’s
all about tracking through to a goal Friday, 26 April 13

all about tracking through to a goal •Lots of tools available Insights, HootSuite, Sprout, GoogleAnalytics Friday, 26 April 13

all about tracking through to a goal •Lots of tools available Insights, HootSuite, Sprout, GoogleAnalytics •Pick the best person for the job Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Measuring Success Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Measuring Success •Tracking Sources Email, Ofﬂine,
Social.. Friday, 26 April 13

Social.. •Deﬁning Goals What are your CTAs? Are they tracked? Friday, 26 April 13

Social.. •Deﬁning Goals What are your CTAs? Are they tracked? •Track All Revenue! Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Ofﬂine to Online Friday, 26 April
13

DeepBlueSky Digital Agency deepbluesky.com/slides Ofﬂine to Online •Is there a
Digital CTA? Are you driving people online? Friday, 26 April 13

Digital CTA? Are you driving people online? •Are you tracking? Use Ofﬂine-Only URLs/Links Friday, 26 April 13

Digital CTA? Are you driving people online? •Are you tracking? Use Ofﬂine-Only URLs/Links •Ofﬂine is not dead! Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Engaging Content Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Engaging Content •Think about your audience
What questions do they need answered? Friday, 26 April 13

What questions do they need answered? •Be opinionated Don’t be afraid to take a stand Friday, 26 April 13

What questions do they need answered? •Be opinionated Don’t be afraid to take a stand •Content is ALIVE! Interact, invite opinion, engage Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Managing Data Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Managing Data •Goals, again. What are
the questions you’ll want to ask? Friday, 26 April 13

the questions you’ll want to ask? •Store everything Store as much data as possible... Friday, 26 April 13

the questions you’ll want to ask? •Store everything Store as much data as possible... •Lean on your Agency A good digital agency will help here Friday, 26 April 13

DeepBlueSky Digital Agency deepbluesky.com/slides Get in Touch Friday, 26 April
13

DeepBlueSky Digital Agency deepbluesky.com/slides Get in Touch • Name? Jim
Morrison • Email? [email protected] • Twitter? @jimbomorrison • Web? www.deepbluesky.com Friday, 26 April 13

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