Show Me the Stories: How to Measure Social Media, and Thus Sell It to Your C Suite

Show Me the Stories: How to Measure Social Media, and Thus Sell It to Your C Suite

Clients, colleagues, and managers are always asking for ROI reports. This is especially true when it comes to social media.

We’ll walk through the use and abuse of social media metrics — that is, both the wrong way and the right way to analyze your analytics.

You’ll leave equipped with a firm understanding of how to best capture and illustrate a relatable yardstick for any digital initiative.

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Jonathan Rick

January 27, 2019
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