in being able to move quickly and get ideas to market fast. • Scale: as businesses grow, it becomes strategically necessary to support more users, in more locations, with a broader range of devices, while maintaining responsiveness, managing costs, and not falling over. • Margin: in the new world of infrastructure-as-a-service, a strategic goal may be to pay for additional resources only as they’re needed – as new customers come online. Spending moves from up-front CAPEX (按需求的 預估購買新設備) to OPEX (按實際發⽣生的需求購買).