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生成AI時代におけるUXデザイン | 生成AIをフル活用したUX設計手法＆生成AI時代のユーザ...

KAJI | 梶谷健人
May 26, 2023
Business
63
110k

生成AI時代におけるUXデザイン | 生成AIをフル活用したUX設計手法＆生成AI時代のユーザー体験の変化について

ChatGPTやStable Diffusionなどの生成AIが急速に発展し、社会全体が大きく変化しようとしている。
UXデザインのプロセスや、UX自体のあり方も当然革新されていく。
今回はそうした生成AIによってUXがどう変化していくかを、具体的なメソッドや未来洞察といった具体・抽象を行き来しながら話していく。

1. 生成AIを活用したUXデザインプロセス
どのようにGenerative AIを活用すれば、UXデザインのプロセスをよりなめらかに、効率的にすることができるのか？

2. 生成AIでUX自体がどう変化するか
Generative AIの発展によって、プロダクトにおけるユーザー体験のあり方はどのように変化していくのか？

3. AI時代のデザイナー/PdM生存戦略
AI時代に、デザイナーやプロダクトマネージャーなどの個人はどのように強みを磨いていけばいいのか？

▼ スピーカーTwitter
https://twitter.com/kajikent

▼ POSTSサイト
https://www.posts-tokyo.com/

KAJI | 梶谷健人

May 26, 2023
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Transcript

  1. UX Design in the Age of Generative AI Generative AI

    UX

  2. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    2 Profile VASILY SNS iQON 2017 XR/ MESON 4 XR AI/XR POSTS

  3. Emerging Technology / Generative AI AI / WIRED Forbes AI

  4. Emerging Technology / Generative AI / Text Generation

  5. Emerging Technology / Generative AI / Image Generation

  6. Emerging Technology / Generative AI / Image Generation

  7. Emerging Technology / Generative AI / Image Generation

  8. Emerging Technology / Generative AI / Image Generation

  9. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    9 Specialities AI XR ⾒

  10. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    10 Software Ate The World, Now AI Is Eating Software ChatGPT Stable Di ff usion AI UX UX AI UX

  11. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    11 Index 1 . Generative AI 2 . Generative AI UX 3 . Generative AI UX 4 . Generative AI

  12. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    12

  13. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    13 Overview and Evolution of Generative AI Generative AI

  14. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    14 ChatGPT MAU 1 ToC AI 2 1980 GUI 2 2022 OpenAI AI AI

  15. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    15 GPT- 4 - GPT- 4

  16. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    16 GPT- 4 - 10% GPT- 3 . 5 10% GPT- 4 10% ⾒

  17. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    17 AI Disrupt Software is eating the world Disrupt AI is eating software Disrupt Google AI

  18. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    18 AI OpenAI 80% AI Goldman Sachs 3 AI AI AI AI (Copilot) AI https://arxiv.org/abs/ 2 303 . 1 0 13 0 https://www.goldmansachs.com/intelligence/pages/generative-ai-could-raise-global-gdp-by- 7 -percent.html

  19. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    19 AI Github Copilot X 10 AI 10x AI https://github.blog/ 2 0 2 3 - 05 - 0 5 -web-summit-rio- 20 2 3 -building-an-app-in- 18 -minutes-with-github-copilot-x/ Neri Oxman s Krebs Cycle of Creativity

  20. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    20 Question ChatGPT

  21. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    21

  22. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    22

  23. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    23

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  28. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    28

  29. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    29 UX Design × Generative AI 2. AI UX 1. AI UX 3 . AI /PdM Generative AI UX Generative AI AI

  30. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    30 UX Design × Generative AI 2. AI UX 1. AI UX 3

  31. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    31 Practical Techniques for UX Design with Generative AI Generative AI UX

  32. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    32 Redesigned UX Design Process with Generative AI AI UX AI UX AI UX

  33. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    33 Generative AI UX James Garrett UX 5 AI Strategy Layer Scope Layer Structure Layer Skelton Layer Surface Layer

  34. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    34 UX 5

  35. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    35 Strategy Layer AI UX Strategy Layer Scope Layer Structure Layer Skelton Layer Surface Layer

  36. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    36 AI AI ChatGPT WebBrowsing Bing AI Bard Perplexity AI

  37. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    37 Perplexity AI Perplexity AI 30

  38. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    38 WNR.AI WNR.AI Y Sequia a 1 6 z Asana Intercom AI ⾒

  39. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    39 Midjourney Airbnb https://twitter.com/bchesky/status/ 165 41 3 78630 07612 93 0

  40. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    40 Midjourney AI Di ff usion Midjourney ID Seed Stable Di ff usion RoLA ⾒ Seed# 2862 8868 60 --seed 2 86288 6 860 --seed 2 86288 6 860

  41. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    41 Generative AI UX UX 5 AI Strategy Layer Scope Layer Structure Layer Skelton Layer Surface Layer

  42. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    42 User Story Map ChatGPT User Story Mapping The Ultimate Guide to Agile User Story Mapping

  43. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    43 User Story Map ChatGPT ChatGPT User Story Map

  44. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    44 User Story Map ChatGPT ChatGPT User Story Map

  45. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    45 Generative AI UX UX 5 AI Strategy Layer Scope Layer Structure Layer Skelton Layer Surface Layer

  46. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    46 Information Architecture Diagram

  47. PRESENTATION DECK CONFIDENTIAL AND PROPRIETARY PAGE / 47

  48. None

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    49

  50. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    50

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  53. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    53

  54. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    54 Generative AI UX UX 5 AI Strategy Layer Scope Layer Structure Layer Skelton Layer Surface Layer

  55. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    55 ChatGPT Cohesive LP

  56. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    56

  57. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    57 ChatGPT Cohesive LP

  58. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    58 Uizard AutoDesigner

  59. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    59 Uizard AutoDesigner

  60. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    60 Generative AI UX UX 5 AI Strategy Layer Scope Layer Structure Layer Skelton Layer Surface Layer

  61. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    61 Midjourney

  62. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    62 Midjourney

  63. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    63

  64. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    64 ChatGPT UI Animation

  65. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    65 ChatGPT UI Animation

  66. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    66 ChatGPT UI Animation https://openprocessing.org/sketch/create

  67. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    67 ChatGPT UI Animation https://openprocessing.org/sketch/create

  68. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    68 ChatGPT UI Animation https://openprocessing.org/sketch/create

  69. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    69 Generative AI UX James Garrett UX 5 AI Strategy Layer Scope Layer Structure Layer Skelton Layer Surface Layer

  70. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    70 UX Design × Generative AI 2. AI UX 1. AI UX 3

  71. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    71 How Generative AI will change the nature of UX Generative AI UX

  72. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    72 What UX looks like in the age of generative AI? AI AI UX 6

  73. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    73 Generative AI User You 1 . UX AI Friendly 4 . 5 . OS "Human mimic 6 . 2 . 3 .

  74. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    74 1 . Super Personalization Instant Interface User You AI Jasper AI ⾒ Jasper

  75. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    75 2. Apple AR Humane Imran Chaudhri Ted Talk AI GPT- 4 BeMyEyes AI https://www.youtube.com/watch?v=gMsQO 5 u 7 -NQ https://openai.com/customer-stories/be-my-eyes

  76. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    76 3 . OS Web Web Web Text-to-App OS ( OS UX Web OS Web Web Web OS Web Web Web OS Web Web OS OS < PAST > < NOW > < FUTURE >

  77. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    77 3 . OS Mac Text-to-macOS App Brain Technologies Imagica AI https://twitter.com/ronithhh/status/ 16 4 13 1 8 6 06 5 4 917 632 1 https://get.imagica.ai/studio

  78. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    78 3 . OS Windows OS AI Github Vercel AI Windows Copilot https://twitter.com/mckaywrigley/status/ 16 4 29 4 86 20 6 0 453 888 0

  79. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    79 3 . OS Web Web Web Text-to-App OS ( OS UX Web OS Web Web Web OS Web Web Web OS Web Web OS OS < PAST > < NOW > < FUTURE >

  80. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    80 4. UX AI Friendly AutoGPT GPT- 4 AI GOD MODE UX AI AI ⾒ AI AI Friendly AutoGPT GodMode

  81. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    81 4. UX AI Friendly AI Friendly B 450 Adept AI 10 Salesforce Adept AI

  82. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    82 5. AI GPT- 4 Iris AI AI AI 1 1 1 https://boundless.so/iris

  83. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    83 6 . Human mimic Bubbles Whisper ChatGPT AI Synthesia 
 Eleven Labs Voice AI AI AI

  84. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    84 UX Design × Generative AI 2. AI UX 1. AI UX 3 . AI /PdM Generative AI UX Generative AI AI

  85. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    85 A Guide to Thriving in the Generative AI Age Generative AI

  86. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    86 How to become a 1 0 x talent? AI 10 PM 10x

  87. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    87 1 0 x /PM 3 × ×

  88. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    88 1 0 x /PM 3 × ×

  89. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    89 1. AI 10x AI

  90. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    90 1.

  91. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    91 1. AI AI

  92. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    92 1 0 x /PM 3 × ×

  93. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    93 1.

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    94

  95. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    95 1.

  96. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    96 1 0 x /PM 3 × ×

  97. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    97 3. ⾒

  98. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    98 3. 1 . 4 . 5 . 2 . 3 . 6 .

  99. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    99 1 0 x /PM 3 × ×

  100. PRESENTATION DECK CONFIDENTIAL AND PROPRIETARY PAGE / 100 Closing

  101. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    101 AI /

  102. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    102 100

  103. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    103 AI

  104. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    104

  105. GENERATIVE AI × UX DESIGN CONFIDENTIAL AND PROPRIETARY PAGE /

    105 AI Unlearn AI

  106. @kajikent

  107. Thank You.