The Journey from a Side Project to a WordPress Agency at WordCamp Milano

Transcript

1. THE JOURNEY from a Side Project to a WordPress Agency

   image by boris-baldinger.com

2. THE JOURNEY from a Side Project to a WordPress Agency

   image by boris-baldinger.com

3. THE TEAM how we met

4. Silvan Karin Designer Developer

5. Silvan Velthy Karin Designer Developer Designer

6. Silvan Velthy Karin Stefan Designer Developer Designer Developer

7. Silvan Velthy Karin Stefan Designer Developer THE TEAM a good

   mix of skills

8. THE SIDE PROJECT building something without a client involved

9. WEB JOB TITLES are not formal nor protected 2006 2010

   2011 2013 2014 2016 2015

10. UNHAPPINESS can lead to new ideas 2006 2010 2011 2013

    2014 2016

11. THE IDEA a niche job-board with consistent content quality 2006

    2010 2011 2013 2014 2016 2015

12. MOVING ON the idea never left our minds 2006 2010

    2011 2013 2014 2016 2015

13. STARTING LEAN a prototype to prove the idea 2006 2010

    2011 2013 2014 2016 2006 2010 2011 2013 2014 2016 2015

14. FOCUSSING on the content instead of a fancy feature-set 2006

    2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016 2015
15. None

16. PROOF OF CONCEPT building a prototype within 3 months 2006

    2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016 2015

17. THE NAME find a catchy name 2006 2010 2011 2013

    2014 2016 2006 2010 2011 2013 2014 2016 2015

18. Freshjobs

19. None

20. MISSING FEATURES how we engaged with our clients 2006 2010

    2011 2013 2014 2016 2006 2010 2011 2013 2014 2016 2015

21. MISSING FEATURES consistent content and engaging personally with the clients

    2006 2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016 2015

22. HOW TO FINANCE IT get funded or bootstrap it 2006

    2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016 2015
23. None
24. None

25. SMALL CLIENTS lead us to corporate clients 2006 2010 2011

    2013 2014 2016 2006 2010 2011 2013 2014 2016 2015

26. REFERALS clients refer clients 2006 2010 2011 2013 2014 2016

    2006 2010 2011 2013 2014 2016 2015
27. None
28. None

29. COMMUNITY WordPress

30. ATTENDING Meetups & WordCamps 2006 2010 2011 2013 2014 2016

    2006 2010 2011 2013 2014 2016 2015

31. image by florianziegler.com

32. CO-ORGANISING WP Meetup Zürich & WordCamp Switzerland 2006 2010 2011

    2013 2014 2016 2006 2010 2011 2013 2014 2016 2015

33. image by florianziegler.com image by florianziegler.com

34. SPEAKING sharing experiences at WordCamps 2006 2010 2011 2013 2014

    2016 2006 2010 2011 2013 2014 2016 2015

35. image by florianziegler.com image by WordCamp Europe

36. None

37. image by florianziegler.com

38. None

39. OPEN SOURCE developing Plugins & Themes 2006 2010 2011 2013

    2014 2016 2006 2010 2011 2013 2014 2016 2015
40. None

41. GROWING SLOW one new team member per year 2006 2010

    2011 2013 2014 2016 2006 2010 2011 2013 2014 2015

42. image by florianziegler.com

43. 2006 2010 2011 2013 2014 2016 2006 2010 2011 2013

    2014 2015

44. 2006 2010 2011 2013 2014 2016 2006 2010 2011 2013

    2014 2016 2015

45. 2006 2010 2011 2013 2014 2016 2006 2010 2011 2013

    2014 2016 2015

46. 2006 2010 2011 2013 2014 2016 2006 2010 2011 2013

    2014 2016 2015

47. WHAT HAPPENED? to freshjobs.ch 2006 2010 2011 2013 2014 2016

    2006 2010 2011 2014 2016

48. FRESHJOBS 2.0 all new but still based on WordPress 2006

    2010 2011 2014 2016 2006 2010 2011 2014 2016
49. None
50. None

51. THE ANNIVERSARY 5 years freshjobs.ch 2006 2010 2011 2013 2014

    2016 2006 2010 2011 2014 2016

52. THE BALANCE working for clients while running a job-board

53. FOCUS MATTERS only do what you do best

54. WHAT WE DO User Experience Design & Custom Development

55. THE TAKE AWAYS what we learned

56. MAKE SURE YOUR TEAM IS HAPPY happy people perform better

57. PROVIDE THE BEST SERVICE EVER your clients will refer you

    to others

58. LET LIMITATIONS GUIDE YOU constraints drive innovation and force focus

59. AN IDEA BY ITSELF IS WORTH NOTHING it’s the team

    that executes that makes the difference

60. FALL IN LOVE WITH A PROBLEM everything else will follow

61. Thank you - @karinchristen

62. People who are passionate about solving a problem, are the

    ones who eventually find each other and make it happen. grazie - @karinchristen