The Journey from a Side Project to a WordPress Agency at WordCamp Milano

Transcript

1. THE JOURNEY
   from a Side Project to a WordPress Agency
   image by boris-baldinger.com
   

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2. THE JOURNEY
   from a Side Project to a WordPress Agency
   image by boris-baldinger.com
   

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3. THE TEAM
   how we met
   

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4. Silvan
   Karin
   Designer Developer
   

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5. Silvan
   Velthy
   Karin
   Designer Developer
   Designer
   

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6. Silvan
   Velthy
   Karin
   Stefan
   Designer Developer
   Designer
   Developer
   

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7. Silvan
   Velthy
   Karin Stefan
   Designer Developer
   THE TEAM
   a good mix of skills
   

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8. THE SIDE PROJECT
   building something without a client involved
   

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9. WEB JOB TITLES
   are not formal nor protected
   2006 2010 2011 2013 2014 2016
   2015
   

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10. UNHAPPINESS
    can lead to new ideas
    2006 2010 2011 2013 2014 2016
    

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11. THE IDEA
    a niche job-board with consistent content quality
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12. MOVING ON
    the idea never left our minds
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    2015
    

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13. STARTING LEAN
    a prototype to prove the idea
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
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14. FOCUSSING
    on the content instead of a fancy feature-set
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015
    

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16. PROOF OF CONCEPT
    building a prototype within 3 months
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
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17. THE NAME
    find a catchy name
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015
    

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18. Freshjobs
    

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20. MISSING FEATURES
    how we engaged with our clients
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
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21. MISSING FEATURES
    consistent content and engaging personally with the clients
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015
    

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22. HOW TO FINANCE IT
    get funded or bootstrap it
    2006 2010 2011 2013 2014 2016
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25. SMALL CLIENTS
    lead us to corporate clients
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26. REFERALS
    clients refer clients
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29. COMMUNITY
    WordPress
    

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30. ATTENDING
    Meetups & WordCamps
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31. image by florianziegler.com
    

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32. CO-ORGANISING
    WP Meetup Zürich & WordCamp Switzerland
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    2006 2010 2011 2013 2014 2016
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33. image by florianziegler.com image by florianziegler.com
    

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34. SPEAKING
    sharing experiences at WordCamps
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    2006 2010 2011 2013 2014 2016
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35. image by florianziegler.com image by WordCamp Europe
    

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37. image by florianziegler.com
    

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39. OPEN SOURCE
    developing Plugins & Themes
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41. GROWING SLOW
    one new team member per year
    2006 2010 2011 2013 2014 2016
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42. image by florianziegler.com
    

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43. 2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2015
    

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44. 2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015
    

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45. 2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015
    

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46. 2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015
    

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47. WHAT HAPPENED?
    to freshjobs.ch
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48. FRESHJOBS 2.0
    all new but still based on WordPress
    2006 2010 2011 2014 2016
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51. THE ANNIVERSARY
    5 years freshjobs.ch
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2014 2016
    

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52. THE BALANCE
    working for clients while running a job-board
    

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53. FOCUS MATTERS
    only do what you do best
    

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54. WHAT WE DO
    User Experience Design & Custom Development
    

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55. THE TAKE AWAYS
    what we learned
    

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56. MAKE SURE YOUR TEAM IS HAPPY
    happy people perform better
    

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57. PROVIDE THE BEST SERVICE EVER
    your clients will refer you to others
    

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58. LET LIMITATIONS GUIDE YOU
    constraints drive innovation and force focus
    

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59. AN IDEA BY ITSELF IS WORTH NOTHING
    it’s the team that executes that makes the difference
    

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60. FALL IN LOVE WITH A PROBLEM
    everything else will follow
    

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61. Thank you - @karinchristen
    

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62. People who are passionate about
    solving a problem, are the ones who eventually
    find each other and make it happen.
    grazie - @karinchristen
    

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