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The Journey from a Side Project to a WordPress Agency at WordCamp Milano

The Journey from a Side Project to a WordPress Agency at WordCamp Milano

karinchristen

October 19, 2016
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  1. THE JOURNEY
    from a Side Project to a WordPress Agency
    image by boris-baldinger.com

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  2. THE JOURNEY
    from a Side Project to a WordPress Agency
    image by boris-baldinger.com

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  3. THE TEAM
    how we met

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  4. Silvan
    Karin
    Designer Developer

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  5. Silvan
    Velthy
    Karin
    Designer Developer
    Designer

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  6. Silvan
    Velthy
    Karin
    Stefan
    Designer Developer
    Designer
    Developer

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  7. Silvan
    Velthy
    Karin Stefan
    Designer Developer
    THE TEAM
    a good mix of skills

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  8. THE SIDE PROJECT
    building something without a client involved

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  9. WEB JOB TITLES
    are not formal nor protected
    2006 2010 2011 2013 2014 2016
    2015

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  10. UNHAPPINESS
    can lead to new ideas
    2006 2010 2011 2013 2014 2016

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  11. THE IDEA
    a niche job-board with consistent content quality
    2006 2010 2011 2013 2014 2016
    2015

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  12. MOVING ON
    the idea never left our minds
    2006 2010 2011 2013 2014 2016
    2015

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  13. STARTING LEAN
    a prototype to prove the idea
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015

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  14. FOCUSSING
    on the content instead of a fancy feature-set
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015

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  16. PROOF OF CONCEPT
    building a prototype within 3 months
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015

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  17. THE NAME
    find a catchy name
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015

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  18. Freshjobs

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  20. MISSING FEATURES
    how we engaged with our clients
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015

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  21. MISSING FEATURES
    consistent content and engaging personally with the clients
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015

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  22. HOW TO FINANCE IT
    get funded or bootstrap it
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015

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  25. SMALL CLIENTS
    lead us to corporate clients
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015

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  26. REFERALS
    clients refer clients
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015

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  29. COMMUNITY
    WordPress

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  30. ATTENDING
    Meetups & WordCamps
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015

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  31. image by florianziegler.com

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  32. CO-ORGANISING
    WP Meetup Zürich & WordCamp Switzerland
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015

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  33. image by florianziegler.com image by florianziegler.com

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  34. SPEAKING
    sharing experiences at WordCamps
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015

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  35. image by florianziegler.com image by WordCamp Europe

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  37. image by florianziegler.com

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  39. OPEN SOURCE
    developing Plugins & Themes
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015

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  41. GROWING SLOW
    one new team member per year
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2015

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  42. image by florianziegler.com

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  43. 2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2015

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  44. 2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015

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  45. 2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015

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  46. 2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    2015

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  47. WHAT HAPPENED?
    to freshjobs.ch
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2014 2016

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  48. FRESHJOBS 2.0
    all new but still based on WordPress
    2006 2010 2011 2014 2016
    2006 2010 2011 2014 2016

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  51. THE ANNIVERSARY
    5 years freshjobs.ch
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2014 2016

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  52. THE BALANCE
    working for clients while running a job-board

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  53. FOCUS MATTERS
    only do what you do best

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  54. WHAT WE DO
    User Experience Design & Custom Development

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  55. THE TAKE AWAYS
    what we learned

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  56. MAKE SURE YOUR TEAM IS HAPPY
    happy people perform better

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  57. PROVIDE THE BEST SERVICE EVER
    your clients will refer you to others

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  58. LET LIMITATIONS GUIDE YOU
    constraints drive innovation and force focus

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  59. AN IDEA BY ITSELF IS WORTH NOTHING
    it’s the team that executes that makes the difference

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  60. FALL IN LOVE WITH A PROBLEM
    everything else will follow

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  61. Thank you - @karinchristen

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  62. People who are passionate about
    solving a problem, are the ones who eventually
    find each other and make it happen.
    grazie - @karinchristen

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