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The Journey from a Side Project to a WordPress Agency @WordCamp Nürnberg

The Journey from a Side Project to a WordPress Agency @WordCamp Nürnberg

Some people in our industry are writing long and detailed business plans before they start with an idea or a product.

Others just build stuff in order to do what they love to do.

I never planned to be self-employed or even run my own company. It just happened somehow by doing what I love.

I’d like to tell you a story - the story of how I teamed up with great people to build a side project which led us to become a WP Agency.

karinchristen

April 17, 2016
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  1. THE JOURNEY
    from a Side Project to a WordPress Agency
    image by boris-baldinger.com

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  2. THE TEAM
    how we met

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  3. Silvan
    Karin
    (Front-end Designer) (Front-end Engineer)

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  4. Silvan
    Velthy
    Karin
    (Front-end Designer) (Front-end Engineer)
    (Interface Designer)

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  5. Silvan
    Velthy
    Karin
    Stefan
    (Front-end Designer) (Front-end Engineer)
    (Interface Designer)
    (PHP Developer)

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  6. Silvan
    Velthy
    Karin Stefan
    Designer Developer
    THE TEAM
    a good mix of skills

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  7. THE SIDE PROJECT
    building something without a client involved
    2006 2010 2011 2013 2014 2016

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  8. FINDING A JOB
    irrelevant job-results
    2006 2010 2011 2013 2014 2016

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  9. WEB JOB TITLES
    are not formal nor protected
    2006 2010 2011 2013 2014 2016

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  10. Web Design
    Web Entwickler/In
    Web Application Developer (m/f)
    JEE Software Engineer Web Applikationen (80-100%)
    Web Developer
    Senior Java / Web Developer
    Web Publisher/In
    Web Analyst/in 100%
    Embedded Linux Firmware & Web Application Developer
    Entwickler im Bereich Web (m/w)
    2006 2010 2011 2013 2014 2016

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  11. THE IDEA
    a niche job-board with consistent content quality
    2006 2010 2011 2013 2014 2016

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  12. MOVING ON
    the idea never left our minds
    2006 2010 2011 2013 2014 2016

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  13. STARTING LEAN
    a prototype to prove the idea
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016

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  14. MOBILE WEB
    jobs on the go

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  15. SwissWebJobs
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016

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  16. THE NAME
    find a catchy name
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016

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  17. THE PRICING
    make it affordable to startups
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016

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  18. THE DURATION
    finding good staff takes time
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016

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  19. CONTENT QUALITY
    reviewing every listing manually
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016

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  20. CONTENT QUALITY
    fix formatting and spelling issues, update meta info for SEO
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016

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  21. SPREAD THE WORD
    lets tweet
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016

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  22. Freshjobs
    @freshjobs_ch

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  23. Freshjobs
    Was gibt es hier?
    freshjobs.ch wird eine Stellen-Plattform von und für Personen aus
    dem Bereich Internet. Hier findet man freie Jobs wie z.B. folgende:
    Webdesigner, Frontend Engineer, Web Developer, etc.
    Copyright 2010 © Freshjobs – Die frische Job-Plattform
    Arbeiten mit Internet

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  24. THE LAUNCH
    first paid listing on the very first day
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016

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  25. MISSING FEATURES
    how we engaged with our clients
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016

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  26. MISSING FEATURES
    consistent content and engaging personally with the clients
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016

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  27. 2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    SPONSORING
    support the web community, giving back what we make

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  28. Screenshot: frontendconf.ch

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  29. HOW TO FINANCE IT
    get funded or bootstrap it
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016

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  30. FRESHJOBS
    version 2.0
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016

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  31. THE REBUILD
    how we did it
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016

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  32. LE ROMANDIE
    bridging the “Röstigraben”

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  33. Freshjobs Deux

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  34. STILL DIFFICULT
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016
    to find web jobs on the major platforms

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  35. THE ANNIVERSARY
    5 years freshjobs.ch
    2006 2010 2011 2013 2014 2016
    2006 2010 2011 2013 2014 2016

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  36. THE BALANCE
    working for clients while running a job-board

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  37. FOCUS MATTERS
    only do what you do best

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  38. THE TAKE AWAYS
    what we learned

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  39. THE BEST PRODUCT HAS A VISION
    decide what your vision is and run with it.

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  40. LET LIMITATIONS GUIDE YOU
    constraints drive innovation and force focus

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  41. FOCUS ON YOUR EXISTING CUSTOMERS
    treat them well and they will become your fans

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  42. DON’T BUILD SOMETHING FOR PROFIT ONLY
    people can sense it

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  43. AN IDEA BY ITSELF IS WORTH NOTHING
    it’s the team that executes that makes the difference

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  44. FALL IN LOVE WITH A PROBLEM
    everything else will follow

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  45. People who are passionate about solving a problem,
    are the ones who eventually find each other and make it happen.
    Thank you - @karinchristen

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