The Journey from a Side Project to a WordPress Agency @WordCamp Nürnberg

The Journey from a Side Project to a WordPress Agency @WordCamp Nürnberg

Some people in our industry are writing long and detailed business plans before they start with an idea or a product.

Others just build stuff in order to do what they love to do.

I never planned to be self-employed or even run my own company. It just happened somehow by doing what I love.

I’d like to tell you a story - the story of how I teamed up with great people to build a side project which led us to become a WP Agency.

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karinchristen

April 17, 2016
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Transcript

  1. THE JOURNEY from a Side Project to a WordPress Agency

    image by boris-baldinger.com
  2. THE TEAM how we met

  3. Silvan Karin (Front-end Designer) (Front-end Engineer)

  4. Silvan Velthy Karin (Front-end Designer) (Front-end Engineer) (Interface Designer)

  5. Silvan Velthy Karin Stefan (Front-end Designer) (Front-end Engineer) (Interface Designer)

    (PHP Developer)
  6. Silvan Velthy Karin Stefan Designer Developer THE TEAM a good

    mix of skills
  7. THE SIDE PROJECT building something without a client involved 2006

    2010 2011 2013 2014 2016
  8. FINDING A JOB irrelevant job-results 2006 2010 2011 2013 2014

    2016
  9. WEB JOB TITLES are not formal nor protected 2006 2010

    2011 2013 2014 2016
  10. Web Design Web Entwickler/In Web Application Developer (m/f) JEE Software

    Engineer Web Applikationen (80-100%) Web Developer Senior Java / Web Developer Web Publisher/In Web Analyst/in 100% Embedded Linux Firmware & Web Application Developer Entwickler im Bereich Web (m/w) 2006 2010 2011 2013 2014 2016
  11. THE IDEA a niche job-board with consistent content quality 2006

    2010 2011 2013 2014 2016
  12. MOVING ON the idea never left our minds 2006 2010

    2011 2013 2014 2016
  13. STARTING LEAN a prototype to prove the idea 2006 2010

    2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
  14. MOBILE WEB jobs on the go

  15. SwissWebJobs 2006 2010 2011 2013 2014 2016 2006 2010 2011

    2013 2014 2016
  16. None
  17. None
  18. THE NAME find a catchy name 2006 2010 2011 2013

    2014 2016 2006 2010 2011 2013 2014 2016
  19. Freshjobs

  20. THE PRICING make it affordable to startups 2006 2010 2011

    2013 2014 2016 2006 2010 2011 2013 2014 2016
  21. THE DURATION finding good staff takes time 2006 2010 2011

    2013 2014 2016 2006 2010 2011 2013 2014 2016
  22. CONTENT QUALITY reviewing every listing manually 2006 2010 2011 2013

    2014 2016 2006 2010 2011 2013 2014 2016
  23. CONTENT QUALITY fix formatting and spelling issues, update meta info

    for SEO 2006 2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
  24. SPREAD THE WORD lets tweet 2006 2010 2011 2013 2014

    2016 2006 2010 2011 2013 2014 2016
  25. Freshjobs @freshjobs_ch

  26. Freshjobs Was gibt es hier? freshjobs.ch wird eine Stellen-Plattform von

    und für Personen aus dem Bereich Internet. Hier findet man freie Jobs wie z.B. folgende: Webdesigner, Frontend Engineer, Web Developer, etc. Copyright 2010 © Freshjobs – Die frische Job-Plattform Arbeiten mit Internet
  27. THE LAUNCH first paid listing on the very first day

    2006 2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
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  30. MISSING FEATURES how we engaged with our clients 2006 2010

    2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
  31. MISSING FEATURES consistent content and engaging personally with the clients

    2006 2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
  32. 2006 2010 2011 2013 2014 2016 2006 2010 2011 2013

    2014 2016 SPONSORING support the web community, giving back what we make
  33. Screenshot: frontendconf.ch

  34. HOW TO FINANCE IT get funded or bootstrap it 2006

    2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
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  37. FRESHJOBS version 2.0 2006 2010 2011 2013 2014 2016 2006

    2010 2011 2013 2014 2016
  38. THE REBUILD how we did it 2006 2010 2011 2013

    2014 2016 2006 2010 2011 2013 2014 2016
  39. LE ROMANDIE bridging the “Röstigraben”

  40. Freshjobs Deux

  41. None
  42. None
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  47. STILL DIFFICULT 2006 2010 2011 2013 2014 2016 2006 2010

    2011 2013 2014 2016 to find web jobs on the major platforms
  48. None
  49. THE ANNIVERSARY 5 years freshjobs.ch 2006 2010 2011 2013 2014

    2016 2006 2010 2011 2013 2014 2016
  50. THE BALANCE working for clients while running a job-board

  51. FOCUS MATTERS only do what you do best

  52. UX Design &

  53. THE TAKE AWAYS what we learned

  54. THE BEST PRODUCT HAS A VISION decide what your vision

    is and run with it.
  55. LET LIMITATIONS GUIDE YOU constraints drive innovation and force focus

  56. FOCUS ON YOUR EXISTING CUSTOMERS treat them well and they

    will become your fans
  57. DON’T BUILD SOMETHING FOR PROFIT ONLY people can sense it

  58. AN IDEA BY ITSELF IS WORTH NOTHING it’s the team

    that executes that makes the difference
  59. FALL IN LOVE WITH A PROBLEM everything else will follow

  60. People who are passionate about solving a problem, are the

    ones who eventually find each other and make it happen. Thank you - @karinchristen