The Journey from a Side Project to a WordPress Agency @WordCamp Porto

Transcript

1. THE JOURNEY from a Side Project to a WordPress Agency

   image by boris-baldinger.com

2. THE TEAM how we met

3. Silvan Karin Designer Developer

4. Silvan Velthy Karin Designer Developer Designer

5. Silvan Velthy Karin Stefan Designer Developer Designer Developer

6. Silvan Velthy Karin Stefan Designer Developer THE TEAM a good

   mix of skills

7. THE SIDE PROJECT building something without a client involved 2006

   2010 2011 2013 2014 2016

8. FINDING A JOB irrelevant job-results 2006 2010 2011 2013 2014

   2016

9. WEB JOB TITLES are not formal nor protected 2006 2010

   2011 2013 2014 2016

10. THE IDEA a niche job-board with consistent content quality 2006

    2010 2011 2013 2014 2016

11. MOVING ON the idea never left our minds 2006 2010

    2011 2013 2014 2016

12. STARTING LEAN a prototype to prove the idea 2006 2010

    2011 2013 2014 2016 2006 2010 2011 2013 2014 2016

13. FOCUS ON THE CONTENT instead of a fancy feature-set 2006

    2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016

14. SwissWebJobs 2006 2010 2011 2013 2014 2016 2006 2010 2011

    2013 2014 2016
15. None
16. None

17. THE NAME find a catchy name 2006 2010 2011 2013

    2014 2016 2006 2010 2011 2013 2014 2016

18. Freshjobs

19. THE PRICING make it affordable to startups 2006 2010 2011

    2013 2014 2016 2006 2010 2011 2013 2014 2016

20. THE DURATION finding good staff takes time 2006 2010 2011

    2013 2014 2016 2006 2010 2011 2013 2014 2016

21. CONTENT QUALITY reviewing every listing manually 2006 2010 2011 2013

    2014 2016 2006 2010 2011 2013 2014 2016

22. CONTENT QUALITY fix formatting and spelling issues, update meta info

    for SEO 2006 2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016

23. SPREAD THE WORD lets tweet 2006 2010 2011 2013 2014

    2016 2006 2010 2011 2013 2014 2016

24. THE LAUNCH with interesting listings from the beginning 2006 2010

    2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
25. None

26. MISSING FEATURES how we engaged with our clients 2006 2010

    2011 2013 2014 2016 2006 2010 2011 2013 2014 2016

27. MISSING FEATURES consistent content and engaging personally with the clients

    2006 2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016

28. 2006 2010 2011 2013 2014 2016 2006 2010 2011 2013

    2014 2016 SPONSORING support the web community, giving back what we make

29. HOW TO FINANCE IT get funded or bootstrap it 2006

    2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
30. None
31. None

32. THE REBUILT Freshjobs version 2.0 2006 2010 2011 2013 2014

    2016 2006 2010 2011 2013 2014 2016

33. FRESHJOBS 2.0 all new but still based on WordPress 2006

    2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
34. None
35. None

36. STILL DIFFICULT 2006 2010 2011 2013 2014 2016 2006 2010

    2011 2013 2014 2016 to find web jobs on the major platforms

37. THE ANNIVERSARY 5 years freshjobs.ch 2006 2010 2011 2013 2014

    2016 2006 2010 2011 2013 2014 2016

38. THE BALANCE working for clients while running a job-board

39. FOCUS MATTERS only do what you do best

40. UX Design &

41. THE TAKE AWAYS what we learned

42. LET LIMITATIONS GUIDE YOU constraints drive innovation and force focus

43. DON’T BUILD SOMETHING FOR PROFIT ONLY people can sense it

44. AN IDEA BY ITSELF IS WORTH NOTHING it’s the team

    that executes that makes the difference

45. FALL IN LOVE WITH A PROBLEM everything else will follow

46. People who are passionate about solving a problem, are the

    ones who eventually find each other and make it happen. Obrigado - @karinchristen