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The Journey from a Side Project to a WordPress ...
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karinchristen
May 14, 2016
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The Journey from a Side Project to a WordPress Agency @WordCamp Porto
karinchristen
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Transcript
THE JOURNEY from a Side Project to a WordPress Agency
image by boris-baldinger.com
THE TEAM how we met
Silvan Karin Designer Developer
Silvan Velthy Karin Designer Developer Designer
Silvan Velthy Karin Stefan Designer Developer Designer Developer
Silvan Velthy Karin Stefan Designer Developer THE TEAM a good
mix of skills
THE SIDE PROJECT building something without a client involved 2006
2010 2011 2013 2014 2016
FINDING A JOB irrelevant job-results 2006 2010 2011 2013 2014
2016
WEB JOB TITLES are not formal nor protected 2006 2010
2011 2013 2014 2016
THE IDEA a niche job-board with consistent content quality 2006
2010 2011 2013 2014 2016
MOVING ON the idea never left our minds 2006 2010
2011 2013 2014 2016
STARTING LEAN a prototype to prove the idea 2006 2010
2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
FOCUS ON THE CONTENT instead of a fancy feature-set 2006
2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
SwissWebJobs 2006 2010 2011 2013 2014 2016 2006 2010 2011
2013 2014 2016
None
None
THE NAME find a catchy name 2006 2010 2011 2013
2014 2016 2006 2010 2011 2013 2014 2016
Freshjobs
THE PRICING make it affordable to startups 2006 2010 2011
2013 2014 2016 2006 2010 2011 2013 2014 2016
THE DURATION finding good staff takes time 2006 2010 2011
2013 2014 2016 2006 2010 2011 2013 2014 2016
CONTENT QUALITY reviewing every listing manually 2006 2010 2011 2013
2014 2016 2006 2010 2011 2013 2014 2016
CONTENT QUALITY fix formatting and spelling issues, update meta info
for SEO 2006 2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
SPREAD THE WORD lets tweet 2006 2010 2011 2013 2014
2016 2006 2010 2011 2013 2014 2016
THE LAUNCH with interesting listings from the beginning 2006 2010
2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
None
MISSING FEATURES how we engaged with our clients 2006 2010
2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
MISSING FEATURES consistent content and engaging personally with the clients
2006 2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
2006 2010 2011 2013 2014 2016 2006 2010 2011 2013
2014 2016 SPONSORING support the web community, giving back what we make
HOW TO FINANCE IT get funded or bootstrap it 2006
2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
None
None
THE REBUILT Freshjobs version 2.0 2006 2010 2011 2013 2014
2016 2006 2010 2011 2013 2014 2016
FRESHJOBS 2.0 all new but still based on WordPress 2006
2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016
None
None
STILL DIFFICULT 2006 2010 2011 2013 2014 2016 2006 2010
2011 2013 2014 2016 to find web jobs on the major platforms
THE ANNIVERSARY 5 years freshjobs.ch 2006 2010 2011 2013 2014
2016 2006 2010 2011 2013 2014 2016
THE BALANCE working for clients while running a job-board
FOCUS MATTERS only do what you do best
UX Design &
THE TAKE AWAYS what we learned
LET LIMITATIONS GUIDE YOU constraints drive innovation and force focus
DON’T BUILD SOMETHING FOR PROFIT ONLY people can sense it
AN IDEA BY ITSELF IS WORTH NOTHING it’s the team
that executes that makes the difference
FALL IN LOVE WITH A PROBLEM everything else will follow
People who are passionate about solving a problem, are the
ones who eventually find each other and make it happen. Obrigado - @karinchristen