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The User Testing Toolbox @WP Bern

The User Testing Toolbox @WP Bern

User-Tests, müssen nicht immer kostspielig und aufwändig sein. Es ist wichtiger man prüft seine Ideen bzw. Arbeit regelmässig an der Zielgruppe auch wenn man wenig Budget oder Zeit zur Verfügung hat.

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karinchristen

May 23, 2019
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Transcript

  1. TOOLBOX The User Testing Photo by John Schnobrich on Unsplash

  2. @karinchristen — required.com/karin INTERACTION DESIGNER

  3. AGENDA Today’s

  4. AGENDA WHAT - is Usability WHY - we should test

    on users WHERE - inhouse, remote or on the go HOW - tips & tricks
  5. WHAT Usability

  6. None
  7. None
  8. WHY Testing

  9. WHY TEST the concept, idea SHOW usability flaws GAIN TRUST

    as an expert
  10. WHEN?

  11. “User testing should be happening at every point in the

    process as an integral part of an iterative design process.” “ — Christopher Murphy
  12. WHERE User Testing

  13. COFFEE SHOPS Test with random people at Photo by Jason

    Briscoe on Unsplash
  14. HALLWAY Testing

  15. HOME/WORK Test in a familiar environment Photo by Headway on

    Unsplash
  16. REMOTE Testing

  17. REALITY Test with context Photo by Charles on Unsplash

  18. ON SITE Testing

  19. HOW Testing

  20. PREPARATION is key

  21. PROTOTYPE Fidelity of the

  22. Effort Prototype Fidelity QUALITATIVE RESEARCH Hallway Testing Remote User Test

    
 - moderated - unmoderated
 In-House User Test Expert Review Usability Lab A/B Testing Google Analytics QUANTITATIVE RESEARCH low fidelity high fidelity
  23. “A user interface is like a joke.
 If you have

    to explain it, it’s not that good.” “ — startupvitamins.com
  24. PLANNING 1. Recruit Participants (3-5 TU) 2. Come up with

    an hypothesis 3. Write a Test Script 4. Have a Test Report at hand 5. Organise someone to observe
  25. SETUP The

  26. IN-HOUSE

  27. Moderator Test Area Observation Area Documentation 1 Participant Observation (Client)

    Documentation 2 & Care taker
  28. REMOTE

  29. Observation & Documentation Moderation Participant Participant Screen-Share

  30. Documentation Moderation Participant- Screenshare Test Area Observation Area Observation

  31. EXAMPLES Projects

  32. FLAWS Show usability Photo by Matthew T Rader on Unsplash

  33. PROJECT EXAMPLE

  34. #1 SHOW usability flaws 1. Usability Analysis with User Testing

    2. Workshop with the Client 3. UX & UI Facelift
  35. None
  36. None
  37. EXPERT Gain trust as an Photo by Headway on Unsplash

  38. PROJECT EXAMPLE Somedia Aboshop

  39. #2 GAIN TRUST as an expert 1. Usability Analysis with

    User Testing 2. Workshop with the in-house Marketing Team 3. Concept Design Iterations 4. Informal usability walkthroughs (Concept Test)
  40. UX ANALYSIS If there is an existing product, do an

  41. None
  42. WIREFRAME The new concept as a

  43. None
  44. PROTOTYPE The new concept as a visual

  45. None
  46. None
  47. CONCEPT Validate your idea Photo by José Alejandro Cuffia on

    Unsplash
  48. #3 CONCEPT TEST validate your idea 1. Identify an Hypothesis

    2. Prototype the Concept / Idea 3. Do informal User Tests 4. Refine the Concept
  49. HYPOTHESIS

  50. “Users on mobile will use the built-in share function of

    the browser” “
  51. PROJECT EXAMPLE magazin.swisscom.ch

  52. share function on the prototype vs built-in browser share function

  53. None
  54. “It’s far better to run some usability testing using what

    you have at hand than to run no usability testing at all.” “
  55. ASSETS 1. Prototype 2. Test Script 3. Test Report 4.

    Todo List (on-site)
  56. VIDEO CALLS

  57. zoom.us

  58. SCREEN RECORDING The

  59. https://www.youtube.com/watch?v=7EaVCJENNNU

  60. “The earlier you identify problems, the less expensive they are

    to fix.” “
  61. Thank you for listening!

  62. WE ARE HIRING Are you required? youare.required.com