The User Testing Toolbox @WP Bern

User-Tests, müssen nicht immer kostspielig und aufwändig sein. Es ist wichtiger man prüft seine Ideen bzw. Arbeit regelmässig an der Zielgruppe auch wenn man wenig Budget oder Zeit zur Verfügung hat.

Transcript

1. TOOLBOX The User Testing Photo by John Schnobrich on Unsplash
2. @karinchristen — required.com/karin INTERACTION DESIGNER
3. AGENDA Today’s
4. AGENDA WHAT - is Usability WHY - we should test on users WHERE - inhouse, remote or on the go HOW - tips & tricks
5. WHAT Usability
8. WHY Testing
9. WHY TEST the concept, idea SHOW usability flaws GAIN TRUST as an expert
10. WHEN?
11. “User testing should be happening at every point in the process as an integral part of an iterative design process.” “ — Christopher Murphy
12. WHERE User Testing
13. COFFEE SHOPS Test with random people at Photo by Jason Briscoe on Unsplash
14. HALLWAY Testing
15. HOME/WORK Test in a familiar environment Photo by Headway on Unsplash
16. REMOTE Testing
17. REALITY Test with context Photo by Charles on Unsplash
18. ON SITE Testing
19. HOW Testing
20. PREPARATION is key
21. PROTOTYPE Fidelity of the
22. Effort Prototype Fidelity QUALITATIVE RESEARCH Hallway Testing Remote User Test 
 - moderated - unmoderated
 In-House User Test Expert Review Usability Lab A/B Testing Google Analytics QUANTITATIVE RESEARCH low fidelity high fidelity
23. “A user interface is like a joke.
 If you have to explain it, it’s not that good.” “ — startupvitamins.com
24. PLANNING 1. Recruit Participants (3-5 TU) 2. Come up with an hypothesis 3. Write a Test Script 4. Have a Test Report at hand 5. Organise someone to observe
25. SETUP The
26. IN-HOUSE
27. Moderator Test Area Observation Area Documentation 1 Participant Observation (Client) Documentation 2 & Care taker
28. REMOTE
29. Observation & Documentation Moderation Participant Participant Screen-Share
30. Documentation Moderation Participant- Screenshare Test Area Observation Area Observation
31. EXAMPLES Projects
32. FLAWS Show usability Photo by Matthew T Rader on Unsplash
33. PROJECT EXAMPLE
34. #1 SHOW usability flaws 1. Usability Analysis with User Testing 2. Workshop with the Client 3. UX & UI Facelift
37. EXPERT Gain trust as an Photo by Headway on Unsplash
38. PROJECT EXAMPLE Somedia Aboshop
39. #2 GAIN TRUST as an expert 1. Usability Analysis with User Testing 2. Workshop with the in-house Marketing Team 3. Concept Design Iterations 4. Informal usability walkthroughs (Concept Test)
40. UX ANALYSIS If there is an existing product, do an
42. WIREFRAME The new concept as a
44. PROTOTYPE The new concept as a visual
47. CONCEPT Validate your idea Photo by José Alejandro Cuffia on Unsplash
48. #3 CONCEPT TEST validate your idea 1. Identify an Hypothesis 2. Prototype the Concept / Idea 3. Do informal User Tests 4. Refine the Concept
49. HYPOTHESIS
50. “Users on mobile will use the built-in share function of the browser” “
51. PROJECT EXAMPLE magazin.swisscom.ch
52. share function on the prototype vs built-in browser share function
54. “It’s far better to run some usability testing using what you have at hand than to run no usability testing at all.” “
55. ASSETS 1. Prototype 2. Test Script 3. Test Report 4. Todo List (on-site)
56. VIDEO CALLS
57. zoom.us
58. SCREEN RECORDING The
59. https://www.youtube.com/watch?v=7EaVCJENNNU
60. “The earlier you identify problems, the less expensive they are to fix.” “
61. Thank you for listening!
62. WE ARE HIRING Are you required? youare.required.com