The User Testing Toolbox @WP Bern

The User Testing Toolbox @WP Bern

User-Tests, müssen nicht immer kostspielig und aufwändig sein. Es ist wichtiger man prüft seine Ideen bzw. Arbeit regelmässig an der Zielgruppe auch wenn man wenig Budget oder Zeit zur Verfügung hat.

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karinchristen

May 23, 2019
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Transcript

  1. 4.

    AGENDA WHAT - is Usability WHY - we should test

    on users WHERE - inhouse, remote or on the go HOW - tips & tricks
  2. 6.
  3. 7.
  4. 10.
  5. 11.

    “User testing should be happening at every point in the

    process as an integral part of an iterative design process.” “ — Christopher Murphy
  6. 22.

    Effort Prototype Fidelity QUALITATIVE RESEARCH Hallway Testing Remote User Test

    
 - moderated - unmoderated
 In-House User Test Expert Review Usability Lab A/B Testing Google Analytics QUANTITATIVE RESEARCH low fidelity high fidelity
  7. 23.

    “A user interface is like a joke.
 If you have

    to explain it, it’s not that good.” “ — startupvitamins.com
  8. 24.

    PLANNING 1. Recruit Participants (3-5 TU) 2. Come up with

    an hypothesis 3. Write a Test Script 4. Have a Test Report at hand 5. Organise someone to observe
  9. 25.
  10. 26.
  11. 28.
  12. 34.

    #1 SHOW usability flaws 1. Usability Analysis with User Testing

    2. Workshop with the Client 3. UX & UI Facelift
  13. 35.
  14. 36.
  15. 39.

    #2 GAIN TRUST as an expert 1. Usability Analysis with

    User Testing 2. Workshop with the in-house Marketing Team 3. Concept Design Iterations 4. Informal usability walkthroughs (Concept Test)
  16. 41.
  17. 43.
  18. 45.
  19. 46.
  20. 48.

    #3 CONCEPT TEST validate your idea 1. Identify an Hypothesis

    2. Prototype the Concept / Idea 3. Do informal User Tests 4. Refine the Concept
  21. 53.
  22. 54.

    “It’s far better to run some usability testing using what

    you have at hand than to run no usability testing at all.” “
  23. 57.