My Story of Building a Commercial WordPress Plugin

Presented at the WordPress Meetup in Rīga on August 2017.

Transcript

1. My Story of Creating & Selling a WordPress Plugin Kaspars Dambis WordPress Meetup Rīga, August 2017 $
2. Since 2007
3. 200 Blog Posts 40+ Plugins 30+ Themes
5. It took me 7 years
 to sell my first product
6. 1. Find a Pain Point
10. Pain Point Website owners are losing money because of missing contact form submissions.
11. 2. Provide a Solution
12. Solution Help businesses make more money by avoiding lost leads.
14. 3. Find a Market
17. 4. Build It
18. First commit on March 23rd
19. Submitted 2 month later
21. Rejected!
22. Approved!
23. $10
29. GPL License
30. Free Software Unlimited Use GPL License
31. $5 $5 $10
32. Support Exposure & Eyeballs Payment Processing Hosting $5 $5
33. 6 Month Later
34. – Envato Support “OK!” November 13
36. Experiment with Pricing!
37. 5. Support
38. Only 220 Support 
 Requests Since 2014 1 Support Request 
 Every 5 Days
39. 7 Support Requests 
 Every Day
40. Results
41. Total
42. AdWords ~10%
43. AdWords €190 €0
44. Competition
48. Product Name
50. Lessons Learned Pick a Large Market Sell to Businesses Build a Tool Launch Fast
51. Bonus
52. Bonus
53. Bonus We’re looking for experienced WordPress developers to join my team at XWP.
54. Kaspars Dambis kaspars@damb.is kaspars.net