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My Story of Building a Commercial WordPress Plugin

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Kaspars Kaspars
August 16, 2017
Business
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My Story of Building a Commercial WordPress Plugin

Presented at the WordPress Meetup in Rīga on August 2017.

Avatar for Kaspars

Kaspars

August 16, 2017

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Transcript

  1. My Story of Creating & Selling a WordPress Plugin Kaspars

    Dambis WordPress Meetup Rīga, August 2017 $

  2. Since 2007

  3. 200 Blog Posts 40+ Plugins 30+ Themes

  4. None

  5. It took me 7 years
 to sell my first product

  6. 1. Find a Pain Point

  7. None
  8. None
  9. None

  10. Pain Point Website owners are losing money because of missing

    contact form submissions.

  11. 2. Provide a Solution

  12. Solution Help businesses make more money by avoiding lost leads.

  13. None

  14. 3. Find a Market

  15. None
  16. None

  17. 4. Build It

  18. First commit on March 23rd

  19. Submitted 2 month later

  20. None

  21. Rejected!

  22. Approved!

  23. $10

  24. None
  25. None
  26. None
  27. None
  28. None

  29. GPL License

  30. Free Software Unlimited Use GPL License

  31. $5 $5 $10

  32. Support Exposure & Eyeballs Payment Processing Hosting $5 $5

  33. 6 Month Later

  34. – Envato Support “OK!” November 13

  35. 2014

  36. Experiment with Pricing!

  37. 5. Support

  38. Only 220 Support 
 Requests Since 2014 1 Support Request

    
 Every 5 Days

  39. 7 Support Requests 
 Every Day

  40. Results

  41. Total

  42. AdWords ~10%

  43. AdWords €190 €0

  44. Competition

  45. None
  46. None
  47. None

  48. Product Name

  49. None

  50. Lessons Learned Pick a Large Market Sell to Businesses Build

    a Tool Launch Fast

  51. Bonus

  52. Bonus

  53. Bonus We’re looking for experienced WordPress developers to join my

    team at XWP.

  54. Kaspars Dambis [email protected] kaspars.net