Keen IO's Pitch Deck

Dan Kador, co-founder of Keen IO walks through their fundraising process and the deck they used to secure 2.3 million in funding.

Transcript

1. How to Create a Round-Closing Deck 500 Startups
2. WHO I AM Daniel Kador dan@keen.io / @dkador Currently Co-founder of Keen IO Past Lead engineer / architect at salesforce.com for 5+ years Studied CS at UIUC
3. WHY I’M UP HERE Keen IO Fundraising Angel Round (2012) Seed Round (2013) Series A (2014) TechStars Cloud Demo Day Co-founder and CTO of Keen IO (TechStars Cloud 2012)
6. VCs are left-brained by default.
7. They analyze.
8. Our First Deck or An Information Rich Manifesto
9. The Product We believe that every developer can become a data scientist once the tools are good enough. Just as Twilio made every developer a master of telephony and AWS made every developer a veritable datacenter engineer, our product makes every developer into a data scientist. Keen IO makes APIs to collect, analyze, and visualize event data. We currently support iOS, Android, JavaScript, and Ruby. With Keen IO, all developers have access to rich, custom analytics without the hassle of Hadoop, map reduce, or any concerns about scaling or infrastructure. Our customers build customized analytics and data science features in days, not months.
10. The Product in Action COLLECT ANALYZE VISUALIZE var data = new Keen.Metric("purchase", { analysisType: "sum", targetProperty: "price", timeframe: "previous_7_days", groupBy: "item.name" }); data.getResponse(function(response){ alert(response.result); }); Keen.configure("projectId", "apiKey"); var item = {price: 5, item: {name: "Purple T-shirt", quantity: 2}}; Keen.addEvent("purchase", item); var data = new Keen.Metric("purchase", { analysisType: "sum", targetProperty: "price", timeframe: "previous_7_days", groupBy: "item.name" }); data.draw($("myElementId"), { title: "Total Purchases by Item: Last 7 Days" }); 360 295 238 107 TOTAL PURCHASES BY ITEM: LAST 7 DAYS Purple T-shirt Green T-Shirt Red T-Shirt Yellow T-Shirt
11. Create an Account 950+ Accounts Created Since October 2012 Discuss the Problem Design the Solution circa $164K ARR Test It circa $1M ARR Pay circa $9K ARR Pipeline More than $1.2 million in Annually Recurring Revenue Opportunity
12. Series A Raise Targeting $2.5 Million Current investors have verbally committed $700,000 to this round. We'd like to have XXXXX Ventures in our next round because of the commitment to founders, education, and community. We see Keen IO as a multi-billion dollar business and want your help in getting there. We want mentors, not just money. First Year Expenses - $850,000 in Personnel (8 team members) - $275,000 in Marketing and Outreach - $500,000 in General & Administrative At the end of those 12 months, we will know: - Cost of Customer Acquisition (to date this has all been inbound) - Customer Churn/Lifetime Value - Enterprise Pricing & Sales Conservatively (assuming no revenue), $2.5M gives us 21 months of additional runway.
14. What did we do wrong?
15. We right-brained them!
16. Here’s what we did.
17. We asserted.
18. We made the VC feel customer pain.
19. We showed customer examples.
20. We talked about the future.
21. We talked about our team.
22. We asked for help.
24. THE OPPORTUNITY We’ve spent the last year working with companies to solve their custom analytics needs. We’ve found a common problem — and we have the technology to solve it. There’s already a huge number of SaaS companies ($22B by 2015), and their customers are demanding analytics.
25. Building a customizable analytics solution is hard to begin with, but sharing analytics with your SaaS customers is really hard. There’s nothing else on the market that does this today. SaaS businesses have to build their own. THE OPPORTUNITY
26. Keen IO is the first analytics solution that is perfect for a SaaS business. Our cloud-hosted APIs make it possible for SaaS businesses to create charts and dashboards for their customers. WHAT WE DO
27. Zeumo did this in a day, by an intern, because they needed analytics right now for their customers. CASE STUDIES ZEUMO
28. Kickfolio implemented their first dashboard the night of their launch. This is their newest version of their dashboard. CASE STUDIES KICKFOLIO
29. CASE STUDIES ACTIVE PROSPECT Active Prospect built this amazing customizable dashboard for their customers in two weeks. And we saved them hundreds of thousands of dollars and over a year of development time (their words, not ours!).
30. Geez. where we you guys 5 years ago? -Joey Digital The perfect way to do data collections and analytics right in few days not weeks. Awesome capabilities and docs! -Dali Kilani "We're huge fans of Keen. Thanks for building a great product! -Peter Verrillo We started using Keen about a week ago and I'm in love with it! It's a great place to send key/value data, and the analysis API is awesome. -Robert Damphouse I just wanted to let you know I am completely in love with your product. -Romain Dardour You guys did a great job with both the server side and client side SDKs + docs! -Shlomo Zippel I loved that you walked me through how to start experimenting with the API in just a few minutes. Thank you! -Allison Urban spent the last hour hacking with @keen_io iOS client. It seems the perfect lean mobile startup tool. -Luka Bernardi As a side-effect of implementing Keen IO we have been able to debug customer issues really easily. -Howard Rauscher your timeframe API/params are awesome. -Desmond Cain AND IT’S WORKING OMG IT IS PERFECT! -Matti Paksula
31. PIPELINE
32. RYAN SPRAETZ KYLE WILD DAN KADOR THE FOUNDERS
33. We’re experts in the competitive landscape and developer ecosystems. We know how to design and scale developer platforms, both technically and in terms of adoption. Kyle worked on the Google Analytics support team, before being a three-time Employee #1 (1 exit, 1 profitable, 1 venture financed and still successful). Dan was a lead/architect on the Salesforce API, which handles over a trillion records per month. Ryan was a technical product manager of Salesforce's Force.com developer platform, where he doubled customer adoption. And, it doesn’t hurt that we’ve worked together and been best friends since we met in high school almost 14 years ago. THE FOUNDERS
34. The analytics space is huge, and our technology is flexible enough to grow into other markets. For now, we’re turning people down to remain focused. But SaaS is just the first $100M opportunity. There are other industries, other data types, and groundbreaking data features to capitalize on. FUTURE
35. That’s it.
37. One important disclaimer.
38. THANKS! QUESTIONS? Daniel Kador dan@keen.io / @dkador