No one doubts that business leadership is difficult. With the shifting landscapes of national and regional economies, fluctuating interest rates and their effects on consumer spending, supply chain issues, etc. being able to make quick decisions and shift a business’ focus are vital skills nowadays.
But how do shifting priorities affect SEOs and their ability to address elements like:
- Addressing Technical Debt
- Project Prioritization with other teams
- SEO industry updates and changes in the SERPs
- Creatively and compellingly meeting the needs of the users
- Promoting content and gaining equity
One consistent issue that in-house SEOs face, regardless of organization, is gaining the funding and priority they need in order to do their best work. From tool costs to development resources, there's always a shortage. How can we overcome these challenges? How can we avoid them to begin with?
In this session at Pubcon Pro 2023 in Austin, Texas, on Thursday, September 21, Keith Goode first addresses executives and corporate decision-makers and then SEOs, who are on the front lines of their organizations.