Early Learning Alliance External Communications Overview

Early Learning Alliance External Communications Overview

Update on planning, messaging and next steps for the Early Learning Alliance governance consortium.

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Kelli Matthews

August 08, 2014
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Transcript

  1. Warning: This update contains an extreme use of gratuitous pictures

    of my cute kids (and maybe some friends’ kids, too). External Communications Update E A R LY L E A R N I N G A L L I A N C E
  2. What we’re doing: • Planning • Visual Identity • Website

    • Media Relations • Some mix of: photography and videography • Stakeholder Communications • Collateral
  3. Where we’re starting: K E Y M E S S

    AG E S + TA L K I N G P O I N T S Values-Based Claims What do we stand for? ! + ! Proof Points Data, evidence, specific programs and initiatives ! + ! Examples Stories, Illustrations and Anecdotes
  4. How we started: B R A I N STO R

    M I N G : W H AT ’ S M O ST I M P O R TA N T TO … ? Early Learning Alliance Early Learning Agencies and Providers Other Funders Health Care Providers Parents Schools
  5. • Opportunities for kids • Respected and recognized as parents

    • Cross-sector coordination • Clarity on accountability and authority • Shared vision and alignment • Engaging parents, kids, community in a different way • Solution seekers • Goal-focused • Ability to integrate services • Knowledge and understanding of resources T H E M O S T I M P O R TA N T O F T H E M O S T I M P O R TA N T …
  6. I N I T I A L R E S

    U LT S Claim: We respect & recognize the role of parents and families in their children’s success. Proof points: Examples:
  7. I N I T I A L R E S

    U LT S Claim: We create new opportunities and leverage existing opportunities for children. Proof points: Examples:
  8. I N I T I A L R E S

    U LT S Claim: We are clear in our aim, focus on outcomes and measure our results. Proof points: Examples:
  9. I N I T I A L R E S

    U LT S Claim: We seek solutions that engage parents, kids and communities differently. Proof points: Examples:
  10. I N I T I A L R E S

    U LT S Claim: We collaborate across sectors, integrating services for all kids and especially those with highest need. Proof points: Examples:
  11. Next Steps Visual Identity Communication Planning Website and Collateral Development

  12. None