Social Media Fit: Planning & Content

Transcript

1. S O C I A L M E D I A F I T K E L L I M A T T H E W S | @ K M A T T H E W S
2. W H AT A R E Y O U M O S T E X C I T E D A B O U T ?
3. W H AT A R E Y O U R B I G G E S T B A R R I E R S T O G E T T I N G T H E R E ?
4. H O W C A N W E M A X I M I Z E T H E P O T E N T I A L A N D M I N I M I Z E T H E B A R R I E R S ?
5. P L A N .
6. W H AT D O Y O U WA N T T O A C C O M P L I S H ? W H O A R E Y O U T RY I N G T O R E A C H ? S TA R T W I T H T W O K E Y T H I N G S :
7. WHAT DO YOU HAVE TO SAY?
8. W H AT G O E S W H E R E ? F I N A L LY …
9. Platform Best Kind Of Content Q U A L I T Y V I D E O S A N D I M A G E S ( S Q U A R E - I S H ) , N E W S L I N K S ( W I T H I M A G E S ) N E W S / I N F O L I N K S , I M A G E S W I T H H O R I Z O N TA L O R I E N TAT I O N , V I D E O S , H A S H TA G S I M A G E S W / V E RT I C A L O R I E N TAT I O N , H A S H TA G S , C L E A R C A P T I O N S Q U A L I T Y I M A G E S , H A S H TA G S V I D E O S , C L E A R D E S C R I P T I O N S A N D T I T L E S
10. Repurpose Remix Extend the Story
11. Sync content automatically Copy & paste content Reinvent on each channel Sweet Spot Remix Repurpose Not audience- focused Too much time and energy
12. Take Inventory • What “assets” do you have? • What do you need?
13. Photos Quotes Music Video History News Trends Data
14. E D I T O R I A L C A L E N D A R S A V E Y O U R S A N I T Y ! B U I L D A N
15. Events Seasonal Topics/Themes Local News Global News FAQs Projects Behind the Scenes Experiences Values Quirk
17. H O W D O Y O U K N O W I F I T W O R K S ? B A S I C M E A S U R E M E N T
18. W H AT C A N Y O U K N O W ? • Interest: fans/friends/followers, clicks, visitors • Engagement: likes, comments, retweets, shares • Action: donate, enroll, attend, join, buy # 5 1 1 0 D TA
19. W H AT N E X T ? One take-away from today? One thing you can do now? One more thing you can do now? Thank you!