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WooConf 2017 How to Become Profitable

1eee2fb1314d8749e0b8a772f681dd2d?s=47 Kenn Kelly
October 20, 2017

WooConf 2017 How to Become Profitable

Business strategy for startups, web development, wordpress, woocommerce, and agencies on becoming profitable and how to create profitability in your business.

1eee2fb1314d8749e0b8a772f681dd2d?s=128

Kenn Kelly

October 20, 2017
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  1. BECOMING PROFITABLE @kennkelly @kenn_kelly neversettle.it

  2. COUNT THE COST @kennkelly @kenn_kelly neversettle.it

  3. SHIPPING @kennkelly @kenn_kelly

  4. RETURNS @kennkelly @kenn_kelly

  5. TIME @kennkelly @kenn_kelly

  6. @kennkelly @kenn_kelly

  7. Because the purpose of business is to create a customer,

    the business enterprise has two–and only two–basic functions: marketing and innovation.” ~ Peter Drucker @kennkelly @kenn_kelly
  8. Because the purpose of business is to create a customer,

    the business enterprise has two–and only two–basic functions: marketing and innovation.” ~ Peter Drucker @kennkelly @kenn_kelly
  9. @kennkelly @kenn_kelly

  10. @kennkelly @kenn_kelly

  11. WHY THIS MATTERS @kennkelly @kenn_kelly

  12. WHY THIS MATTERS ALEXA RANK Market Share % Total Revenue

    Avg $Rev/Site 1-10K 1% 34% $12,070,000 @kennkelly @kenn_kelly
  13. WHY THIS MATTERS ALEXA RANK Market Share % Total Revenue

    Avg $Rev/Site 1-10K 1% 34% $12,070,000 10K-500K 51% 63% $3,195,000 @kennkelly @kenn_kelly
  14. WHY THIS MATTERS ALEXA RANK Market Share % Total Revenue

    Avg $Rev/Site 1-10K 1% 34% $12,070,000 10K-500K 51% 63% $3,195,000 500K-1M 48% 3% $21,000 @kennkelly @kenn_kelly
  15. There are over 12 million eCommerce stores. Yet ONLY 650K

    are selling more than $1K annually! @kennkelly @kenn_kelly
  16. THE FUTURE OF RETAIL @kennkelly @kenn_kelly @kennkelly @kenn_kelly

  17. RETAIL @kennkelly @kenn_kelly

  18. RETAIL @kennkelly @kenn_kelly

  19. RETAIL @kennkelly @kenn_kelly

  20. RETAIL @kennkelly @kenn_kelly

  21. @kennkelly @kenn_kelly

  22. WHEN? @kennkelly @kenn_kelly

  23. PRE-INNOVATION @kennkelly @kenn_kelly

  24. LONG TERM THINKING @kennkelly @kenn_kelly

  25. DURING INNOVATION @kennkelly @kenn_kelly

  26. SET IT AND FORGET IT! @kennkelly @kenn_kelly

  27. The paradox of choice: TOO MANY GOOD OPTIONS? @kennkelly @kenn_kelly

  28. POST INNOVATION @kennkelly @kenn_kelly

  29. MOBILE DESIGN & DISTILLATION @kennkelly @kenn_kelly

  30. @kennkelly @kenn_kelly

  31. @kennkelly @kenn_kelly

  32. @kennkelly @kenn_kelly

  33. A/B PRICE TESTING @kennkelly @kenn_kelly

  34. A/B PRICING CRITICS @kennkelly @kenn_kelly

  35. CUSTOMER ENGAGEMENT @kennkelly @kenn_kelly

  36. ORGANIZATION @kennkelly @kenn_kelly

  37. @kennkelly @kenn_kelly

  38. @kennkelly @kenn_kelly

  39. @kennkelly @kenn_kelly

  40. PRICE A $87 PRICE B $137 @kennkelly @kenn_kelly @kennkelly @kenn_kelly

  41. PRICE A $87 VIEWS 1,726 PRICE B $137 VIEWS 1,817

    @kennkelly @kenn_kelly
  42. PRICE A $87 VIEWS 1,726 CART 107 PRICE B $137

    VIEWS 1,817 CART 73 @kennkelly @kenn_kelly
  43. PRICE A $87 VIEWS 1,726 CART 107 CHECKOUT 56 PRICE

    B $137 VIEWS 1,817 CART 73 CHECKOUT 35 @kennkelly @kenn_kelly
  44. PRICE A $87 VIEWS 1,726 CART 107 CHECKOUT 56 PURCHASE

    41 PRICE B $137 VIEWS 1,817 CART 73 CHECKOUT 35 PURCHASE 29 @kennkelly @kenn_kelly
  45. PRICE A $87 VIEWS 1,726 CART 107 CHECKOUT 56 PURCHASE

    41 REVENUE $3.6K PRICE B $137 VIEWS 1,817 CART 73 CHECKOUT 35 PURCHASE 29 REVENUE $4.1K
  46. PSYCHOLOGY OF PRICING @kennkelly @kenn_kelly

  47. REVENUE PROFIT @kennkelly @kenn_kelly

  48. PROFIT > REVENUE @kennkelly @kenn_kelly

  49. “...marketing and innovation.” @kennkelly @kenn_kelly

  50. @kennkelly @kenn_kelly neversettle.it FREE RESOURCES NEVERSETTLE.IT/RESOURCES