WordCamp Denver 2016 - eCommerce Going Into 2016

Everything You Need to Know About eCommerce Going Into 2017 - a www.NeverSettle.it presentation.

As consumer behavior changes so does eCommerce whether you’re a store owner or developer this talk will be packed with value for you. We’ll be looking at common misconceptions and pitfalls eCommerce as well as new things coming down the pipeline.

Whether you develop or run a digital or physical eCommerce business and are doing memberships, subscriptions or simple products this talk will cover it all. Get prepared for the holiday season and 2017 with the latest to make the most of your WordPress eCommerce site.

Transcript

1. eCommerce
   GOING INTO 2017
   @kennkelly @kenn_kelly neversettle.it
   

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2. WHY THIS MATTERS
   ALEXA RANK % of Total eCommerce Market % of Total Revenue
   TOP 1-10K 1% 34%
   MID 10K-500K 51% 63%
   BOTTOM 500K-1M 48% 3%
   

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3. There are 12m+ eCommerce
   stores selling products around
   the world today. Yet, ONLY
   650,000 stores, are selling more
   than $1,000 US annually.
   

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4. UNDERSTAND
   THE FULL SCOPE
   Our journey of a site’s unknown
   expectations
   

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5. ● Digital or physical
   ● Memberships & subscriptions
   ● Simple vs variable
   ● Custom checkout
   ● Backend processing experience
   ● Fulfilment & shipping
   ● Discounts & giveaways
   ● Reporting & analytics
   ● Return process
   *
   

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6. TIME
   RESULTS
   Point of Action
   ASSUMPTION
   REALITY
   

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7. TIME
   RESULTS
   Point of Action
   ASSUMPTION
   REALITY
   

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8. TEST
   NO FRAMEWORK ISN’T AN OPTION
   DOESN’T HAVE TO BE PERFECT
   DOES NEED TO BE STANDARDIZED & CONSISTENT
   BOTH FUNCTIONAL TESTING & ROI TESTING
   FRAMEWORK
   

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9. June
   Customers
   July
   Customers
   August
   Customers
   Google 50 30 70
   Facebook 10 60 30
   Magazine 5 0 2
   Radio 3 0 8
   Referral 12 5 10
   Other 20 5 20
   TOTAL 100 100 140
   OTHER METRICS
   Gross Profit
   Sales by Product
   Sales by Day
   Sales by Rep
   Margin
   Average Sale
   Profit/Customer
   Total Sales $250K $300K $325K
   

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10. STRATEGIES TO
    KEEP 2017 IN
    FRONT OF YOU
    

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11. WEB DESIGN
    IS MOBILE
    DESIGN
    N
    o
    longer
    an
    option
    

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12. PAYMENT
    GATEWAYS
    & MOBILE
    WALLETS
    

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13. SHIPPING &
    FULFILLMENT
    

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14. AUTOMATING
    RETURNS
    

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15. CUSTOMER
    ENGAGEMENT
    

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16. ● Loyalty Programs
    ● Engaging on social
    ● Making it right
    ● Real time customer service
    ● Removing the hoops
    *
    

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17. MARKETING &
    SALES
    

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18. MARKETING
    UNIQUE EXPERIENCE FOR YOUR CUSTOMER
    MOST POWERFUL THING YOU CAN DO
    DON'T OVER MARKET
    AUTOMATION
    

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19. EXPERIMENT
    TEST & OPTIMIZE
    

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20. FREE RESOURCES
    WWW.NEVERSETTLE.IT/RESOURCES
    Mention @neversettleit on Facebook or Twitter and
    we’ll send you the eBook Free
    

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21. QUESTIONS?
    ?
    

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22. THANKS!
    Questions - connect with me below
    @kennkelly @kenn_kelly neversettle.it
    www.soapthatsaves.org
    

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