WordCamp Denver 2016 - eCommerce Going Into 2016

Everything You Need to Know About eCommerce Going Into 2017 - a www.NeverSettle.it presentation.

As consumer behavior changes so does eCommerce whether you’re a store owner or developer this talk will be packed with value for you. We’ll be looking at common misconceptions and pitfalls eCommerce as well as new things coming down the pipeline.

Whether you develop or run a digital or physical eCommerce business and are doing memberships, subscriptions or simple products this talk will cover it all. Get prepared for the holiday season and 2017 with the latest to make the most of your WordPress eCommerce site.

Transcript

1. eCommerce GOING INTO 2017 @kennkelly @kenn_kelly neversettle.it
2. WHY THIS MATTERS ALEXA RANK % of Total eCommerce Market % of Total Revenue TOP 1-10K 1% 34% MID 10K-500K 51% 63% BOTTOM 500K-1M 48% 3%
3. There are 12m+ eCommerce stores selling products around the world today. Yet, ONLY 650,000 stores, are selling more than $1,000 US annually.
4. UNDERSTAND THE FULL SCOPE Our journey of a site’s unknown expectations
5. • Digital or physical • Memberships & subscriptions • Simple vs variable • Custom checkout • Backend processing experience • Fulfilment & shipping • Discounts & giveaways • Reporting & analytics • Return process *
6. TIME RESULTS Point of Action ASSUMPTION REALITY
7. TIME RESULTS Point of Action ASSUMPTION REALITY
8. TEST NO FRAMEWORK ISN’T AN OPTION DOESN’T HAVE TO BE PERFECT DOES NEED TO BE STANDARDIZED & CONSISTENT BOTH FUNCTIONAL TESTING & ROI TESTING FRAMEWORK
9. June Customers July Customers August Customers Google 50 30 70 Facebook 10 60 30 Magazine 5 0 2 Radio 3 0 8 Referral 12 5 10 Other 20 5 20 TOTAL 100 100 140 OTHER METRICS Gross Profit Sales by Product Sales by Day Sales by Rep Margin Average Sale Profit/Customer Total Sales $250K $300K $325K
10. STRATEGIES TO KEEP 2017 IN FRONT OF YOU
11. WEB DESIGN IS MOBILE DESIGN N o longer an option
12. PAYMENT GATEWAYS & MOBILE WALLETS
13. SHIPPING & FULFILLMENT
14. AUTOMATING RETURNS
15. CUSTOMER ENGAGEMENT
16. • Loyalty Programs • Engaging on social • Making it right • Real time customer service • Removing the hoops *
17. MARKETING & SALES
18. MARKETING UNIQUE EXPERIENCE FOR YOUR CUSTOMER MOST POWERFUL THING YOU CAN DO DON'T OVER MARKET AUTOMATION
19. EXPERIMENT TEST & OPTIMIZE
20. FREE RESOURCES WWW.NEVERSETTLE.IT/RESOURCES Mention @neversettleit on Facebook or Twitter and we’ll send you the eBook Free
21. QUESTIONS? ?
22. THANKS! Questions - connect with me below @kennkelly @kenn_kelly neversettle.it www.soapthatsaves.org