Design for Behavior and Impact

Transcript

1. Cookpad Tech Kitchen #17 2018.08.22 Design for Behavior & Impact

   ౻Ҫ
   ݠ࢜࿕

2. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

   ౻Ҫݠ࢜࿕ @kenshir0f ΫοΫύουגࣜձࣾ ,PNFSDPࣄۀ෦
   σβΠφʔ 
   ೥৽ଔೖࣾ
   ࣾձਓ೥໨ 
   ,PNFSDPͷσβΠϯશମΛ୲౰ 
   ࠷ۙ͸ͣͬͱ3FBDUॻ͍ͯ·͢ ࣗݾ঺հ

3. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

4. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

   ๻͔Β͸ʮσβΠϯͱߦಈʯʹֶ͍ͭͯΜͩ͜ͱΛ͓࿩͠͠·͢

5. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

   GRID Impact www.gridimpact.org @grid_impact CIID Summer School UN City, 2018

6. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

   "MFYBOESB
   'JPSJMMP "EBN
   -JUUMF ϫʔΫγϣοϓͷߨࢣ

7. Design for Behavior

8. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

   Έͳ͞Μͷ೔ৗͷதͰม͑Α͏ͱ͍ͯ͠Δߦಈ͸ʁ ՝୊ 8IBU
   CFIBWJPS
   EP
   ZPV
   USZ
   UP
   DIBOHF
   JO
   ZPVS
   MJGF

9. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

   ͦͷߦಈΛม͑ΒΕͳ͍ݪҼ͸ԿͰ͔͢ʁ ՝୊ 8IBU
   BSF
   UIF
   CBSSJFST
   UP
   DIBOHJOH
   UIBU
   CFIBWJPS

10. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ߦಈΛม͑Δʹ͸ʁ ਓͷҙࣝΛม͑ΔͷͰ͸ͳ͘ɺ؀ڥΛม͑Δ͜ͱ

11. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ͳͥਓͰ͸ͳ͘؀ڥΛม͑Δʁ ਓΛม͑Δ͜ͱ͸ͱͯ΋೉͍͠ɻ

12. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    1.
     ໌೔͸ૣى͖ͯ͠LN૸Δͧʂʂ ".
     ຾͍ʜ΋͏ͪΐͬͱ͚ͩ෍ஂʹʜ Α͋͘Δγʔϯ

13. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    1.
     ໌೔ͦ͜ૣى͖ͯ͠૸Δʂʂ ".
     ;[[ ໌೔ؤுΖ͏ʜ ͦͯ࣍͠ͷ೔

14. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    1.
     ".
     ͦͯ࣍͠ͷ೔ ಉҰਓ෺ ໌೔ͦ͜ૣى͖ͯ͠૸Δʂʂ ;[[ ໌೔ؤுΖ͏ʜ

15. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    1.
     ".
     ͦͯ࣍͠ͷ೔ ಉҰਓ෺ ໌೔ͦ͜ૣى͖ͯ͠૸Δʂʂ ;[[ ໌೔ؤுΖ͏ʜ ҙ͕ࣝҧ͏

16. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ਓ͸ঢ়گʹΑͬͯҙ͕ࣝมΘΔ ɾલ೔ͷ໷࣌ͱ౰೔ͷே࣌Ͱ͸·ΔͰผਓ ɾԿ౓΋ࣦഊ͍ͯ͠Δ͜ͱΛ஌͍ͬͯΔ͕ɺߦಈͰ͖͍ͯͳ͍ ɾਓΛม͑Δ͜ͱ͸ඇৗʹ೉͍͠ ɾਓͷҙࣝ͸ҰఆͰ͸ͳ͍

17. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ߦಈΛม͑Δʹ͸ʁ ਓͷҙࣝΛม͑ΔͷͰ͸ͳ͘ɺ؀ڥΛม͑Δ͜ͱ

18. ਓͷߦಈΛม͑Δʹ͸؀ڥΛม͑Δ

19. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ߦಈΛม͑Δʹ͸ʁ ਓͷҙࣝΛม͑ΔͷͰ͸ͳ͘ɺ؀ڥΛม͑Δ͜ͱ

20. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘؀ڥΛม͑Δ͜ͱ ߦಈΛม͑Δʹ͸ʁ

21. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ϢʔβʔΛߜΔ λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘؀ڥΛม͑Δ͜ͱ ߦಈΛม͑Δʹ͸ʁ

22. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ϢʔβʔΛߜΔ λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘؀ڥΛม͑Δ͜ͱ ߦಈΛม͑Δʹ͸ʁ ߦಈΛߜΔ

23. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ϢʔβʔΛߜΔ λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘؀ڥΛม͑Δ͜ͱ ߦಈΛม͑Δʹ͸ʁ ߦಈΛߜΔ Ͳ͏΍Δͷ͔ʁ

24. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ؀ڥΛม͑Δεςοϓ 
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ 
    λʔήοτϢʔβʔͷߦಈΛ஌Δ 
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ

25. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ 
    λʔήοτϢʔβʔͷߦಈΛ஌Δ 
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ܁Γฦ͢ ؀ڥΛม͑Δεςοϓ

26. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ 
    λʔήοτϢʔβʔͷߦಈΛ஌Δ 
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ܁Γฦ͢ ͦ΋ͦ΋ͳͥͦͷߦಈΛͨ͠ͷ͔ʁ ؀ڥΛม͑Δεςοϓ

27. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ 
    λʔήοτϢʔβʔͷߦಈΛ஌Δ 
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ܁Γฦ͢ ͦ΋ͦ΋ͳͥͦͷߦಈΛͨ͠ͷ͔ʁ ߦಈՊֶ͕ڧ͍ຯํʹͳΔ ؀ڥΛม͑Δεςοϓ

28. ߦಈՊֶͱ͸

29. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ߦಈՊֶͱ͸ ͳͥਓ͕ͦͷҙࢥܾఆΛͨ͠ͷ͔ɺ
    ͳͥਓ͕ͦͷߦಈΛͱͬͨͷ͔ɺ
    ਓͱߦಈʹ͍ͭͯͷཧղΛਂΊΔ͜ͱʹ໾ཱͭ஌ࣝ

30. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ߦಈՊֶΛ஌Δ͜ͱͷϝϦοτ ɾϢʔβʔͷҙࢥܾఆͱߦಈʹେ͖ͳӨڹΛ༩͑Δ
    ɹখ͞ͳཁҼΛݟ͚ͭΔ͜ͱʹ໾ཱͭ ɾϢʔβʔͷόΠΞεΛऔΓআ͘ɺ·ͨ͸όΠΞε෇͚ͨΓ͢Δ͜ͱͰ
    ɹҙࢥܾఆΛ༠ಋͰ͖Δ ɾϢʔβʔͷߦಈʹؔ͢ΔԾઆΛཱͯɺ
    ɹͦͷԾઆΛݕূ͢ΔͨΊͷཁૉͱͯ͠໾ཱͭ

31. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ߦಈՊֶΛ஌Δ͜ͱͷϝϦοτ όΠΞεʁʁʁ ɾϢʔβʔͷҙࢥܾఆͱߦಈʹେ͖ͳӨڹΛ༩͑Δ
    ɹখ͞ͳཁҼΛݟ͚ͭΔ͜ͱʹ໾ཱͭ ɾϢʔβʔͷόΠΞεΛऔΓআ͘ɺ·ͨ͸όΠΞε෇͚ͨΓ͢Δ͜ͱͰ
    ɹҙࢥܾఆΛ༠ಋͰ͖Δ ɾϢʔβʔͷߦಈʹؔ͢ΔԾઆΛཱͯɺ
    ɹͦͷԾઆΛݕূ͢ΔͨΊͷཁૉͱͯ͠໾ཱͭ

32. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    όΠΞε #JBT ͱ͸ ɾજࡏతʹਓ͸όΠΞεΛ͍࣋ͬͯΔ ɾਓ͕ීวతʹऔΔߦಈͷ܏޲ ɾ͢΂ͯͷਓʹ౰ͯ͸·ΔΘ͚Ͱ͸ͳ͍ ɾਓ͕ͳͥͦͷߦಈΛͨ͠ͷ͔ͷཧղʹ໾ཱͭ

33. όΠΞεͷྫ

34. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    όΠΞεͷͭͷΧςΰϦ ɾ%FDJTJPO
    .BLJOH
    #JBT ɾ5JNF
    *ODPOTJTUFODZ
    #JBT ɾ1SPCBCJMJUZ
    BOE
    #FMJFG
    #JBT ɾ4PDJBM
    #JBT

35. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    %FDJTJPO
    .BLJOH
    #JBT
    
    ҙࢥܾఆόΠΞε
     ɾ)BTTMF
    'BDUPST ɾ$IBOOFM
    'BDUPST ɾ.FOUBM
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    #JBT ɾ'SBNJOH ϑϨʔϛϯάޮՌ ແࢷ๱ڇೕ ࢷ๱ڇೕ

36. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    5JNF
    *ODPOTJTUFODZ
    #JBTFT
    
    ࣌ؒෆ੔߹ੑόΠΞε
     ɾ)ZQFSCPMJD
    %JTDPVOUJOH ɾ1MBOOJOH
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    #JBT ԕ͍ະདྷͱ͍ۙະདྷ ԕ͍কདྷͳΒ଴ͯΔ͕ɺ͍ۙকདྷͳΒ͹଴ͯͳ͍ ɾࠓ೔ສԁ΋Β͏͔ɺ໌೔ສԁ΋Β͏ʁ ɾ೔ޙສԁ΋Β͏͔ɺ೔ޙສԁ΋Β͏ʁ

37. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    1SPCBCJMJUZ
    BOE
    #FMJFG
    #JBTFT
    
    ֬཰ͱ৴͡ࠐΈͷόΠΞε
     ɾ"WBJMBCJMJUZ
    #JBT ɾ1SJNJOH ɾ3FDFODZ
    #JBT ɾ-PTT
    "WFSTJPO ɾ0TUSJDI
    &GGFDU ɾ"ODIPSJOH ΞϯΧϦϯάޮՌ ԁ ԁ ࠷ॳʹண໨ͨ͠৘ใʹӨڹ͞Ε΍͍͢

38. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    4PDJBM
    #JBTFT
    
    ࣾձόΠΞε
     ɾ4PDJBM
    /PSNT ɾ4UBUVT
    2VP
    #JBT ɾ4PDJBM
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    &GGFDU ݱঢ়ҡ࣋όΠΞε ະ஌ͳ΋ͷΑΓ΋ݱঢ়ҡ࣋Λબͼ͕ͪ

39. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    όΠΞεΛ஌Δͱਓͷߦಈ͕ཧղ͠΍͘͢ͳΔ

40. Behavioral Design Process

41. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ 
    λʔήοτϢʔβʔͷߦಈΛ஌Δ 
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ܁Γฦ͢ ؀ڥΛม͑Δεςοϓ

42. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ 
    λʔήοτϢʔβʔͷߦಈΛ஌Δ 
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ؀ڥΛม͑Δεςοϓ 
    %FGJOF 
    %JBHOPTF 
    %FTJHO 
    &YQFSJNFOU ߦಈσβΠϯϑϨʔϜϫʔΫ

43. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ߦಈσβΠϯϑϨʔϜϫʔΫ 
    %FGJOF
    ՝୊Λఆٛ͢Δ 
    %JBHOPTF
    ਍அ͢Δ 
    %FTJHO
    ϓϩτλΠϓΛ࡞Δ 
    &YQFSJNFOU
    ݕূ͢Δ

44. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ਓʑ͸පӃʹߦ͔ͳ͍ ՝୊
    
    %FGJOF
    ՝୊Λఆٛ͢Δ

45. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ਓʑ͸පӃʹߦ͔ͳ͍ ՝୊
    Ͳͷਓʑʁ ߦ͘ඞཁ͸ͳͥʁ 
    %FGJOF
    ՝୊Λఆٛ͢Δ

46. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ੒ਓͨ͠ਓʑ͸ຖ೥ͷఆظݕ਍ͰපӃʹߦ͔ͳ͍ ՝୊
    ద੾ͳϫʔυͰ՝୊Λఆٛ͢Δ 
    %FGJOF
    ՝୊Λద੾ʹఆٛ͢Δ

47. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    
    %JBHOPTF
    ਍அ͢Δ ɾώΞϦϯά΍؍࡯Λ͢Δ ɾϖϧιφΛ࡞Δ ɾδϟʔχʔϚοϓΛ࡞Δ

48. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    
    %FTJHO
    ϓϩτλΠϓΛ࡞Δ ϢʔβʔͷߦಈͰ΋ͬͱ΋
    োนͱͳΔ෦෼Λղܾ͢Δ
    σβΠϯΛ࡞Δ

49. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    
    &YQFSJNFOU
    ݕূ͢Δ ϢʔβʔͷߦಈͷมԽΛ
    ؍࡯ɺ෼ੳ͢Δ

50. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ 
    λʔήοτϢʔβʔͷߦಈΛ஌Δ 
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ؀ڥΛม͑Δεςοϓ 
    %FGJOF 
    %JBHOPTF 
    %FTJHO 
    &YQFSJNFOU ߦಈσβΠϯϑϨʔϜϫʔΫ

51. ·ͱΊ ɾߦಈΛม͑Δʹ͸ਓͰ͸ͳ͘؀ڥΛม͑Δ ɾόΠΞεΛ஌Δͱਓͷߦಈ΁ͷཧղ͕ਂ·Δ ɾ%FGJOF
    
    %JBHOPTF
    
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    &YQFSJNFOU