Design for Behavior and Impact

6d74b5edd1571a5cf7ecfec9c694f26b?s=47 kenshir0f
August 22, 2018

Design for Behavior and Impact

2018/08/22で発表したTech Kitchen #17 の登壇資料です。
CIID Summer School 2018で学んだデザインと行動についての話をしました。

6d74b5edd1571a5cf7ecfec9c694f26b?s=128

kenshir0f

August 22, 2018
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  1. Cookpad Tech Kitchen #17 2018.08.22 Design for Behavior & Impact

    ౻Ҫݠ࢜࿕
  2. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ౻Ҫݠ࢜࿕ @kenshir0f ΫοΫύουגࣜձࣾ ,PNFSDPࣄۀ෦σβΠφʔ ೥৽ଔೖࣾࣾձਓ೥໨ ,PNFSDPͷσβΠϯશମΛ୲౰ ࠷ۙ͸ͣͬͱ3FBDUॻ͍ͯ·͢ ࣗݾ঺հ
  3. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

  4. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ๻͔Β͸ʮσβΠϯͱߦಈʯʹֶ͍ͭͯΜͩ͜ͱΛ͓࿩͠͠·͢
  5. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    GRID Impact www.gridimpact.org @grid_impact CIID Summer School UN City, 2018
  6. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    "MFYBOESB'JPSJMMP "EBN-JUUMF ϫʔΫγϣοϓͷߨࢣ
  7. Design for Behavior

  8. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    Έͳ͞Μͷ೔ৗͷதͰม͑Α͏ͱ͍ͯ͠Δߦಈ͸ʁ ՝୊ 8IBUCFIBWJPSEPZPVUSZUPDIBOHFJOZPVSMJGF
  9. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ͦͷߦಈΛม͑ΒΕͳ͍ݪҼ͸ԿͰ͔͢ʁ ՝୊ 8IBUBSFUIFCBSSJFSTUPDIBOHJOHUIBUCFIBWJPS
  10. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ߦಈΛม͑Δʹ͸ʁ ਓͷҙࣝΛม͑ΔͷͰ͸ͳ͘ɺ؀ڥΛม͑Δ͜ͱ
  11. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ͳͥਓͰ͸ͳ͘؀ڥΛม͑Δʁ ਓΛม͑Δ͜ͱ͸ͱͯ΋೉͍͠ɻ
  12. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    1. ໌೔͸ૣى͖ͯ͠LN૸Δͧʂʂ ". ຾͍ʜ΋͏ͪΐͬͱ͚ͩ෍ஂʹʜ Α͋͘Δγʔϯ
  13. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    1. ໌೔ͦ͜ૣى͖ͯ͠૸Δʂʂ ". ;[[ ໌೔ؤுΖ͏ʜ ͦͯ࣍͠ͷ೔
  14. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    1. ". ͦͯ࣍͠ͷ೔ ಉҰਓ෺ ໌೔ͦ͜ૣى͖ͯ͠૸Δʂʂ ;[[ ໌೔ؤுΖ͏ʜ
  15. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    1. ". ͦͯ࣍͠ͷ೔ ಉҰਓ෺ ໌೔ͦ͜ૣى͖ͯ͠૸Δʂʂ ;[[ ໌೔ؤுΖ͏ʜ ҙ͕ࣝҧ͏
  16. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ਓ͸ঢ়گʹΑͬͯҙ͕ࣝมΘΔ ɾલ೔ͷ໷࣌ͱ౰೔ͷே࣌Ͱ͸·ΔͰผਓ ɾԿ౓΋ࣦഊ͍ͯ͠Δ͜ͱΛ஌͍ͬͯΔ͕ɺߦಈͰ͖͍ͯͳ͍ ɾਓΛม͑Δ͜ͱ͸ඇৗʹ೉͍͠ ɾਓͷҙࣝ͸ҰఆͰ͸ͳ͍
  17. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ߦಈΛม͑Δʹ͸ʁ ਓͷҙࣝΛม͑ΔͷͰ͸ͳ͘ɺ؀ڥΛม͑Δ͜ͱ
  18. ਓͷߦಈΛม͑Δʹ͸؀ڥΛม͑Δ

  19. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ߦಈΛม͑Δʹ͸ʁ ਓͷҙࣝΛม͑ΔͷͰ͸ͳ͘ɺ؀ڥΛม͑Δ͜ͱ
  20. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘؀ڥΛม͑Δ͜ͱ ߦಈΛม͑Δʹ͸ʁ
  21. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ϢʔβʔΛߜΔ λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘؀ڥΛม͑Δ͜ͱ ߦಈΛม͑Δʹ͸ʁ
  22. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ϢʔβʔΛߜΔ λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘؀ڥΛม͑Δ͜ͱ ߦಈΛม͑Δʹ͸ʁ ߦಈΛߜΔ
  23. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ϢʔβʔΛߜΔ λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘؀ڥΛม͑Δ͜ͱ ߦಈΛม͑Δʹ͸ʁ ߦಈΛߜΔ Ͳ͏΍Δͷ͔ʁ
  24. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ؀ڥΛม͑Δεςοϓ ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ λʔήοτϢʔβʔͷߦಈΛ஌Δ ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ
  25. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ λʔήοτϢʔβʔͷߦಈΛ஌Δ ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ܁Γฦ͢ ؀ڥΛม͑Δεςοϓ
  26. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ λʔήοτϢʔβʔͷߦಈΛ஌Δ ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ܁Γฦ͢ ͦ΋ͦ΋ͳͥͦͷߦಈΛͨ͠ͷ͔ʁ ؀ڥΛม͑Δεςοϓ
  27. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ λʔήοτϢʔβʔͷߦಈΛ஌Δ ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ܁Γฦ͢ ͦ΋ͦ΋ͳͥͦͷߦಈΛͨ͠ͷ͔ʁ ߦಈՊֶ͕ڧ͍ຯํʹͳΔ ؀ڥΛม͑Δεςοϓ
  28. ߦಈՊֶͱ͸

  29. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ߦಈՊֶͱ͸ ͳͥਓ͕ͦͷҙࢥܾఆΛͨ͠ͷ͔ɺ ͳͥਓ͕ͦͷߦಈΛͱͬͨͷ͔ɺ ਓͱߦಈʹ͍ͭͯͷཧղΛਂΊΔ͜ͱʹ໾ཱͭ஌ࣝ
  30. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ߦಈՊֶΛ஌Δ͜ͱͷϝϦοτ ɾϢʔβʔͷҙࢥܾఆͱߦಈʹେ͖ͳӨڹΛ༩͑Δ ɹখ͞ͳཁҼΛݟ͚ͭΔ͜ͱʹ໾ཱͭ ɾϢʔβʔͷόΠΞεΛऔΓআ͘ɺ·ͨ͸όΠΞε෇͚ͨΓ͢Δ͜ͱͰ ɹҙࢥܾఆΛ༠ಋͰ͖Δ ɾϢʔβʔͷߦಈʹؔ͢ΔԾઆΛཱͯɺ ɹͦͷԾઆΛݕূ͢ΔͨΊͷཁૉͱͯ͠໾ཱͭ
  31. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ߦಈՊֶΛ஌Δ͜ͱͷϝϦοτ όΠΞεʁʁʁ ɾϢʔβʔͷҙࢥܾఆͱߦಈʹେ͖ͳӨڹΛ༩͑Δ ɹখ͞ͳཁҼΛݟ͚ͭΔ͜ͱʹ໾ཱͭ ɾϢʔβʔͷόΠΞεΛऔΓআ͘ɺ·ͨ͸όΠΞε෇͚ͨΓ͢Δ͜ͱͰ ɹҙࢥܾఆΛ༠ಋͰ͖Δ ɾϢʔβʔͷߦಈʹؔ͢ΔԾઆΛཱͯɺ ɹͦͷԾઆΛݕূ͢ΔͨΊͷཁૉͱͯ͠໾ཱͭ
  32. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    όΠΞε #JBT ͱ͸ ɾજࡏతʹਓ͸όΠΞεΛ͍࣋ͬͯΔ ɾਓ͕ීวతʹऔΔߦಈͷ܏޲ ɾ͢΂ͯͷਓʹ౰ͯ͸·ΔΘ͚Ͱ͸ͳ͍ ɾਓ͕ͳͥͦͷߦಈΛͨ͠ͷ͔ͷཧղʹ໾ཱͭ
  33. όΠΞεͷྫ

  34. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    όΠΞεͷͭͷΧςΰϦ ɾ%FDJTJPO.BLJOH#JBT ɾ5JNF*ODPOTJTUFODZ#JBT ɾ1SPCBCJMJUZBOE#FMJFG#JBT ɾ4PDJBM#JBT
  35. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    %FDJTJPO.BLJOH#JBTҙࢥܾఆόΠΞε ɾ)BTTMF'BDUPST ɾ$IBOOFM'BDUPST ɾ.FOUBM"DDPVOUJOH ɾ-PTT"WFSTJPO ɾ$POGJSNBUJPO#JBT ɾ'SBNJOH ϑϨʔϛϯάޮՌ ແࢷ๱ڇೕ ࢷ๱ڇೕ
  36. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    5JNF*ODPOTJTUFODZ#JBTFT࣌ؒෆ੔߹ੑόΠΞε ɾ)ZQFSCPMJD%JTDPVOUJOH ɾ1MBOOJOH'BMMBDZ ɾ*OUFOUJPO"DUJPO(BQ ɾ-JNJUFE"UUFOUJPO ɾ1SFTFOU#JBT ԕ͍ະདྷͱ͍ۙະདྷ ԕ͍কདྷͳΒ଴ͯΔ͕ɺ͍ۙকདྷͳΒ͹଴ͯͳ͍ ɾࠓ೔ສԁ΋Β͏͔ɺ໌೔ສԁ΋Β͏ʁ ɾ೔ޙສԁ΋Β͏͔ɺ೔ޙສԁ΋Β͏ʁ
  37. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    1SPCBCJMJUZBOE#FMJFG#JBTFT֬཰ͱ৴͡ࠐΈͷόΠΞε ɾ"WBJMBCJMJUZ#JBT ɾ1SJNJOH ɾ3FDFODZ#JBT ɾ-PTT"WFSTJPO ɾ0TUSJDI&GGFDU ɾ"ODIPSJOH ΞϯΧϦϯάޮՌ ԁ ԁ ࠷ॳʹண໨ͨ͠৘ใʹӨڹ͞Ε΍͍͢
  38. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    4PDJBM#JBTFTࣾձόΠΞε ɾ4PDJBM/PSNT ɾ4UBUVT2VP#JBT ɾ4PDJBM1SPPG ɾ3FDJQSPDJUZ ɾ)BMP&GGFDU ݱঢ়ҡ࣋όΠΞε ະ஌ͳ΋ͷΑΓ΋ݱঢ়ҡ࣋Λબͼ͕ͪ
  39. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    όΠΞεΛ஌Δͱਓͷߦಈ͕ཧղ͠΍͘͢ͳΔ
  40. Behavioral Design Process

  41. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ λʔήοτϢʔβʔͷߦಈΛ஌Δ ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ܁Γฦ͢ ؀ڥΛม͑Δεςοϓ
  42. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ λʔήοτϢʔβʔͷߦಈΛ஌Δ ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ؀ڥΛม͑Δεςοϓ %FGJOF %JBHOPTF %FTJHO &YQFSJNFOU ߦಈσβΠϯϑϨʔϜϫʔΫ
  43. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ߦಈσβΠϯϑϨʔϜϫʔΫ %FGJOF՝୊Λఆٛ͢Δ %JBHOPTF਍அ͢Δ %FTJHOϓϩτλΠϓΛ࡞Δ &YQFSJNFOUݕূ͢Δ
  44. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ਓʑ͸පӃʹߦ͔ͳ͍ ՝୊ %FGJOF՝୊Λఆٛ͢Δ
  45. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ਓʑ͸පӃʹߦ͔ͳ͍ ՝୊ Ͳͷਓʑʁ ߦ͘ඞཁ͸ͳͥʁ %FGJOF՝୊Λఆٛ͢Δ
  46. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ੒ਓͨ͠ਓʑ͸ຖ೥ͷఆظݕ਍ͰපӃʹߦ͔ͳ͍ ՝୊ ద੾ͳϫʔυͰ՝୊Λఆٛ͢Δ %FGJOF՝୊Λద੾ʹఆٛ͢Δ
  47. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    %JBHOPTF਍அ͢Δ ɾώΞϦϯά΍؍࡯Λ͢Δ ɾϖϧιφΛ࡞Δ ɾδϟʔχʔϚοϓΛ࡞Δ
  48. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    %FTJHOϓϩτλΠϓΛ࡞Δ ϢʔβʔͷߦಈͰ΋ͬͱ΋ োนͱͳΔ෦෼Λղܾ͢Δ σβΠϯΛ࡞Δ
  49. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    &YQFSJNFOUݕূ͢Δ ϢʔβʔͷߦಈͷมԽΛ ؍࡯ɺ෼ੳ͢Δ
  50. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð

    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ λʔήοτϢʔβʔͷߦಈΛ஌Δ ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ؀ڥΛม͑Δεςοϓ %FGJOF %JBHOPTF %FTJHO &YQFSJNFOU ߦಈσβΠϯϑϨʔϜϫʔΫ
  51. ·ͱΊ ɾߦಈΛม͑Δʹ͸ਓͰ͸ͳ͘؀ڥΛม͑Δ ɾόΠΞεΛ஌Δͱਓͷߦಈ΁ͷཧղ͕ਂ·Δ ɾ%FGJOF%JBHOPTF%FTJHO&YQFSJNFOU