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Design for Behavior and Impact

kenshir0f
August 22, 2018

Design for Behavior and Impact

2018/08/22で発表したTech Kitchen #17 の登壇資料です。
CIID Summer School 2018で学んだデザインと行動についての話をしました。

kenshir0f

August 22, 2018
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  1. Cookpad Tech Kitchen #17 2018.08.22
    Design for Behavior & Impact
    ౻Ҫݠ࢜࿕

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  2. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ౻Ҫݠ࢜࿕ @kenshir0f
    ΫοΫύουגࣜձࣾ
    ,PNFSDPࣄۀ෦σβΠφʔ
    ೥৽ଔೖࣾࣾձਓ೥໨
    ,PNFSDPͷσβΠϯશମΛ୲౰
    ࠷ۙ͸ͣͬͱ3FBDUॻ͍ͯ·͢
    ࣗݾ঺հ

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  3. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð

    View full-size slide

  4. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ๻͔Β͸ʮσβΠϯͱߦಈʯʹֶ͍ͭͯΜͩ͜ͱΛ͓࿩͠͠·͢

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  5. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    GRID Impact
    www.gridimpact.org
    @grid_impact
    CIID Summer School
    UN City, 2018

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  6. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    "MFYBOESB'JPSJMMP "EBN-JUUMF
    ϫʔΫγϣοϓͷߨࢣ

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  7. Design for Behavior

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  8. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    Έͳ͞Μͷ೔ৗͷதͰม͑Α͏ͱ͍ͯ͠Δߦಈ͸ʁ
    ՝୊
    8IBUCFIBWJPSEPZPVUSZUPDIBOHFJOZPVSMJGF

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  9. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ͦͷߦಈΛม͑ΒΕͳ͍ݪҼ͸ԿͰ͔͢ʁ
    ՝୊
    8IBUBSFUIFCBSSJFSTUPDIBOHJOHUIBUCFIBWJPS

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  10. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ߦಈΛม͑Δʹ͸ʁ
    ਓͷҙࣝΛม͑ΔͷͰ͸ͳ͘ɺ؀ڥΛม͑Δ͜ͱ

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  11. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ͳͥਓͰ͸ͳ͘؀ڥΛม͑Δʁ
    ਓΛม͑Δ͜ͱ͸ͱͯ΋೉͍͠ɻ

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  12. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    1.
    ໌೔͸ૣى͖ͯ͠LN૸Δͧʂʂ
    ".
    ຾͍ʜ΋͏ͪΐͬͱ͚ͩ෍ஂʹʜ
    Α͋͘Δγʔϯ

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  13. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    1.
    ໌೔ͦ͜ૣى͖ͯ͠૸Δʂʂ
    ".
    ;[[ ໌೔ؤுΖ͏ʜ

    ͦͯ࣍͠ͷ೔

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  14. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    1.

    ".

    ͦͯ࣍͠ͷ೔
    ಉҰਓ෺
    ໌೔ͦ͜ૣى͖ͯ͠૸Δʂʂ
    ;[[ ໌೔ؤுΖ͏ʜ

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  15. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    1.

    ".

    ͦͯ࣍͠ͷ೔
    ಉҰਓ෺
    ໌೔ͦ͜ૣى͖ͯ͠૸Δʂʂ
    ;[[ ໌೔ؤுΖ͏ʜ

    ҙ͕ࣝҧ͏

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  16. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ਓ͸ঢ়گʹΑͬͯҙ͕ࣝมΘΔ
    ɾલ೔ͷ໷࣌ͱ౰೔ͷே࣌Ͱ͸·ΔͰผਓ
    ɾԿ౓΋ࣦഊ͍ͯ͠Δ͜ͱΛ஌͍ͬͯΔ͕ɺߦಈͰ͖͍ͯͳ͍
    ɾਓΛม͑Δ͜ͱ͸ඇৗʹ೉͍͠
    ɾਓͷҙࣝ͸ҰఆͰ͸ͳ͍

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  17. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ߦಈΛม͑Δʹ͸ʁ
    ਓͷҙࣝΛม͑ΔͷͰ͸ͳ͘ɺ؀ڥΛม͑Δ͜ͱ

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  18. ਓͷߦಈΛม͑Δʹ͸؀ڥΛม͑Δ

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  19. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ߦಈΛม͑Δʹ͸ʁ
    ਓͷҙࣝΛม͑ΔͷͰ͸ͳ͘ɺ؀ڥΛม͑Δ͜ͱ

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  20. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘؀ڥΛม͑Δ͜ͱ
    ߦಈΛม͑Δʹ͸ʁ

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  21. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ϢʔβʔΛߜΔ
    λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘؀ڥΛม͑Δ͜ͱ
    ߦಈΛม͑Δʹ͸ʁ

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  22. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ϢʔβʔΛߜΔ
    λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘؀ڥΛม͑Δ͜ͱ
    ߦಈΛม͑Δʹ͸ʁ
    ߦಈΛߜΔ

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  23. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ϢʔβʔΛߜΔ
    λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘؀ڥΛม͑Δ͜ͱ
    ߦಈΛม͑Δʹ͸ʁ
    ߦಈΛߜΔ Ͳ͏΍Δͷ͔ʁ

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  24. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ؀ڥΛม͑Δεςοϓ
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ
    λʔήοτϢʔβʔͷߦಈΛ஌Δ
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ

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  25. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ
    λʔήοτϢʔβʔͷߦಈΛ஌Δ
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ
    ܁Γฦ͢
    ؀ڥΛม͑Δεςοϓ

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  26. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ
    λʔήοτϢʔβʔͷߦಈΛ஌Δ
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ
    ܁Γฦ͢
    ͦ΋ͦ΋ͳͥͦͷߦಈΛͨ͠ͷ͔ʁ
    ؀ڥΛม͑Δεςοϓ

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  27. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ
    λʔήοτϢʔβʔͷߦಈΛ஌Δ
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ
    ܁Γฦ͢
    ͦ΋ͦ΋ͳͥͦͷߦಈΛͨ͠ͷ͔ʁ
    ߦಈՊֶ͕ڧ͍ຯํʹͳΔ
    ؀ڥΛม͑Δεςοϓ

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  28. ߦಈՊֶͱ͸

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  29. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ߦಈՊֶͱ͸
    ͳͥਓ͕ͦͷҙࢥܾఆΛͨ͠ͷ͔ɺ
    ͳͥਓ͕ͦͷߦಈΛͱͬͨͷ͔ɺ
    ਓͱߦಈʹ͍ͭͯͷཧղΛਂΊΔ͜ͱʹ໾ཱͭ஌ࣝ

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  30. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ߦಈՊֶΛ஌Δ͜ͱͷϝϦοτ
    ɾϢʔβʔͷҙࢥܾఆͱߦಈʹେ͖ͳӨڹΛ༩͑Δ
    ɹখ͞ͳཁҼΛݟ͚ͭΔ͜ͱʹ໾ཱͭ
    ɾϢʔβʔͷόΠΞεΛऔΓআ͘ɺ·ͨ͸όΠΞε෇͚ͨΓ͢Δ͜ͱͰ
    ɹҙࢥܾఆΛ༠ಋͰ͖Δ
    ɾϢʔβʔͷߦಈʹؔ͢ΔԾઆΛཱͯɺ
    ɹͦͷԾઆΛݕূ͢ΔͨΊͷཁૉͱͯ͠໾ཱͭ

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  31. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ߦಈՊֶΛ஌Δ͜ͱͷϝϦοτ
    όΠΞεʁʁʁ
    ɾϢʔβʔͷҙࢥܾఆͱߦಈʹେ͖ͳӨڹΛ༩͑Δ
    ɹখ͞ͳཁҼΛݟ͚ͭΔ͜ͱʹ໾ཱͭ
    ɾϢʔβʔͷόΠΞεΛऔΓআ͘ɺ·ͨ͸όΠΞε෇͚ͨΓ͢Δ͜ͱͰ
    ɹҙࢥܾఆΛ༠ಋͰ͖Δ
    ɾϢʔβʔͷߦಈʹؔ͢ΔԾઆΛཱͯɺ
    ɹͦͷԾઆΛݕূ͢ΔͨΊͷཁૉͱͯ͠໾ཱͭ

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  32. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    όΠΞε #JBT
    ͱ͸
    ɾજࡏతʹਓ͸όΠΞεΛ͍࣋ͬͯΔ
    ɾਓ͕ීวతʹऔΔߦಈͷ܏޲
    ɾ͢΂ͯͷਓʹ౰ͯ͸·ΔΘ͚Ͱ͸ͳ͍
    ɾਓ͕ͳͥͦͷߦಈΛͨ͠ͷ͔ͷཧղʹ໾ཱͭ

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  33. όΠΞεͷྫ

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  34. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    όΠΞεͷͭͷΧςΰϦ
    ɾ%FDJTJPO.BLJOH#JBT
    ɾ5JNF*ODPOTJTUFODZ#JBT
    ɾ1SPCBCJMJUZBOE#FMJFG#JBT
    ɾ4PDJBM#JBT

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  35. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    %FDJTJPO.BLJOH#JBTҙࢥܾఆόΠΞε
    ɾ)BTTMF'BDUPST
    ɾ$IBOOFM'BDUPST
    ɾ.FOUBM"DDPVOUJOH
    ɾ-PTT"WFSTJPO
    ɾ$POGJSNBUJPO#JBT
    ɾ'SBNJOH ϑϨʔϛϯάޮՌ
    ແࢷ๱ڇೕ ࢷ๱ڇೕ

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  36. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    5JNF*ODPOTJTUFODZ#JBTFT࣌ؒෆ੔߹ੑόΠΞε
    ɾ)ZQFSCPMJD%JTDPVOUJOH
    ɾ1MBOOJOH'BMMBDZ
    ɾ*OUFOUJPO"DUJPO(BQ
    ɾ-JNJUFE"UUFOUJPO
    ɾ1SFTFOU#JBT
    ԕ͍ະདྷͱ͍ۙະདྷ
    ԕ͍কདྷͳΒ଴ͯΔ͕ɺ͍ۙকདྷͳΒ͹଴ͯͳ͍
    ɾࠓ೔ສԁ΋Β͏͔ɺ໌೔ສԁ΋Β͏ʁ
    ɾ೔ޙສԁ΋Β͏͔ɺ೔ޙສԁ΋Β͏ʁ

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  37. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    1SPCBCJMJUZBOE#FMJFG#JBTFT֬཰ͱ৴͡ࠐΈͷόΠΞε
    ɾ"WBJMBCJMJUZ#JBT
    ɾ1SJNJOH
    ɾ3FDFODZ#JBT
    ɾ-PTT"WFSTJPO
    ɾ0TUSJDI&GGFDU
    ɾ"ODIPSJOH ΞϯΧϦϯάޮՌ
    ԁ ԁ
    ࠷ॳʹண໨ͨ͠৘ใʹӨڹ͞Ε΍͍͢

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  38. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    4PDJBM#JBTFTࣾձόΠΞε
    ɾ4PDJBM/PSNT
    ɾ4UBUVT2VP#JBT
    ɾ4PDJBM1SPPG
    ɾ3FDJQSPDJUZ
    ɾ)BMP&GGFDU
    ݱঢ়ҡ࣋όΠΞε
    ະ஌ͳ΋ͷΑΓ΋ݱঢ়ҡ࣋Λબͼ͕ͪ

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  39. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    όΠΞεΛ஌Δͱਓͷߦಈ͕ཧղ͠΍͘͢ͳΔ

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  40. Behavioral Design Process

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  41. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ
    λʔήοτϢʔβʔͷߦಈΛ஌Δ
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ
    ܁Γฦ͢
    ؀ڥΛม͑Δεςοϓ

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  42. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ
    λʔήοτϢʔβʔͷߦಈΛ஌Δ
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ
    ؀ڥΛม͑Δεςοϓ
    %FGJOF
    %JBHOPTF
    %FTJHO
    &YQFSJNFOU
    ߦಈσβΠϯϑϨʔϜϫʔΫ

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  43. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ߦಈσβΠϯϑϨʔϜϫʔΫ
    %FGJOF՝୊Λఆٛ͢Δ
    %JBHOPTF਍அ͢Δ
    %FTJHOϓϩτλΠϓΛ࡞Δ
    &YQFSJNFOUݕূ͢Δ

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  44. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ਓʑ͸පӃʹߦ͔ͳ͍
    ՝୊
    %FGJOF՝୊Λఆٛ͢Δ

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  45. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ਓʑ͸පӃʹߦ͔ͳ͍
    ՝୊
    Ͳͷਓʑʁ ߦ͘ඞཁ͸ͳͥʁ
    %FGJOF՝୊Λఆٛ͢Δ

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  46. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ੒ਓͨ͠ਓʑ͸ຖ೥ͷఆظݕ਍ͰපӃʹߦ͔ͳ͍
    ՝୊
    ద੾ͳϫʔυͰ՝୊Λఆٛ͢Δ
    %FGJOF՝୊Λద੾ʹఆٛ͢Δ

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  47. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    %JBHOPTF਍அ͢Δ
    ɾώΞϦϯά΍؍࡯Λ͢Δ
    ɾϖϧιφΛ࡞Δ
    ɾδϟʔχʔϚοϓΛ࡞Δ

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  48. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    %FTJHOϓϩτλΠϓΛ࡞Δ
    ϢʔβʔͷߦಈͰ΋ͬͱ΋
    োนͱͳΔ෦෼Λղܾ͢Δ
    σβΠϯΛ࡞Δ

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  49. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    &YQFSJNFOUݕূ͢Δ
    ϢʔβʔͷߦಈͷมԽΛ
    ؍࡯ɺ෼ੳ͢Δ

    View full-size slide

  50. Cookpad Inc. All Rights Reserved.
    Cookpad Tech Kitchen #17
    ð
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ
    λʔήοτϢʔβʔͷߦಈΛ஌Δ
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ
    ؀ڥΛม͑Δεςοϓ
    %FGJOF
    %JBHOPTF
    %FTJHO
    &YQFSJNFOU
    ߦಈσβΠϯϑϨʔϜϫʔΫ

    View full-size slide

  51. ·ͱΊ
    ɾߦಈΛม͑Δʹ͸ਓͰ͸ͳ͘؀ڥΛม͑Δ
    ɾόΠΞεΛ஌Δͱਓͷߦಈ΁ͷཧղ͕ਂ·Δ
    ɾ%FGJOF%JBHOPTF%FTJHO&YQFSJNFOU

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