Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Speaker Deck
PRO
Sign in
Sign up for free
Design for Behavior and Impact
kenshir0f
August 22, 2018
Design
9
4.5k
Design for Behavior and Impact
2018/08/22で発表したTech Kitchen #17 の登壇資料です。
CIID Summer School 2018で学んだデザインと行動についての話をしました。
kenshir0f
August 22, 2018
Tweet
Share
More Decks by kenshir0f
See All by kenshir0f
Figma with Cookpad
kenshir0f
11
6.1k
How Cookpad use Figma
kenshir0f
2
550
Easy Semantic HTML Structure for Komerco Team
kenshir0f
6
5k
Cookpad Spring Internship 2019 Service Development Course
kenshir0f
2
860
Cookpad TechConf 2019 Komerco Service Dev
kenshir0f
14
8.1k
Introduce Atomic Design with small rework
kenshir0f
3
200
Basic css note for Komerco Team
kenshir0f
6
6.7k
tech-kitchen-#16-komerco-design
kenshir0f
4
5.1k
s-dev-talks#2-komerco-team-building
kenshir0f
4
650
Other Decks in Design
See All in Design
アンドパッドのデザインシステムの今までとこれから
sizucca
2
1.4k
コミュニケーションデザイン組織のタタキ台 - SmartHR Communication Design Group
bebe
4
1.6k
Mind Your Product Language
apolaine
0
200
Cat Seance
emmamsketches
0
140
Alma's Ticket To Life
yzhang0425
0
220
We meet again
seleliao
0
510
デザインシステムチームの「身内」を増やす取り組み / Design Study Morning #07
numata
0
390
はじめまして、株式会社サインコサインです。(2022.04)
kakukoki
PRO
2
3.3k
メンタルモデルとは? カスタマーサポート向けズレ埋め勉強会
aguringo
0
490
Driveline: Arizona (Storyboards)
8sided
PRO
0
160
Storyboard: Midnight Cookie
luchiianita
0
210
Nightmare_Chase
lefthooksketchbook
1
120
Featured
See All Featured
Gamification - CAS2011
davidbonilla
75
3.9k
The Art of Programming - Codeland 2020
erikaheidi
32
9.2k
Infographics Made Easy
chrislema
233
17k
How to train your dragon (web standard)
notwaldorf
58
3.8k
Agile that works and the tools we love
rasmusluckow
319
19k
The Invisible Side of Design
smashingmag
290
48k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
marktimemedia
15
940
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
4
500
Designing on Purpose - Digital PM Summit 2013
jponch
106
5.6k
Documentation Writing (for coders)
carmenhchung
48
2.5k
No one is an island. Learnings from fostering a developers community.
thoeni
9
1.1k
How GitHub Uses GitHub to Build GitHub
holman
465
280k
Transcript
Cookpad Tech Kitchen #17 2018.08.22 Design for Behavior & Impact
౻Ҫݠ࢜࿕
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
౻Ҫݠ࢜࿕ @kenshir0f ΫοΫύουגࣜձࣾ ,PNFSDPࣄۀ෦σβΠφʔ ৽ଔೖࣾࣾձਓ ,PNFSDPͷσβΠϯશମΛ୲ ࠷ۙͣͬͱ3FBDUॻ͍ͯ·͢ ࣗݾհ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
͔ΒʮσβΠϯͱߦಈʯʹֶ͍ͭͯΜͩ͜ͱΛ͓͠͠·͢
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
GRID Impact www.gridimpact.org @grid_impact CIID Summer School UN City, 2018
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
"MFYBOESB'JPSJMMP "EBN-JUUMF ϫʔΫγϣοϓͷߨࢣ
Design for Behavior
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
Έͳ͞ΜͷৗͷதͰม͑Α͏ͱ͍ͯ͠Δߦಈʁ ՝ 8IBUCFIBWJPSEPZPVUSZUPDIBOHFJOZPVSMJGF
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ͦͷߦಈΛม͑ΒΕͳ͍ݪҼԿͰ͔͢ʁ ՝ 8IBUBSFUIFCBSSJFSTUPDIBOHJOHUIBUCFIBWJPS
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ߦಈΛม͑Δʹʁ ਓͷҙࣝΛม͑ΔͷͰͳ͘ɺڥΛม͑Δ͜ͱ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ͳͥਓͰͳ͘ڥΛม͑Δʁ ਓΛม͑Δ͜ͱͱ͍ͯ͠ɻ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
1. ໌ૣى͖ͯ͠LNΔͧʂʂ ". ͍ʜ͏ͪΐͬͱ͚ͩஂʹʜ Α͋͘Δγʔϯ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
1. ໌ͦ͜ૣى͖ͯ͠Δʂʂ ". ;[[ ໌ؤுΖ͏ʜ ͦͯ࣍͠ͷ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
1. ". ͦͯ࣍͠ͷ ಉҰਓ ໌ͦ͜ૣى͖ͯ͠Δʂʂ ;[[ ໌ؤுΖ͏ʜ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
1. ". ͦͯ࣍͠ͷ ಉҰਓ ໌ͦ͜ૣى͖ͯ͠Δʂʂ ;[[ ໌ؤுΖ͏ʜ ҙ͕ࣝҧ͏
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ਓঢ়گʹΑͬͯҙ͕ࣝมΘΔ ɾલͷ࣌ͱͷே࣌Ͱ·ΔͰผਓ ɾԿࣦഊ͍ͯ͠Δ͜ͱΛ͍ͬͯΔ͕ɺߦಈͰ͖͍ͯͳ͍ ɾਓΛม͑Δ͜ͱඇৗʹ͍͠ ɾਓͷҙࣝҰఆͰͳ͍
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ߦಈΛม͑Δʹʁ ਓͷҙࣝΛม͑ΔͷͰͳ͘ɺڥΛม͑Δ͜ͱ
ਓͷߦಈΛม͑ΔʹڥΛม͑Δ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ߦಈΛม͑Δʹʁ ਓͷҙࣝΛม͑ΔͷͰͳ͘ɺڥΛม͑Δ͜ͱ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘ڥΛม͑Δ͜ͱ ߦಈΛม͑Δʹʁ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ϢʔβʔΛߜΔ λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘ڥΛม͑Δ͜ͱ ߦಈΛม͑Δʹʁ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ϢʔβʔΛߜΔ λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘ڥΛม͑Δ͜ͱ ߦಈΛม͑Δʹʁ ߦಈΛߜΔ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ϢʔβʔΛߜΔ λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘ڥΛม͑Δ͜ͱ ߦಈΛม͑Δʹʁ ߦಈΛߜΔ Ͳ͏Δͷ͔ʁ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ڥΛม͑Δεςοϓ ͦͷߦಈ͕ൃੜ͍ͯ͠ΔڥΛΔ λʔήοτϢʔβʔͷߦಈΛΔ ڥΛগ͠ม͑ͯߦಈΛ؍͢Δ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ͦͷߦಈ͕ൃੜ͍ͯ͠ΔڥΛΔ λʔήοτϢʔβʔͷߦಈΛΔ ڥΛগ͠ม͑ͯߦಈΛ؍͢Δ ܁Γฦ͢ ڥΛม͑Δεςοϓ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ͦͷߦಈ͕ൃੜ͍ͯ͠ΔڥΛΔ λʔήοτϢʔβʔͷߦಈΛΔ ڥΛগ͠ม͑ͯߦಈΛ؍͢Δ ܁Γฦ͢ ͦͦͳͥͦͷߦಈΛͨ͠ͷ͔ʁ ڥΛม͑Δεςοϓ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ͦͷߦಈ͕ൃੜ͍ͯ͠ΔڥΛΔ λʔήοτϢʔβʔͷߦಈΛΔ ڥΛগ͠ม͑ͯߦಈΛ؍͢Δ ܁Γฦ͢ ͦͦͳͥͦͷߦಈΛͨ͠ͷ͔ʁ ߦಈՊֶ͕ڧ͍ຯํʹͳΔ ڥΛม͑Δεςοϓ
ߦಈՊֶͱ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ߦಈՊֶͱ ͳͥਓ͕ͦͷҙࢥܾఆΛͨ͠ͷ͔ɺ ͳͥਓ͕ͦͷߦಈΛͱͬͨͷ͔ɺ ਓͱߦಈʹ͍ͭͯͷཧղΛਂΊΔ͜ͱʹཱͭࣝ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ߦಈՊֶΛΔ͜ͱͷϝϦοτ ɾϢʔβʔͷҙࢥܾఆͱߦಈʹେ͖ͳӨڹΛ༩͑Δ ɹখ͞ͳཁҼΛݟ͚ͭΔ͜ͱʹཱͭ ɾϢʔβʔͷόΠΞεΛऔΓআ͘ɺ·ͨόΠΞε͚ͨΓ͢Δ͜ͱͰ ɹҙࢥܾఆΛ༠ಋͰ͖Δ ɾϢʔβʔͷߦಈʹؔ͢ΔԾઆΛཱͯɺ ɹͦͷԾઆΛݕূ͢ΔͨΊͷཁૉͱཱͯͭ͠
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ߦಈՊֶΛΔ͜ͱͷϝϦοτ όΠΞεʁʁʁ ɾϢʔβʔͷҙࢥܾఆͱߦಈʹେ͖ͳӨڹΛ༩͑Δ ɹখ͞ͳཁҼΛݟ͚ͭΔ͜ͱʹཱͭ ɾϢʔβʔͷόΠΞεΛऔΓআ͘ɺ·ͨόΠΞε͚ͨΓ͢Δ͜ͱͰ ɹҙࢥܾఆΛ༠ಋͰ͖Δ ɾϢʔβʔͷߦಈʹؔ͢ΔԾઆΛཱͯɺ ɹͦͷԾઆΛݕূ͢ΔͨΊͷཁૉͱཱͯͭ͠
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
όΠΞε #JBT ͱ ɾજࡏతʹਓόΠΞεΛ͍࣋ͬͯΔ ɾਓ͕ීวతʹऔΔߦಈͷ ɾͯ͢ͷਓʹͯ·ΔΘ͚Ͱͳ͍ ɾਓ͕ͳͥͦͷߦಈΛͨ͠ͷ͔ͷཧղʹཱͭ
όΠΞεͷྫ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
όΠΞεͷͭͷΧςΰϦ ɾ%FDJTJPO.BLJOH#JBT ɾ5JNF*ODPOTJTUFODZ#JBT ɾ1SPCBCJMJUZBOE#FMJFG#JBT ɾ4PDJBM#JBT
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
%FDJTJPO.BLJOH#JBTҙࢥܾఆόΠΞε ɾ)BTTMF'BDUPST ɾ$IBOOFM'BDUPST ɾ.FOUBM"DDPVOUJOH ɾ-PTT"WFSTJPO ɾ$POGJSNBUJPO#JBT ɾ'SBNJOH ϑϨʔϛϯάޮՌ ແࢷڇೕ ࢷڇೕ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
5JNF*ODPOTJTUFODZ#JBTFT࣌ؒෆ߹ੑόΠΞε ɾ)ZQFSCPMJD%JTDPVOUJOH ɾ1MBOOJOH'BMMBDZ ɾ*OUFOUJPO"DUJPO(BQ ɾ-JNJUFE"UUFOUJPO ɾ1SFTFOU#JBT ԕ͍ະདྷͱ͍ۙະདྷ ԕ͍কདྷͳΒͯΔ͕ɺ͍ۙকདྷͳΒͯͳ͍ ɾࠓສԁΒ͏͔ɺ໌ສԁΒ͏ʁ ɾޙສԁΒ͏͔ɺޙສԁΒ͏ʁ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
1SPCBCJMJUZBOE#FMJFG#JBTFT֬ͱ৴͡ࠐΈͷόΠΞε ɾ"WBJMBCJMJUZ#JBT ɾ1SJNJOH ɾ3FDFODZ#JBT ɾ-PTT"WFSTJPO ɾ0TUSJDI&GGFDU ɾ"ODIPSJOH ΞϯΧϦϯάޮՌ ԁ ԁ ࠷ॳʹணͨ͠ใʹӨڹ͞Ε͍͢
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
4PDJBM#JBTFTࣾձόΠΞε ɾ4PDJBM/PSNT ɾ4UBUVT2VP#JBT ɾ4PDJBM1SPPG ɾ3FDJQSPDJUZ ɾ)BMP&GGFDU ݱঢ়ҡ࣋όΠΞε ະͳͷΑΓݱঢ়ҡ࣋Λબͼ͕ͪ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
όΠΞεΛΔͱਓͷߦಈ͕ཧղ͘͢͠ͳΔ
Behavioral Design Process
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ͦͷߦಈ͕ൃੜ͍ͯ͠ΔڥΛΔ λʔήοτϢʔβʔͷߦಈΛΔ ڥΛগ͠ม͑ͯߦಈΛ؍͢Δ ܁Γฦ͢ ڥΛม͑Δεςοϓ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ͦͷߦಈ͕ൃੜ͍ͯ͠ΔڥΛΔ λʔήοτϢʔβʔͷߦಈΛΔ ڥΛগ͠ม͑ͯߦಈΛ؍͢Δ ڥΛม͑Δεςοϓ %FGJOF %JBHOPTF %FTJHO &YQFSJNFOU ߦಈσβΠϯϑϨʔϜϫʔΫ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ߦಈσβΠϯϑϨʔϜϫʔΫ %FGJOF՝Λఆٛ͢Δ %JBHOPTFஅ͢Δ %FTJHOϓϩτλΠϓΛ࡞Δ &YQFSJNFOUݕূ͢Δ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ਓʑපӃʹߦ͔ͳ͍ ՝ %FGJOF՝Λఆٛ͢Δ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ਓʑපӃʹߦ͔ͳ͍ ՝ Ͳͷਓʑʁ ߦ͘ඞཁͳͥʁ %FGJOF՝Λఆٛ͢Δ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ਓͨ͠ਓʑຖͷఆظݕͰපӃʹߦ͔ͳ͍ ՝ దͳϫʔυͰ՝Λఆٛ͢Δ %FGJOF՝Λదʹఆٛ͢Δ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
%JBHOPTFஅ͢Δ ɾώΞϦϯά؍Λ͢Δ ɾϖϧιφΛ࡞Δ ɾδϟʔχʔϚοϓΛ࡞Δ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
%FTJHOϓϩτλΠϓΛ࡞Δ ϢʔβʔͷߦಈͰͬͱ োนͱͳΔ෦Λղܾ͢Δ σβΠϯΛ࡞Δ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
&YQFSJNFOUݕূ͢Δ ϢʔβʔͷߦಈͷมԽΛ ؍ɺੳ͢Δ
Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
ͦͷߦಈ͕ൃੜ͍ͯ͠ΔڥΛΔ λʔήοτϢʔβʔͷߦಈΛΔ ڥΛগ͠ม͑ͯߦಈΛ؍͢Δ ڥΛม͑Δεςοϓ %FGJOF %JBHOPTF %FTJHO &YQFSJNFOU ߦಈσβΠϯϑϨʔϜϫʔΫ
·ͱΊ ɾߦಈΛม͑ΔʹਓͰͳ͘ڥΛม͑Δ ɾόΠΞεΛΔͱਓͷߦಈͷཧղ͕ਂ·Δ ɾ%FGJOF%JBHOPTF%FTJHO&YQFSJNFOU