Branding Brand - Feed.fm

Transcript

2. WHAT IS FEED.FM? We provide a legal streaming solution for websites, games, and app developers to enhance their products with popular music to drive consumer engagement, retention, and revenues. We take care of the billing, licensing, compliance, and reporting to the copyright holders ensuring that our clients meet the legal requirements and allowing them to focus on building an awesome product. CONTEXT AND CURATION IN MUSIC DRIVES SOCIAL REFERRAL, CULTURAL CURRENCY, AND ENGAGED LIFESTYLE.
3. MARKETING TRENDS IN THE U.S. TRADITIONAL ADVERTISING & ONE-WAY COMMUNICATION Early 20th Century: PRINT No timed engagement 1920’s: RADIO 15 seconds 1950’s: TELEVISION 30 seconds 1990’S–PRESENT: INTERNET ADVERTISING & THE ERA OF ANALYTICS 1995–Present: BANNER ADS 10–15 seconds Early 2000’s–Present: SOCIAL MEDIA Online Video: 15-30 seconds Present–Future: INTERNET RADIO/MUSIC 4+ minutes
4. CONTENT MARKETING & SOCIAL MEDIA “More time on-site means more engagement, which indicates a greater likelihood to purchase, sign-up and share the content.” œ7KHORQJHUWKDWŵUVWVHVVLRQLVWKHPRUHOLNHO\WKHXVHULVWREHKDSS\ and refer us to friends – it’s a great predictor of how things are going.” SESSION TIME = ENGAGEMENT SOURCE: œ:K\Ő7LPH6SHQWő,V2QHRI0DUNHWLQJőV)DYRULWH0HWULFVŔ0DVKDEOH'HF THE NEW REALITY
5. YOU LOVE LISTENING HERE
6. TAKE THAT CURATED RADIO HERE
7. AND HERE
8. AND HERE
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10. Customers love the music they hear while they engage with the brand. Let them take that feeling where ever they go. ENGAGE IN THE EXPERIENCE
11. TAKE THE EXPERIENCE WITH YOU BANNER OPTION
12. BAR OPTION
13. CURRENT CUSTOMERS ARE SEEING SESSION TIME INCREASE FROM 20% to 400%
14. BUD LIGHT PLATINUM Feed.fm worked with Bud Light Platinum to create a branded Bud Light Platinum radio experience, featuring over 200 of the most popular EDM tracks. CASE STUDY 1 Facebook Posts (3): over 800 organic likes generated Average Session Time (no music): 6 seconds Average Session Time (with music): 4:22 minutes Mobile Visits/Total Visits: 89% Tracks Streamed: 1,707 Total aggregate mins streamed: 8,729 % of Return Visits: 18% Most Liked Track: Daft Punk “Get Lucky”
15. FOREIGN CINEMA Open since 1999, Foreign Cinema restaurant has garnered local, national and international acclaim as a quintessentially San Francisco dining experience. CASE STUDY 2 Musical Fit: Down-tempo Electronic, Lounge, Jazz Average Session Time (no music): 2:07 minutes Average Session Time (with music): 6:45 minutes 300% INCREASE IN SESSION TIME
16. KEVIN KING kevin@feed.fm 718/801 1022