Feed.fm and Spirits

Context and curation in the music vertical drives engagement, cultural currency, and social referral. Feed.fm is a legal solution to allow brands and business internet radio on their owned media.

Transcript

1. MUSIC ANYWHERE SALES@FEED.FM
2. MARKETING TRENDS IN THE US TRADITIONAL ADVERTISING & ONE-WAY COMMUNICATION EARLY 20th Century: Print 1920s: RADIO 1950s: TELEVISION No timed engagement 15 seconds 30 seconds 10-15 seconds Internet Radio/Music, Online Video: 15-30 seconds 1990s-PRESENT: INTERNET ADVERTISING & THE ERA OF ANALYTICS 1995-PRESENT: BANNER ADS EARLY 2000s-PRESENT: SOCIAL MEDIA PRESENT-FUTURE: RICH MEDIA CONTENT
3. THE NEW REALITY CONTENT MARKETING & SOCIAL MEDIA SESSION TIME = ENGAGEMENT “More time on-site means more engagement, which indicates a greater likelihood to purchase, sign up and share the content.” ”The longer that first session is, the more likely the user is to be happy and refer us to friends — it’s a great predictor of how things are going” SOURCE: “Why ‘Times Spent’ Is One of Marketing’s Favorite Metrics”, Mashable, Dec 2013
4. WHAT IS FEED.FM? We provide a legal way for you to stream indie & major label music on your site in order to increase consumer engagement, retention, and revenues. Choose from thousands of expertly curated stations or create your own to find the music that perfectly fits your brand.
5. PURCHASING FUNNEL MOBILE USERS: 86% BRAND IN HAND SESSION ENGAGEMENT WITHOUT MUSIC: 6 secs. WITH MUSIC: 4:22 MINS. CONTEXT AND CURATION IN MUSIC: DRIVES SOCIAL REFERRAL CULTURAL CURRENCY ENGAGED LIFESTYLE
6. HERE YOUR CUSTOMERS LOVE LISTENING
7. ...AND HERE
8. ...AND HERE
9. HOW IT WORKS v v INSTALL PLAYER CHOOSE MUSIC TRACK PERFORMANCE
10. CURRENT CUSTOMERS ARE SEEING SESSION TIME INCREASE UP TO 700%
11. CASE STUDY BUD LIGHT PLATINUM Feed.fm worked with Bud Light Platinum to create a branded Bud Light Platinum radio experience, featuring over 200 of the most popular EDM tracks. Facebook Posts (3): over 800 organic likes generated Average session time (no music): 6 seconds Average session time (with music): 4:22 minutes Mobile visits/total visits: 89% Tracks streamed: 1,707 Total aggregate mins streamed: 8,729 % of return visits: 18% Most liked track: Daft Punk - “Get Lucky”
12. CASE STUDY FOREIGN CINEMA Open since 1999, Foreign Cinema restaurant has garnered local, national and international acclaim as a quintessentially San Francisco dining experience. Musical Fit: Downtempo Electronic, Lounge, Jazz 300% Increase in Session Times Average session time (no music): 2 minutes, 7 seconds Average session time (with music): 6 minutes, 45 seconds