Alternative Seed Funding Strategies - Seed It Project

Presentation on Alternative Seed Funding Strategies & Intro the Seed It Project platform (alpha version)

Transcript

1. alternative seed funding strategies DESIGN IT. SELL IT. SEED IT. seeditproject.com Kisha M Richardson | @kisharichardson | kisha@fizzburg.net
2. PAINPOINT got traction? got traction? need seed money need seed money
3. SOLUTION think out side of the box decipher your network determine the cost of traction establish a small agile fundraising team offer something tangible 5 STEPS TO ALTERNATIVE SEED FUNDING SUCCESS
4. think outside the box Two successful case studies. Both developed outside the box methods Neither relied on traditional funding OR traditional donations
5. decipher your network YOUR NETWORK Know you. fully Support you Know you. can persuade to Support you kinda of know you. will support w/momentum never ever support you vanity network local press & blog powerhouses partnerships Network segmentation is critical. Use Google circles & the facebook friend assignment feature to route contacts to appropriate segments. This will aid with deciphering the anatomy of your network and help tailor communication & engagement. a b c f d press partner
6. determine the cost of traction As entrepreneurs we are naturally inclined to shoot for the moon, but it’s important to .... Take a step back and FOCUS on the FIRST step. EXERCISE: Define meaningful traction for your business? Determine the amount of capital that you’ll need to illustrate meaningful traction (it’s often ALOT less than you think). Determine the top three most critical steps to move your project toward that? Now quantify it (i.e, performance metrics & capital etc.,)
7. establish a small agile fundraising team Take cues from politicians. They invest a significant amount of time & energy in establishing solid fundraising teams. Develop targets, deadlines & monetary rewards for hitting benchmarks.
8. offer something tangible There is a common theme between Newman’s Own & The Girl Scouts. Each transformed donors into customers by offering something unique, tangible & guaranteed in exchange for support.
9. seed it project DESIGN IT. SELL IT. SEED IT. The Seed It Project platform gives talented Bootstrappers the opportunity to earn seed money to fund the early stages of projects without incurring debt or giving up equity, using a collective marketing place & sales tactics anchored in game theory. We can build a collective marketplace that transforms supporters into customers by offering something unique, tangible & guaranteed.
10. seed it project - who Bootstrappers & Ambassadors from all sectors & walks of life can participate and raise seed money for projects that they're passionate about.
11. seed it project - design it Most Bootstrappers aren’t designers or event planners. We want to make the development process fun and frictionless - so, we'll host workshops in select cities. Design workshops are where the magic happens. During the workshops, we gain a deeper understanding of their vision and help them develop cool products & unique events to compliment their fundraising goals.
12. The Collective Marketplace offers something UNIQUE, TANGIBLE & GUARANTEED in exchange for supporting the goals of Boostrappers. These are challenging times. Supporters deserve something meaningful. Let’s offer something amazing in exchange for support! seed it project - collective marketplace Fundraising is NOT all that fun. So, let’s inject some fun into fundraising by offering cool products & hosting awesome events. FUN! FUNDRAISING
13. seed it project - eat LET’ S EAT Tastings + Competitions + Cooking Classes
14. seed it project - listen LET’ S listen Listening/Jam Sessions. Comedy. Dance. Theatre.
15. seed it project - play LET’ S PLAY Off the Beaten Path Adventures - Hikes. Camping Trips. Road Trips.
16. seed it project - party LET’ S party Old Fashion Fun - Good People. Great Cocktails. Awesome Music.
17. seed it project - COLLECTIVE MARKETPLACE Bootstrappers sell products & events featured in the collective marketplace to their network using methods anchored in game theory. Our sales & marketing model is anchored in game theory and designed to financially motivate every Bootstrapper to promote & sell everything available within the collective marketplace .
18. seed it project - sales model & game theory Bottom line, people LIKE you, but LOVE themselves. The best way to motivate anyone to help you achieve YOUR dream is by simultaneously helping THEM achieve theirs. Since, we kicked off the project with inspirational slogan t-shirts, so I’ll use that product, as an example to explain how the sales model works on the next slide.
19. Bootstrappers Earn: $6 for ANY t-shirt they've sold within the collective marketplace, $4 on t-shirts designed by them (regardless of seller) $10 if they're both designer & seller. This incentive framework will be used on everything offered through the collective marketplace. seed it project - sales model & game theory inspirational t-shirt $28 SELLER EARNS $6 Revenue sharing on both design & sales encourages all participants to sell the collective marketplace , as opposed to just what they designed. DESIGNER EARNS $4
20. seed it project - bolster fundraising with a team This is really worth restating People LIKE you, but LOVE themselves. People are more likely to respond to meaningful incentives. They stay engaged, they understand deadlines & benchmarks. They are more likely to remain commited to achieving the overall goal.
21. The Seed It Project Ambassador program has a monetization system that pays your fundraising team for their hardwork work & commitment to reaching goals. seed it project - The Ambassador program Project Ambassador Members of a fundraising team in support of a specific project. Independent Ambassador Support the overall platform. Not connected a specific project product/Event $28 PRODUCT/EVENT MANAGEMENT Ambassador $3 project $3 Designer $4 Project $3 product/Event $28 Designer $4 Ambassador $6
22. seed it project - seed it Paid Twice Monthly safely & electronically through Dwolla , Paypal or EFT. No waiting. No excuses. No monkey business. Competitive Revenue Share Agreement Bootstrappers generate revenue from sales, product & event design. Leverage & Momentum Fast & continous payout cycles allow you to self-fund initial traction, so that you can attract angels, acclerators and other capital pools for the next stage faster
23. Seamless & Central Management of orders, production/event planning, fulfilment, customer inquries, electronic payments to vendors, ambassadors & bootstrappers. All are faciliated through the Seed It Project technology platform Manufacturers: The Seed It Project will establish & manage relationships with key manufacturers & produce the products. Venues: The Seed It Project will establish & manage relationships with venues in select cities & host events. seed it project - manage it The Seed It Project will take the lead on managing the operational aspects of the initiative using its technology platform. TECHNOLOGY & OPERATIONS MANAGEMENT ORDER MANAGEMENT PAYMENT MANAGEMENT PRODUCT/EVENT MANAGEMENT
24. seed it project - top 4 benefits of the platform DESIGN IT At design workshop we’ll create a fundraising strategy, help segment your network & design products/events for the collective marketplace SELL IT Our sales model is anchored in game theory and provides strong incentives for everyone participating to promote the collective marketplace MANAGE IT Seamless & Central Management of all logistics (including manufaturing products and hosting events) maanged through the Platform SEED IT Competitive Revenue Share Agreement. Fast & continous payout cycles allow you to self-fund initial traction Paid Twice Monthly through Dwolla or Paypal.
25. keys to alternative seed funding success think out side of the box decipher your network determine the cost of traction establish a small agile fundraising team offer something tangible Whether you use the Seed It Project Platform all five keys to success should be covered.
26. contact info Kisha M Richardson CEO & Founder fizzburg innovation labs Creator of Seed It Project by fizzburg kisha.richardson@fizzburg.net 415.234.3164 Connect with me linkedin: /in/kisharichardson twitter: @kisharichardson facebook: /kisha.m.richardson Seed It Project by fizzburg seeditproject.com Check out the Collective Marketplace seeditproject.com/collection Apply for the Program seeditproject.com/ambassador Sign up for Events! seeditproject.com/event Connect with Us linkedin: /in/fizzburg twitter: @fizzburg facebook: /fizzburg
27. DESIGN IT. SELL IT. SEED IT. www.seeditproject.com/ambassador apply for the beta program
28. DESIGN IT. SELL IT. SEED IT. CHeck out the marketplace | Signup for events | apply for the program seeditproject.com