which collectively creates VALUE for a CUSTOMER. The value stream team is concerned with all the activities, from start to delivery of results, and confirmation of satisfaction. The value-stream designers search for ways of achieving “outrageous” improvements in critical measures such as speed, cost, quality, and service. The value stream team is intensely focused on the customer (an external customer or an internal user) and is concerned with how to delight the customer. Your Business is Made of Value Streams 3 © Value Stream Management Consortium James Martin, The Great Transition