Source: ARD/ZDF-Langzeitstudie Massenkommunikation (http://klischka.de/s/mk00 / http://klischka.de/s/mk10) 220 187 83 23 35 28,5 6 Average daily media usage 2011 (in minutes per day, Germans aged 14+) TV Radio Internet Newspaper Music-CD Books Magazines 185 206 13 30 36 18 10 Average daily media usage 2000 (in minutes per day, Germans aged 14+) TV Radio Internet Newspaper Music-CD Books Magazines
Source: OVK (http://klischka.de/s/ovk) ! Google took - estimated - 50 percent of German online advertising revenue in 2010 ! Google dominates the German search and search advertising market with a share of 93 % (3/2011, Webtrekk) 373 2.076 3.781 German online advertising revenue by segment (2010, million Euros) Affiliate Search Keywords (approx 93% Google) Banner/Layer/Video approx. net revenue approx. net revenue
! Mobile Reality in Germany in 2012: 21,3 Millionen unique mobile users, but only 4,1 % of digital ad spending (that's not even 1 % of total ad spending) Country % Digital % of total (2012) Digital % of total (2017) Mobile % of digital (2012) Mobile % of digital (2017) Growth 2012 -2017 mobile Growth 2012 -2017 digital Growth 2012 -2017 total media UK 40,4 % 51,1 % (est) 9,3 % 43,9 % (est) 47,8 % (est) 8,4 % (est) 3,4 % (est) Denmark 31,3 % 41,8 % (est) 6,4 % 24,2 % (est) 39,5 % (est) 7,4% (est) 1,4 % (est) Germany 19,7 % 26,6 % (est) 4,1 % 24,8 % (est) 54 % (est) 7,6 % (est) 1,3 % (est)
Source: Emarketer (http://klischka.de/s/mobius Google 2.171 Facebook 339 Twitter 135 Apple (iAD) 124 Pandora 225 Other 844 US Net Mobile Ad Revenues, by Company (2012) (million USD) Google Facebook Twitter Apple (iAD) Pandora Other
Source: Xing (http://klischka.de/s/xing) For a premium account you pay 71,40 Euros / year. That's what you get: ! Sending messages to everybody ! Seeing who visited your profile ! Some discounts and special deals It works for Xing: ! 10,45 million members in 2010 – 745.000 premium members (7,1 %) ! 54,3 million € revenue 2010, EBITDA 16,7 million € - 31% margin 13,18 million members in 1Q2013 – 810.000 paying members (5,9 %) 19,59 million € revenue 1Q2013, EBITDA 5,3 million € - 27% margin
(Publishers should) „Sit down once a day and pray to thank Steve Jobs that he is saving the publishing industry.“ Source: PBS (http://klischka.de/s/mdipad)
revenues 33 % in 2013 Company: ! 40,8 % of shares free floated, majority of shares owned by Friede Springer ! 3,3 billion Euros revenue / 13.651 employees in 2012 Problems: ! Bild lost 34 % of its circulation in ten years: 4,4 m. (2/2001) > 2,9 m (2/2011) ! Wanted to take over TV-conglomerate ProsiebenSat1 in 2005 – anti-trust-authority stopped the deal Many digital acquisitions over the years: ! Advertising: online brochures (KaufDA), career portals (Stepstone), price comparison service (Idealo), property portals (Immonet, Seloger), affiliate advertising (Zanox) ! Special interest Communities / Portals (Transfermarkt, aufeminin.com, netmums.com, finanzen.net) ! Online games (Gamigo)
digital customers (1H/2011) Source: Axel Springer Analystencall H1 2011 (http://klischka.de/s/asv ! Bild and Welt available since 12/2009 as iPhone Apps (79 Cent / issue) ! Bild HD for iPad since 12/2010, Welt HD since 6/2010 ! Price: 0,79 € / issue; 9,99 € / month; 89,99 € / year
(profitable) journalism Sources: IVW (www.ivw.de) / Konzernabschluss Rudolf Augstein GmbH 2011 (http://ebundesanzeiger.de) ! Der Spiegel is Germanys leading news magazine and the largest in Europe ! Der Spiegel lost 11% of its circulation form 2/2001 (1,1 million) till 2/2011 (961.000) – but gained 26% in subscriptions (456.819) (IVW numbers) ! more than 270 editors work for the print edition, more than 120 for Spiegel Online 92 28% 140 43% 32 10% 46 14% 14 4% print advertising circulation Online TV production other Revenue breakdown 2011 in million €: 318 million € revenue, 43 million € net income according to public financial statements