Accessibility should be a priority for every app developer no matter how big or small their app is. By prioritizing accessibility you ensure that your app works for a broader set of users who have various backgrounds and abilities. In this talk, I will discuss how accessibility is an opportunity for iOS developers to enhance their creativity and how to work accessibility into your feature development process. We'll go over Apple Accessibility API's and how you can leverage them to ensure any customizations in your app are accessible.