2015 The Art of Briefing Design

10 questions you need an answer for before starting the creative process. It should be common sense, but in reality it always needs a little more time and effort to gather information from different stakeholders and to pinpoint the relevant facts.

This short summary as part of the Swipe x PAGE Academy (http://page-online.de) is a quick guide to recapitulate the important briefing questions.

Transcript

1. The Art of Briefing Design K R U N C H T I M E I NT E RACT IV E
2. 10 questions you need an answer for T H E A R T O F T H E B R I E F
3. Target
4. T H E A R T O F T H E B R I E F 1
5. Target group
6. T H E A R T O F T H E B R I E F 2
7. Competition
8. T H E A R T O F T H E B R I E F 3
9. USP
10. T H E A R T O F T H E B R I E F 4
11. Ambition
12. T H E A R T O F T H E B R I E F 5
13. Benchmarks
14. T H E A R T O F T H E B R I E F 6
15. Platforms
16. T H E A R T O F T H E B R I E F 7
17. T E C H N O L O G I E & D E V E L O P M E N T Website Responsive Website Mobile Webapp Hybrid App Native App Smartphone Tablet Android iOS
18. Content
19. T H E A R T O F T H E B R I E F 8
20. Languages
21. T H E A R T O F T H E B R I E F 9
22. Delivery
23. T H E A R T O F T H E B R I E F 10
24. T H E A R T O F T H E B R I E F Workshops !
25. T H E A R T O F T H E B R I E F Workshops !
26. Alexander Meinhardt krunchtime.org KRUN C H T I M E I NT E R ACT I V E