Tokenization & User Engagement

THE RISE OF TOKENS (NFT)
AS AN INSTRUMENT FOR USER ENGAGEMENT

From a lecture at WeWork 2019

Transcript

1. THE RISE OF TOKENS WEWORK 2019 AS AN INSTRUMENT FOR USER ENGAGEMENT
3. AS A USER, …
4. I WANT TO KNOW WHY I SHOULD ALLOW COMPANIES TO TRACK MY DATA PROBLEM
5. I WANT TO BE ABLE TO TRUST A COUNTERPART WHEN BUYING ONLINE PROBLEM
6. AS A PRODUCT OWNER, …
7. I WANT TO REACH CRITICAL MASS FOR A DIGITAL SERVICE PROBLEM
8. I WANT TO CREATE AND MAINTAIN ENGAGEMENT FOR A DIGITAL SERVICE PROBLEM
9. AS A CONTENT CREATOR, …
10. I WANT TO MAKE A LIVING FROM PROVIDING DIGITAL CONTENT PROBLEM
11. AS A DEVELOPER, …
12. I WANT TO MAKE A LIVING FROM BUILDING AND MAINTAINING MY OWN SOFTWARE PROBLEM
13. AS AN ADVERTISER, …
14. I WANT TO MAKE SURE THAT MY DIGITAL AD IS SEEN PROBLEM
16. BLOCKCHAIN
17. An powerful form of database. BLOCKCHAIN
18. An incorruptible digital ledger. BLOCKCHAIN
19. BLOCKCHAIN Benefits • Security: Data is encrypted • Security: Data is immutable • Security: Data is distributed
20. BLOCKCHAIN Benefits • Transparency: Blockchains are public • Anonymity: Account holders are hidden • (Almost) zero transaction costs
21. SMART CONTRACTS
22. An incorruptible vending machine. SMART CONTRACTS
23. Imagine you’re in a band. SMART CONTRACTS
24. CRYPTO TOKENS
25. Money with additional functions. CRYPTO TOKENS
26. A remix of money and stocks. CRYPTO TOKENS
27. A surrogate value description, for digital but also physical things. CRYPTO TOKENS
28. Tokens are like many different vouchers— for features, rather than systems. CRYPTO TOKENS
29. CRYPTO TOKENS Coins • Means of payment • Independent blockchain • Execution does not require any other platform Tokens • Broader functionality • Based on an existing blockchain • Pinned to it the chain like shares to a stock portfolio
30. CRYPTO TOKENS Tokens can entitle you to • participate in a company or in a program • proof ownership • redeem royalties
31. A blochain-based loyalty program. CRYPTO TOKENS
32. CRYPTO TOKENS Tokens are exchangeable and tradeable.
33. CRYPTO TOKENS The number of tokens is limited.
34. Users can earn tokens by being early adopters. CRYPTO TOKENS
35. CRYPTO TOKENS „Tokens do not only enable an internal accounting system, but also a perpetual, objective, invite-a-friend system.“
36. WHAT IF USERS GET REWARDED ACCORDING TO THEIR ENGAGEMENT ON A SOCIAL NETWORK? IDEA
37. STEEMIT SOLUTION A blogging and social networking website, like Reddit, on top of the Steem blockchain.
39. WHAT IF CONTENT CREATORS CAN DIRECTLY BENEFIT FROM USER ENGAGEMENT? IDEA
40. SMART MEDIA TOKEN SOLUTION A token framework to be used by publishers to help monetize content and grow communities by creating incentives to encourage engagement.
42. ENGAGEMENT TOKEN SOLUTION A token framework to be used by publishers to help monetize content and grow communities by creating incentives to encourage engagement. A platform that enables publishers and top citizen- participants to earn tokens by creating interesting content. Advertisers buy tokens to purchase dedicated headlines.
43. WHAT IF USERS GET REWARDED FOR GIVING AWAY THEIR USAGE DATA? IDEA
44. WHAT IF USERS CAN DECIDE WHO GETS TO SEE AND USE THEIR USAGE DATA? IDEA
45. LOOMIA SOLUTION A small, flexible ‚smart tag‘ gathers and stores information from clothing, such as frequency and length of use.
46. WHAT IF USERS GET REWARDED FOR WATCHING (ADVERTISING) CONTENT? IDEA
47. WYSKER SOLUTION Wysker is a unique inspiration app to discover new products while earning Wys Tokens along the way.
48. Wys Token model
49. Wys Token model
50. Wys Token model
51. BRAVE BROWSER SOLUTION Brave is a open-source browser developed based on Chromium. The browser blocks ads and website trackers is providing a pay-to-surf business model, using the BAT Token.
53. COINBASE 0X PROJECT SOLUTION Coinbase, a Cryptowallet platform, offers tokens for watching Token education videos.
55. WHAT IF USERS CAN USE TOKENS TO ACCESS DIGITAL BENEFITS? IDEA
56. STORJ.IO SOLUTION A provider of decentralized cloud storage, where files are encrypted, shredded into little pieces, and stored in a decentralized network.
58. WHAT IF DEVELOPERS GET PAID BASED ON THE USAGE OF THEIR APPS? IDEA
59. KIN SOLUTION A token for the KIK messenger platform to facilitate value transfers such as for gaming applications.
61. WHAT IF USERS ARE ABLE TO CONVERT OFFLINE COUPONS AND DONATE THEM TO ORGANIZATIONS? IDEA
62. JOYNO SOLUTION - Student work -
68. LESS SOLUTION - Student work -
70. TOKENS ARE EARLY TODAY, BUT WILL TRANSFORM TECHNOLOGY TOMORROW HYPOTHESIS
71. TOKENS WILL BE THE FUTURE OF (ANY KIND OF) OWNERSHIP HYPOTHESIS
73. ! VIELEN DANK
74. 01 51 24 08 41 30 LAB@KRUNCHTIME.ORG ALEXANDER MEINHARDT PRODUCT DESIGN USER EXPERIENCE TW IG @KUTTIN3DGE @KRUNCHTIME.STUDIO KRUNCHTIME.CONSULTING