2017 The Impact of Tone of Voice in UX/UI

"Tone of voice" is a super important instrument to build personality into digital products. It's not about copywriting, it's an expression of the brand identity.

This talk showcases different options and explains why it is important for your app or website.

Transcript

1. T O N E O F V O I C E I N U X / U I K R U N C H T I M E I NT E RACT IV E
2. T O N E O F V O I C E I N U X / U I What is it? Tone of voice is about building personality into your app or website.
3. Greeting
4. Greeting
5. Greeting
6. Greeting
7. Feedback
8. Feedback
9. Feedback
10. Feedback
11. Feedback
12. Feedback
13. Feedback
14. T O N E O F V O I C E I N U X / U I Empty States
15. T O N E O F V O I C E I N U X / U I Empty States
16. T O N E O F V O I C E I N U X / U I Empty States
17. Empty states
18. Empty states
19. Micro copy
20. Micro copy
21. T O N E O F V O I C E I N U X / U I Conversational Interfaces
22. T O N E O F V O I C E I N U X / U I Conversational Interfaces
23. E P I C O R C H A P T E R Subtopic or example
24. E P I C O R C H A P T E R Subtopic or example
25. E P I C O R C H A P T E R Subtopic or example
26. Marketing
27. Marketing
28. Marketing
29. Marketing
30. T O N E O F V O I C E I N U X / U I Why is it important?
31. T O N E O F V O I C E I N U X / U I Why is it important? • Tone of voice is an expression of the brand identity • … and the people behind! • It sets you apart from the rest • It promotes uniformity in content • It builds trust • It can be used to influence and persuade
32. T O N E O F V O I C E A S P A R T O F U X / U I What is it?
33. Alexander Meinhardt krunchtime.org KRUN C H T I M E I NT E R ACT I V E