2017 The Impact of Tone of Voice in UX/UI

2017 The Impact of Tone of Voice in UX/UI

"Tone of voice" is a super important instrument to build personality into digital products. It's not about copywriting, it's an expression of the brand identity.

This talk showcases different options and explains why it is important for your app or website.

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Alexander Meinhardt

February 02, 2017
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Transcript

  1. T O N E O F V O I C

    E I N U X / U I K R U N C H T I M E I NT E RACT IV E
  2. T O N E O F V O I C

    E I N U X / U I What is it? Tone of voice is about building personality into your app or website.
  3. Greeting

  4. Greeting

  5. Greeting

  6. Greeting

  7. Feedback

  8. Feedback

  9. Feedback

  10. Feedback

  11. Feedback

  12. Feedback

  13. Feedback

  14. T O N E O F V O I C

    E I N U X / U I Empty States
  15. T O N E O F V O I C

    E I N U X / U I Empty States
  16. T O N E O F V O I C

    E I N U X / U I Empty States
  17. Empty states

  18. Empty states

  19. Micro copy

  20. Micro copy

  21. T O N E O F V O I C

    E I N U X / U I Conversational Interfaces
  22. T O N E O F V O I C

    E I N U X / U I Conversational Interfaces
  23. E P I C O R C H A P

    T E R Subtopic or example
  24. E P I C O R C H A P

    T E R Subtopic or example
  25. E P I C O R C H A P

    T E R Subtopic or example
  26. Marketing

  27. Marketing

  28. Marketing

  29. Marketing

  30. T O N E O F V O I C

    E I N U X / U I Why is it important?
  31. T O N E O F V O I C

    E I N U X / U I Why is it important? • Tone of voice is an expression of the brand identity • … and the people behind! • It sets you apart from the rest • It promotes uniformity in content • It builds trust • It can be used to influence and persuade
  32. T O N E O F V O I C

    E A S P A R T O F U X / U I What is it?
  33. Alexander Meinhardt krunchtime.org KRUN C H T I M E

    I NT E R ACT I V E