2019-sanno-forum-design-thinking

 2019-sanno-forum-design-thinking

2019.3.12 産業能率大学フォーラム
デザイン思考

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Yuta Kurotaki

March 12, 2019
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  1. (.0ϖύϘגࣜձࣾͷࣄྫ ࠇ୍༔ଠ :VUB,VSPUBLJ   σβΠϯࢥߟ͕اۀ΍࢓ࣄʹͲ͏໾ཱ͔ͭʁ

  2. )VNBO$PNQVUFS*OUFSBDUJPO3FTFBSDIFS ࠇ୍༔ଠ!LVSPUBLZ 46;63*ࣄۀ෦ςΫχΧϧϦʔυ

  3. ࣗݾ঺հ ೥݄ΑΓ(.0ϖύϘגࣜձࣾʹͯιϑτ΢ΣΞΤϯδχΞͱͯ͠ෳ਺ͷ8FCαʔϏ εͷ։ൃΛ୲౰ɺ೥౦ژ޻ۀେֶΤϯδχΞϦϯάσβΠϯϓϩδΣΫτ &%1 ʹι ϑτ΢ΣΞͷઐ໳Ոͱͯ͠ࢀՃɻݱࡏ͸ςΫχΧϧϦʔυͱͯ͠46;63*ͱ46;63*1FPQMF ͷ։ൃ͓ΑͼΤϯδχΞϦϯά૊৫ͷϚωʔδϝϯτΛߦ͍ͬͯΔɻ  5XJUUFSIUUQTUXJUUFSDPN!LVSPUBLZ 

    'BDFCPPLIUUQTXXXGBDFCPPLDPNLVSPUBLZ  (JU)VCIUUQTHJUIVCDPNLVSPUBLZ  )PNFQBHFIUUQTNPGVPSH  FNBJMZVUBLVSPUBLJ!HNBJMDPN
  4. (.0ϖύϘגࣜձࣾʹ͍ͭͯ

  5. (.0ϖύϘגࣜձࣾ wʮ΋ͬͱ͓΋͠Ζ͘Ͱ͖ΔʯΛاۀཧ೦ʹɺࠃ಺࠷େͷϋϯυϝΠυϚʔέο τʮNJOOFʯ΍ΦϦδφϧάοζΛखܰʹ࡞੒ɾൢചͰ͖ΔαΠτʮ46;63*ʯ ͳͲ༷ʑͳαʔϏεΛఏڙ͍ͯ͠·͢ɻ

  6. 46;63* IUUQTTV[VSJKQ

  7. (.0ϖύϘͷࣄۀ (.0ϖύϘ೥݄ظୈ࢛൒ظܾࢉઆ໌ձࢿྉQΑΓ

  8. ࣛࣇౡΦϑΟε01&/

  9. &%1ͱͷؔΘΓ

  10. ౦ژ޻ۀେֶΤϯδχΞϦϯάσβΠϯϓϩδΣΫτ &%1 wٕज़γʔζʹجͮ͘ൃ૝Ͱ͸ͳ͘ɺϢʔβʔͷજࡏతͳχʔζ͔Β৽͍͠ମݧ ΛσβΠϯͯ͠ɺͦͷՁ஋Λදݱ͢ΔϓϩηεΛֶͿ wϢʔβʔ͔ΒώϯτΛಘͯɼ৽͍͠ΞΠσΞΛ࣮૷͠ɼσϞͷݱ৔ͰʮϚδɼ ͜Ε͍͍Ͷʂʯͱ͍͏إΛͤ͞Δʢ㱠ݴΘͤΔʣ ౦ژ޻ۀେֶΤϯδχΞϦϯάσβΠϯϓϩδΣΫτr.FEJVN
 ΤϯδχΞϦϯάσβΠϯϓϩδΣΫτͷ໨ࢦ͢΋ͷ 4IJHFLJ4BJUP

  11. &%1Ͱͷ׆ಈ ౦ژ޻ۀେֶΤϯδχΞϦϯάσβΠϯϓϩδΣΫτͰͷ׆ಈ w ೥ʙ౦ژ޻ۀେֶΤϯδχΞϦϯάσβΠϯϓϩδΣΫτ &%1 ʹࢀՃ w ιϑτ΢ΣΞ։ൃͷઐ໳Ոͱͯ͠ϓϩδΣΫτʹࢀՃ w ೥݄౦޻େͷίϯϖͰೖ৆

    w ೥݄4MVTI5PLZPʹग़ల w ೥݄ΤϯδχΞͷͨΊͷσβΠϯࢥߟೖ໳ w (.0ϖύϘͰͷࣄྫΛدߘ͠·ͨ͠ w ೥݄ΤϯδχΞϦϯάσβΠϯݚڀձୈճൃද
  12. ೥&%1ͰऔΓ૊ΜͩςʔϚ ςʔϚ ةػҙࣝΛ๨Ε͕ͪͳॅຽ͕ద੾ͳ౰ࣄऀײ֮Λ௕ظؒҡ࣋͢Δ͜ͱͷͰ͖Δ ๷ࡂֶशͷମݧΛ࠶σβΠϯͤΑ

  13. None
  14. ϖύϘͱσβΠϯࢥߟ

  15. ϖύϘͱσβΠϯࢥߟ w8FCαʔϏε։ൃͰͷ׆༻ wσβΠϯઓུνʔϜͱσβΠϯεϓϦϯτ w৽ଔݚमͰͷ׆༻ wݚमઃܭͰͷ׆༻ͱσβΠϯࢥߟϫʔΫγϣοϓ wϖύϘ.BLF෦ wΈΜͳ͕࡞͍ͬͯΔ΋ͷΛݟͤ߹͏৔ͮ͘Γ

  16. 8FCαʔϏε։ൃͰͷ׆༻ ։ൃج൫͕੔උ͞Ε͖ͯͯɺ͢͹΍͘ϦϦʔ εͰ͖ΔΑ͏ʹͳ͖͕ͬͯͨɺϢʔβʔʹඞ ཁͳ΋ͷΛ࡞Ε͍ͯΔ͔ʁͱߟ͑ΔΑ͏ʹ ࣄۀ෦Λԣஅͯ͠ϖύϘͷσβΠϯࢥߟΛ֬ ཱͤ͞ɺΈΜͳ͕࣮ફͰ͖ΔΑ͏ʹࢧԉΛ͓ ͜ͳ͏σβΠϯઓུνʔϜ͕஀ੜ ϖύϘςοΫϒϩάͰ͖ͨͯ΄΍΄΍ʂσβΠϯઓུνʔϜͬͯͳʹ͢Δͷʁ

  17. 8FCαʔϏε։ൃͰͷ׆༻ w֤ࣄۀ෦ͰσβΠϯεϓϦϯτͷϫʔΫγϣοϓΛ࣮ࢪ ϖύϘςοΫϒϩάσβΠϯεϓϦϯτΛಋೖͯ͠෼͔ͬͨͭͷϝϦοτͱ஫ҙ఺ʲޙฤʳ

  18. σβΠϯࢥߟͱσβΠϯεϓϦϯτ ந৅తɾݪཧ ۩ମతɾϨγϐ σβΠϯࢥߟ σβΠϯεϓϦϯτ (PPHMF7FOUVSFT͕ ελʔτΞοϓ޲͚ʹ࡞੒ σβΠϯࢥߟ74σβΠϯεϓϦϯτɻͦͷҧ͍ͱ͸ʁc(PPEQBUDI#MPH %FTJHO4QSJOU֓ཁσβΠϯεϓϦϯτ֓ཁ

  19. ৽ଔݚमͰͷ׆༻ w ݚमΛͭ͘Δͱ͖ʹɺσβΠϯࢥߟͷϓϩηεΛϕʔεʹઃܭ w νʔϜϏϧσΟϯάϫʔΫγϣοϓ w lΤϯδχΞͷͨΊͷσβΠϯࢥߟೖ໳zͷʮୈষଟ༷ੑͷ͋ΔνʔϜΛ࡞ΔʯΛࢀߟ w σβΠϯࢥߟͷݚमΛ࣮ࢪ w

    ৽ଔࣾһͱϛυϧϚωʔδϟʔ޲͚ʹ࣮ࢪͨ͠
  20. σβΠϯࢥߟͷϫʔΫγϣοϓ ϖύϘ)3ϒϩά݄ʮσβΠϯࢥߟϫʔΫγϣοϓʙϚωʔδϟʔฤʙʯ࣮ࢪ͠·ͨ͠ Ϛωʔδϟʔ޲͚ϫʔΫγϣοϓ ৽ೖࣾһ޲͚ϫʔΫγϣοϓ

  21. ϖύϘ.BLF෦ wͱΓ͋͑ͣԿͰ΋ख࡞ΓͰ࡞Δ෦ wిࢠ޻࡞΍σδλϧϑΝϒϦέʔγϣϯܥΛத৺ʹ׆ಈத wIUUQTNFEJVNDPNQCNBLF wۀ຿ʹ͋·Γؔ܎ͳ͍΋ͷΛ࡞ͬͯ.BLFS'BJSFʹల͍ࣔͯ͠·͢ wࣾ಺Ͱ1FQBCP.BLFS'FTUJWBMΛఆظతʹ։࠵

  22. .BLFS'BJSF΁ͷలࣔ

  23. 1FQBCP.BLFS'FTUJWBM

  24. ࢓ࣄʹͲ͏໾ཱ͍ͬͯΔʁ w ։ൃϓϩηεͷ8IZ 8IBU ͷ෦෼ʹ͓͍ͯڞ௨ͷϑϨʔϜϫʔΫͱͯ͠׆༻ w ϢʔβʔମݧʹϑΥʔΧεͨ͠ػೳ։ൃɾվળ w ϖύϘ.BLF෦ͷ׆ಈ w

    ෦ॺ΍ձࣾΛӽ͑ͯɺϓϩτλΠϓΛݟͤ߹͏৔͕Ͱ͖ͨ w ΋ͷͮ͘ΓҎ֎ ྫ͑͹ɺݚमΧϦΩϡϥϜͷઃܭ ʹ΋Ԡ༻Ͱ͖Δ w डߨऀɾߨࢣɾܦӦऀʹڞײͯ͠ߟ͑Δ
  25. اۀͷதʹऔΓೖΕ͍ͯ͘ʹ͸ w ϖύϘʹ͸औΓೖΕ΍͍͢෩౔͕͋ͬͨ w Θ͕ͨͨͪ͠େ੾ʹ͍ͯ͠Δͭͷ͜ͱ w ΍͍͖ͬͯˠͷ͍͖ͬͯ w φΠετϥΠ w

    :FT BOEʜ w ΈΜͳͰ࣮ࡍʹ΍ͬͯΈͯମݧ͢Δ w ΍ͬͯΈͳ͍ͱ෼͔Βͳ͍ w ৬छ΍ࣾྺؔ܎ͳ͘৽ೖࣾһ΍Ϛωʔ δϟʔ΋࣮ࡍʹମݧ͢Δ ΈΜͳͱ஥ྑ͘͢Δ͜ͱ ϑΝϯΛ૿΍͢͜ͱ Ξ΢τϓοτ͢Δ͜ͱ
  26. ·ͱΊ

  27. ·ͱΊ w ϖύϘͷσβΠϯࢥߟͷࣄྫΛ঺հ͠·ͨ͠ w ౦޻େ&%1ͰֶΜͩ͜ͱ͸༷ʑͳ৔໘ͰԠ༻Ͱ͖·ͨ͠ w ͜Ε͔ΒऔΓೖΕ͍͖͍ͯͨํ͸ΈΜͳͰ࣮ࡍʹ΍ͬͯΈΔͷ͕ྑ͍Ͱ͢ʂ

  28. None
  29. ࠷ޙʹ w ࢿྉ͸جຊతʹ͢΂ͯΦʔϓϯʹ͍ͯ͠·͢ࢀߟࢿྉʹ63-Λࡌͤͯ͋Γ·͢ w 5XJUUFS΍'BDFCPPLͰ͓ؾܰʹ࣭໰͍ͯͩ͘͠͞ʂ

  30. ࢀߟࢿྉ

  31. ࢀߟࢿྉ w ֶੜͱֶͿɺڞײ͔Β͸͡·Δ΋ͷͮ͘ΓIUUQTTQFBLFSEFDLDPNLVSPUBLZEFTJHOUIJOLJOHJOUJUFDI w σβΠϯࢥߟϫʔΫγϣοϓIUUQTTQFBLFSEFDLDPNLVSPUBLZQFQBCPEFTJHOUIJOLJOHXPSLTIPQ w σβΠϯεϓϦϯτΛಋೖͯ͠෼͔ͬͨͭͷϝϦοτͱ஫ҙ఺ʲલฤʳIUUQTUFDIQFQBCPDPNEFTJHOTQSJOU w σβΠϯεϓϦϯτΛಋೖͯ͠෼͔ͬͨͭͷϝϦοτͱ஫ҙ఺ʲޙฤʳIUUQTUFDIQFQBCPDPNEFTJHOTQSJOU w

    Ͱ͖ͨͯ΄΍΄΍ʂσβΠϯઓུνʔϜͬͯͳʹ͢ΔͷʁIUUQTUFDIQFQBCPDPNEFTJHOTUSBUFHZUFBN w %FTJHO4QSJOU֓ཁσβΠϯεϓϦϯτ֓ཁIUUQTXXXTMJEFTIBSFOFUUBLBVNBEBEFTJHOTQSJOU w ϖύϘ.BLF෦IUUQTNFEJVNDPNQCNBLF w ϖύϘ)3ϒϩά݄ʮσβΠϯࢥߟϫʔΫγϣοϓʙϚωʔδϟʔฤʙʯ࣮ࢪ͠·ͨ͠IUUQTISQFQBCPDPNSFQPSU w ΤϯδχΞͷͨΊͷσβΠϯࢥߟೖ໳IUUQTXXXTIPFJTIBDPKQCPPLEFUBJM w Θ͕ͨͨͪ͠େ੾ʹ͍ͯ͠Δͭͷ͜ͱc(.0ϖύϘגࣜձࣾ࠾༻αΠτIUUQTSFDSVJUQFQBCPDPNJOGPJNQPSUBOU w ΍͍͖ͬͯɺͷ͍͖ͬͯ5IF4FDSFUPG-FBEFSTIJQBOE'PMMPXFSTIJQIUUQTTQFBLFSEFDLDPNLFOUBSPUIFTFDSFUPGMFBEFSTIJQBOEGPMMPXFSTIJQ w େֶʹ͓͚ΔΠϚυΩͷΤϯδχΞڭҭʕ౦ژ޻ۀେֶ&%1ͷࣄྫIUUQTTQFBLFSEFDLDPNLENTOSNPEFSOFOHJOFFSJOHFEVDBUJPOBUVOJWFSTJUZ w ౦ژ޻ۀେֶΤϯδχΞϦϯάσβΠϯϓϩδΣΫτIUUQTUJUFDIFEQHJUIVCJP w ϖύϘͷ৽ଔΤϯδχΞݚम7PMIUUQTUFDIQFQBCPDPNFOHJOFFSUSBJOJOHWPM