Preston College – Digital Marketing Essentials - Presentation

Transcript

1. DIGITAL MARKETING ESSENTIALS #1
2. “MD @3manfactory, @PRCA_UK NW Group Chair: Obsessed with communication, analytics nerd, major fan of colour coding, motor-mouth, partial to a pocket handkerchief” NATHANIEL CASSIDY
3. “Creative Director at @3ManFactory. Lecturer in Online Rep at @UCLan. Blogs, talks, writes, thinks, makes, does.” TOM STABLES
4. WHAT IS SOCIAL MEDIA?
5. “It’s the democratization of knowledge and information. Traditional media monologues have transformed into social media dialogues”
6. errrrr......
7. “Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue” (Wikipedia)
8. y ULTIMATELY, IT’S ABOUT BEING HUMAN (and sociable, too)
9. 100+ hours of video uploaded EVERY MINUTE 3 hours directly from mobile 6 billion videos watched every month 1 billion unique users every month
10. 8 billion photos hosted by Flickr 3000+ photos uploaded per minute to Flickr 350 million photos uploaded per day to Facebook 250 billion photos are on Facebook’s server 1.5 billion photos uploaded every week on Google+
11. 16 Billion Images Shared 150 million Monthly Active Users 55,000,000 Images Uploaded Daily 1.2 billion Likes Daily
12. 181 million blogs up from 36 million only five years ago. Some estimates put it at 450m
13. 285m active Twitter users (184 million of which are monthly active mobile users)
14. 10m active UK users (of which 80% access it through a mobile device)
15. 150k new sign ups to Twitter every day
16. 1.6b search queries on Twitter every day
17. 500m tweets sent daily
18. If Facebook were a country it would be the 3rd most populated in the world (3 x the size of the US)
19. 24 million British users log into Facebook each day. Average time spent on Facebook is 20 minutes per visit (8.3 hours per month) 77% of B2C companies have acquired customers from Facebook
20. 50% of UK mobile traffic is Facebook
21. 259 million users (2 new members every second) 17 million users in the UK
22. 3 million Company Pages 2.1 million Groups
23. 5.7 billion professionally oriented searches in 2012
24. 70 million on Pinterest 80% are those are women
25. 93% of Pinners shopped online in the past 6 months
26. Google+ has more than 540 million users (with 300 million active monthly) There are 1 million business pages Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)
27. 60 SECONDS 694,445 Google searches 695,000 Facebook status updates 98,000 tweets on Twitter 168 million emails sent 6,600 new pictures on Flickr 1,500 new blog entries posted 100+ hours of YouTube video uploaded
28. so social media... ...is a conversation you really shouldn’t be missing out on
29. Or simply, it’s a conversation that has always happened (only now, you can listen in)
30. And it’s going on with or without you
31. HOW CAN MY BUSINESS BENEFIT?
32. #1 CUSTOMER SERVICE
34. 1. Listen 2. Measure the impact TAKE CONTROL 3. Stay in channel 4. Apologise and empathise 5. Fix it if required 7. Take it offline if required 8. Offer a second chance 9. Share with your team 10. Encourage positive reviews 1. Listen 2. Measure the impact TAKE CONTROL 3. Stay in channel 4. Apologise and empathise 5. Fix it if required 7. Take it offline if required 8. Offer a second chance 9. Share with your team 10. Encourage positive reviews
35. 89% of consumers began doing business with a competitor following a poor customer experience 50% of consumers give a brand only one week to respond to a question before they stop doing business with them
36. 50% IGNORE ALL CUSTOMER FEEDBACK ON TWITTER AND FACEBOOK
37. #2 LOYALTY
38. “90% of consumers online trust recommendations from people they know. 70% trust opinions of unknown users” (Econsultancy, July 2009)
39. (aka word of mouth)
40. 1. Provide a great customer experience 2. Make your customers feel part of your journey 3. Reward customers for repeat business 4. Give them a heads-up on exclusive offers 5. Encourage them to leave reviews
41. #3 PUBLIC RELATIONS
45. #4 BRAND REACH
46. 83% UK businesses use social media to create company and brand awareness
47. #5 SEO...SMO?
48. REMEMBER social networks are search engines too
49. BIG Conference Connections & conversations with regional/local influencers increased site traffic by 91% (with a 74% increase of unique visitors)
50. #6 LEADERSHIP
52. #7 MONITORING
54. #8 NETWORKING
55. #9 LEAD GENERATION
58. #10 CUSTOMER ACQUISITION
60. DIGITAL MARKETING ESSENTIALS #1