(Re)Designing Creativity

Taking a critical look at how we think about design and creativity and doing design work.

Design is a process—it’s everything we do to get to our final product.

Transcript

1. (RE) DESIGNING CREATIVITY
2. WHAT IS DESIGN?
3. VS THE PRODUCT THE PROCESS
4. PROCESS > PRODUCT
5. THE HUMANS!
6. <3 HUMANS.
7. <3 HUMANS. THEY’RE NOT USERS.
8. <3 HUMANS. THEY’RE NOT USERS. THEY’RE PEOPLE.
9. WHAT IS DESIGN?
10. WHAT IS DESIGN? PROBLEM SOLVING
11. CLIENTS UNDERSTAND PRODUCTS
12. LUCAS CHERKEWSKI @lchski
13. WHAT IS CREATIVITY?
14. CREATIVITY IS A GIFT.
15. CREATIVITY IS NOT A GIFT.
16. CREATIVITY IS THINKING.
17. CREATIVITY IS THINKING, THINKING.
18. CREATIVITY IS THINKING, THINKING, THINKING.
19. WHAT IS DESIGN THINKING?
20. ¯\_(π)_/¯
21. WHO CAN DESIGN?
22. ONLY CREATIVE PEOPLE, DEFINITELY.
23. ONLY PEOPLE GIFTED WITH DESIGN POWER, DEFINITELY.
24. BAH.
25. ANYONE CAN DESIGN.
26. ANYONE CAN DESIGN. (IF YOU CAN PROBLEM SOLVE.)
27. ANYONE CAN DESIGN. THIS IS A GOOD THING.
28. WHY SO MANY QUESTIONS?
30. SOCRATES
31. SOCRATES: NOT JUST AN OLD DEAD GUY.
32. QUESTIONS ARE KEY TO GOOD DESIGN.
34. SOCRATES DIED FOR YOUR QUESTIONS.
35. HOW DO WE DESIGN?
36. CONSTRAINTS
37. THE PROCESS
38. 1. RESEARCH
39. 1. RESEARCH 2. EXPLORE
40. 1. RESEARCH 2. EXPLORE 3. CREATE
41. THE KEY IS ITERATION.
42. 1. RESEARCH
43. 1. RESEARCH 2. EXPLORE
44. 1. RESEARCH 2. EXPLORE 3. CREATE
45. ITERATE,
 ITERATE,
 ITERATE.
46. CAN YOU BE PRACTICAL?
47. SLIDES
48. WHATCHA GONNA DO?
49. WHATCHA GONNA DO? ASK QUESTIONS!
50. SLIDES INFORMATION OVERLOAD
51. Designing Practically • Ask questions like: • When Alex visits this page, what do they want to accomplish? • What frustrates Alex about this experience? • What can we remove to help Alex accomplish their task better? • Apply visual principles backed up by research
52. HOW TO IMPROVE?
53. Designing Practically • Ask questions like: • When Alex visits this page, what do they want to accomplish? • What frustrates Alex about this experience? • What can we remove to help Alex accomplish their task better? • Apply visual principles backed up by research
55. REAL ESTATE SYSTEM
56. WHATCHA GONNA DO?
57. WHATCHA GONNA DO? ASK QUESTIONS!
58. REAL ESTATE SYSTEM MULTIPLE SITES!?!
59. SITE A: LISTING 1 LISTING 2
60. SITE B: LISTING 1 LISTING 3 SITE A: LISTING 1 LISTING 2
61. SUPERFEEDR
63. WHATCHA GONNA DO?
64. WHATCHA GONNA DO? ASK QUESTIONS!
65. SUPERFEEDR CONSOLES
70. WHAT IS DESIGN?
71. THANKS! THANKS
72. WEBSITE LINK ecustom.ca
73. TWITTER HANDLE/ QUESTIONS @lchski