Justify Design

Can you justify your design decisions to your clients? This deck gives samples of how to do so!

Transcript

1. EECI 2010 1 JUSTIFY DESIGN Justify Design
2. EECI 2010 2 JUSTIFY DESIGN Your design decisions affect ExpressionEngine. CUSTOM CONDITIONALS PER SECTION ADD-ON CHOICES - HIGHLIGHT? TO EMBED OR NOT EMBED? MULTIPLE LAYOUTS=MULTIPLE TEMPLATES? SETUP FOR CLIENTS
5. EECI 2010 5 JUSTIFY DESIGN Ego & Money WHAT CONFLICTS BOIL DOWN TO
6. EECI 2010 6 JUSTIFY DESIGN Tactics AKA SUN TZU’S ART OF WAR FIVE ESSENTIALS TO VICTORY
8. EECI 2010 8 JUSTIFY DESIGN He will win who knows when to fight and when not to fight. AKA CHOOSE YOUR BATTLES WISELY
10. EECI 2010 10 JUSTIFY DESIGN He will win who knows how to handle both superior and inferior forces. AKA KNOW YOUR STRENGTHS & WEAKNESSES
12. EECI 2010 12 JUSTIFY DESIGN He will win whose army is animated by the same spirit throughout all its ranks. AKA BRING EVERYONE TO YOUR SIDE
14. EECI 2010 14 JUSTIFY DESIGN He will win who has military capacity and is not interfered with by the sovereign. AKA HAVE DESIGN KNOWLEDGE & EXPERIENCE AS YOUR ARSENAL + REMOVE INTERFERENCE
16. EECI 2010 16 JUSTIFY DESIGN He will win who, prepared himself, waits to take the enemy unprepared. AKA BE PREPARED TO FIGHT & DEFEND BEFORE YOU EVEN PRESENT TO YOUR CLIENT
17. EECI 2010 17 JUSTIFY DESIGN “I make no real design decisions. I defend them until they become someone else’s.” ALAN HOUSER DESIGNER, PODCASTER, CREATIVECOMPONENT
18. EECI 2010 18 JUSTIFY DESIGN Design Breakdown
19. EECI 2010 19 JUSTIFY DESIGN Count and write down how many typefaces and styles the site uses
20. 20 alistapart.com
21. EECI 2010 21 JUSTIFY DESIGN Recognize the size differences between the type elements
22. jasonsantamaria.com
23. EECI 2010 23 JUSTIFY DESIGN Ask yourself why they chose those specific typefaces
24. veerle.duoh.com
25. EECI 2010 25 JUSTIFY DESIGN Identify “decorative” or superfluous assets that enhance the design
26. leihu.com
27. EECI 2010 27 JUSTIFY DESIGN Identify “decorative” or superfluous assets that hinder the design
28. www.kentandfraser.com
29. EECI 2010 29 JUSTIFY DESIGN Recognize the colour palette — is it consistent?
30. http://www.folioart.co.uk/
31. EECI 2010 31 JUSTIFY DESIGN Is there a theme or metaphor?
32. doncalame.com
33. EECI 2010 33 JUSTIFY DESIGN Go through the layout and number each element in the order of importance in the layout. SEE IF THE WAY IT’S LAID OUT OR EMPHASIZED IS PARALLEL TO THE PRIORITY OF INFORMATION.
34. futurising.org
35. EECI 2010 35 JUSTIFY DESIGN Ask “Who is the audience of this layout? Is it appropriate? Why or why not?”
36. anorak-magazine.co.uk
37. EECI 2010 37 JUSTIFY DESIGN Ask “Is this relevant?”
39. EECI 2010 39 JUSTIFY DESIGN Put it all together. TACTICS + DESIGN + EE = HAPPY CAMPERS
40. EECI 2010 40 JUSTIFY DESIGN Questions? HTTP://LEALEA.NET/X/18