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Justify Design

Lea Alcantara
September 26, 2011

Justify Design

Can you justify your design decisions to your clients? This deck gives samples of how to do so!

Lea Alcantara

September 26, 2011
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  1. EECI 2010 1 JUSTIFY DESIGN Justify Design

  2. EECI 2010 2 JUSTIFY DESIGN Your design decisions affect ExpressionEngine.

    CUSTOM CONDITIONALS PER SECTION ADD-ON CHOICES - HIGHLIGHT? TO EMBED OR NOT EMBED? MULTIPLE LAYOUTS=MULTIPLE TEMPLATES? SETUP FOR CLIENTS
  3. None
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  5. EECI 2010 5 JUSTIFY DESIGN Ego & Money WHAT CONFLICTS

    BOIL DOWN TO
  6. EECI 2010 6 JUSTIFY DESIGN Tactics AKA SUN TZU’S ART

    OF WAR FIVE ESSENTIALS TO VICTORY
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  8. EECI 2010 8 JUSTIFY DESIGN He will win who knows

    when to fight and when not to fight. AKA CHOOSE YOUR BATTLES WISELY
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  10. EECI 2010 10 JUSTIFY DESIGN He will win who knows

    how to handle both superior and inferior forces. AKA KNOW YOUR STRENGTHS & WEAKNESSES
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  12. EECI 2010 12 JUSTIFY DESIGN He will win whose army

    is animated by the same spirit throughout all its ranks. AKA BRING EVERYONE TO YOUR SIDE
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  14. EECI 2010 14 JUSTIFY DESIGN He will win who has

    military capacity and is not interfered with by the sovereign. AKA HAVE DESIGN KNOWLEDGE & EXPERIENCE AS YOUR ARSENAL + REMOVE INTERFERENCE
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  16. EECI 2010 16 JUSTIFY DESIGN He will win who, prepared

    himself, waits to take the enemy unprepared. AKA BE PREPARED TO FIGHT & DEFEND BEFORE YOU EVEN PRESENT TO YOUR CLIENT
  17. EECI 2010 17 JUSTIFY DESIGN “I make no real design

    decisions. I defend them until they become someone else’s.” ALAN HOUSER DESIGNER, PODCASTER, CREATIVECOMPONENT
  18. EECI 2010 18 JUSTIFY DESIGN Design Breakdown

  19. EECI 2010 19 JUSTIFY DESIGN Count and write down how

    many typefaces and styles the site uses
  20. 20 alistapart.com

  21. EECI 2010 21 JUSTIFY DESIGN Recognize the size differences between

    the type elements
  22. jasonsantamaria.com

  23. EECI 2010 23 JUSTIFY DESIGN Ask yourself why they chose

    those specific typefaces
  24. veerle.duoh.com

  25. EECI 2010 25 JUSTIFY DESIGN Identify “decorative” or superfluous assets

    that enhance the design
  26. leihu.com

  27. EECI 2010 27 JUSTIFY DESIGN Identify “decorative” or superfluous assets

    that hinder the design
  28. www.kentandfraser.com

  29. EECI 2010 29 JUSTIFY DESIGN Recognize the colour palette —

    is it consistent?
  30. http://www.folioart.co.uk/

  31. EECI 2010 31 JUSTIFY DESIGN Is there a theme or

    metaphor?
  32. doncalame.com

  33. EECI 2010 33 JUSTIFY DESIGN Go through the layout and

    number each element in the order of importance in the layout. SEE IF THE WAY IT’S LAID OUT OR EMPHASIZED IS PARALLEL TO THE PRIORITY OF INFORMATION.
  34. futurising.org

  35. EECI 2010 35 JUSTIFY DESIGN Ask “Who is the audience

    of this layout? Is it appropriate? Why or why not?”
  36. anorak-magazine.co.uk

  37. EECI 2010 37 JUSTIFY DESIGN Ask “Is this relevant?”

  38. None
  39. EECI 2010 39 JUSTIFY DESIGN Put it all together. TACTICS

    + DESIGN + EE = HAPPY CAMPERS
  40. EECI 2010 40 JUSTIFY DESIGN Questions? HTTP://LEALEA.NET/X/18