From Self Branding to Merging Brands

From Self Branding to Merging Brands

How do two established web professionals, known for their own individual strengths and brands, merge their two identities without losing their sense of self? How does that translate to a brand system?

In this high-level talk, Lea will go through:

* The difference between branding yourself and branding a company
* The research involved to remove external assumptions
* A few key questions that she and Emily both had to answer separately about themselves and the company
* How these findings informed their new company name, their eventual logo, copy, and site design
* How the brand system created helps contribute to business goals

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Lea Alcantara

August 20, 2014
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