Do your clients understand what you do… really? More importantly, do they understand your value and how their site (and CMS) supports their business goals? Your ability to clearly communicate with clients and prospects can make-or-break a project! In this session, you’ll learn different ways to discuss technical, web and CMS concepts in ways that resonate with clients. EE veteran Lea Alcantara will share real-world conversations with confused clients, and offer practical strategies for clearing up that confusion. Learn how to communicate the value you add to your clients’ businesses by bringing your dev conversations down to Earth!