$30 off During Our Annual Pro Sale. View Details »

Getting to Know Brand You

Lea Alcantara
October 16, 2013

Getting to Know Brand You

A twist on my usual "Art of Self Branding" presentation for Refresh Portland. More questions, interactivity, and breakdown of how to apply.

Lea Alcantara

October 16, 2013

More Decks by Lea Alcantara

Other Decks in Business


  1. Refresh Portland 1 artofselfbranding.com Getting to Know Brand You

  2. Refresh Portland 2 artofselfbranding.com Sounds like that Princess. source: dailymail.co.uk

    lead designer, Emily lewis design @lealea previously: creative principal lealea design
  3. Refresh Portland 3 artofselfbranding.com Let’s Take a Moment make friends!

  4. Refresh Portland 4 artofselfbranding.com Defining a Personal Brand What does

    a personal brand mean to you? is self branding a “bad thing?” What does all this mean?
  5. Refresh Portland 5 artofselfbranding.com “Do good work.”

  6. Refresh Portland 6 artofselfbranding.com “Be yourself.”

  7. Refresh Portland 7 artofselfbranding.com “Be real.”

  8. Refresh Portland 8 artofselfbranding.com ? ? ? uh, great? now

  9. Refresh Portland 9 artofselfbranding.com You don’t know how to read

    the label because you’re inside the bottle. nate croft on personal branding
  10. Refresh Portland 10 artofselfbranding.com source: thesuperficial.com NO.

  11. Refresh Portland 11 artofselfbranding.com

  12. Refresh Portland 12 artofselfbranding.com “I understand.” getting to:

  13. Refresh Portland 13 artofselfbranding.com Why Brand Yourself? job INSURANCE PORTABILITY

    Targets “Fitting in”
  14. Refresh Portland 14 artofselfbranding.com “I understand.” getting to:

  15. Refresh Portland 15 artofselfbranding.com You are not a unique snowflake.

    source: imdb.com
  16. Refresh Portland 16 artofselfbranding.com You are part of a unique

    story arc. source: collider.com
  17. Refresh Portland 17 artofselfbranding.com “Brands are built on what people

    are saying about you, not what you’re saying about yourself.” guy kawasaki, original apple evangelist
  18. Refresh Portland 18 artofselfbranding.com TL;DR It’s not about you. It’s

    about them. family and friends, colleagues, clients, employers and peers
  19. Refresh Portland 19 artofselfbranding.com Credibility Based empowering others to be

    your advocate with a consistent message = credibility
  20. Refresh Portland 20 artofselfbranding.com Consistent Message = your brand

  21. Refresh Portland 21 artofselfbranding.com Branding a company: many restrictions objective

  22. Refresh Portland 22 artofselfbranding.com Branding yourself: little to no restrictions

    very subjective organic
  23. Refresh Portland 23 artofselfbranding.com versus in-house freelance one “client” several

    clients managing 2 brands - yours & the company Usually focus on your own brand restrictions for self-promos self-promo = livelihood
  24. Refresh Portland 24 artofselfbranding.com Focus on yourself or the company?

    The million dollar question
  25. Refresh Portland 25 artofselfbranding.com Both. like a marriage, your company

    is like your spouse. two separate entities merged together with similar hopes, goals, dreams, personalities. Together they are stronger, but both can stand separate and can be recognized separately.
  26. Refresh Portland 26 artofselfbranding.com How to discover & apply your

    brand making the intangible tangible
  27. Refresh Portland 27 artofselfbranding.com Become an amnesiac source: © universal

  28. Refresh Portland 28 artofselfbranding.com “It is said we are all

    three different people: the person we think we are (the one we have invented), the person other people think we are (the impression we make), and the person we think other people think we are (the one we fret about).” Stephen Bayley
  29. Refresh Portland 29 artofselfbranding.com Stereotype yourself origins: a relief printing

    plate cast in a mold made from composed type or an original plate.
  30. Refresh Portland 30 artofselfbranding.com

  31. Refresh Portland 31 artofselfbranding.com The Art of Self-Branding Worksheet I

    started The Art of Self-Branding to help others with their personal brand, and now this worksheet will help you put those ideas into practice! Part One: Pretend You’re An Amnesiac A brand is a perception of value formed in the minds of people about a company’s leaders, culture, products, and services. This perception is formed at every point where cus- tomers interact with the company, from the word- ing of advertising copy, to the quality of services and products offered, to the type of people hired, right down to what furniture is in the waiting room. What’s a Brand? Who am I? What am I? Where am I? Who are you? How’d I get here? The Questions: Name Relationship Time Known Adjectives Part Two: Become an Environmentalist This is a companion piece to Branding from the Ground Up Workshop. Visit http://www.artofselfbranding.com/ for more details. Final Tips* Recycle Reduce Recover Reuse The Habits Simplify: 3 adjective chart
  32. Refresh Portland 32 artofselfbranding.com Johari/Nohari window

  33. Refresh Portland 33 artofselfbranding.com Become an environmentalist

  34. Refresh Portland 34 artofselfbranding.com Recycle, Reduce, Recover, Reuse

  35. Refresh Portland 35 artofselfbranding.com You are part of a unique

    story arc. source: collider.com
  36. Refresh Portland 36 artofselfbranding.com Create a brand promise. What do

    you plan on expressing about yourself that is corroborated by action? Then, write a succinct sentence (or 2) explaining
  37. Refresh Portland 37 artofselfbranding.com Devise a brand execution plan. online

    (website, social media, etc) to offlinE (answering phones, tone, style) Bridge the gap!
  38. Refresh Portland 38 artofselfbranding.com e.g. green = care about environment

    so... business donates 1% profit to causes = go paperless = recycle regularly = be mindful of electricity use What else?
  39. Refresh Portland 39 artofselfbranding.com Persist through CRAP Criticism rejection assholes

    pressure richard st. John Secrets of success in 8 words, 3 minutes
  40. Refresh Portland 40 artofselfbranding.com Questions? @lealea @ctrlclickcast emilylewisdesign.com