Design Sprint Case Study

Summary of a traditional design sprint framework, why and when to use it. Followed by case study of complex design challenge solved using an adapted version of a design sprint.

Transcript

1. Design Sprints Work! A case study
2. Libby Maurer UX Director lmaurer@widen.com Presenter DESIGN SPRINTS WORK
3. DESIGN SPRINTS WORK Customer X will leave if we don’t make ______. Sales says they’ll hit their targets if we build ______. Oh s#*%. Our competitor came out with _____, we should too. Stakeholder Pressure Competitive Pressure Retention Pressure
4. Stop solutioning before you’re ready. A design sprint is a framework for surfacing deep understanding of problems before presenting the solution. DESIGN SPRINTS WORK Input Problem(s) Output Solution (prototype)
5. DESIGN SPRINTS WORK “But I’m not a designer!” (Yes you are.)
6. Design Spike Product Discovery Discovery Session Problem Sprint Problem Exploration DESIGN SPRINTS WORK
7. Original Format DESIGN SPRINTS WORK 1 Understand 2 Diverge 3 Converge 4 Prototype 5 Validate
8. DESIGN SPRINTS WORK
9. DESIGN SPRINTS WORK
10. • Stops premature solutioning • Aligns cross-functional players • Aligns teams • Can involve customers • Can work parallel to Agile process Why they work DESIGN SPRINTS WORK
11. DESIGN SPRINTS WORK “But we can’t afford 5 days.” (Yes you can. And you should.)
12. Here’s how we ran it. DESIGN SPRINTS WORK
13. DESIGN SPRINTS WORK What are we solving for? “Problem” The workflow app needs an app icon. REAL problem Our suite of applications doesn’t have global navigation.
14. DESIGN SPRINTS WORK The Players Marketing Product Brand UX
15. DESIGN SPRINTS WORK
16. DESIGN SPRINTS WORK PROBLEM STATEMENTS FACTS ASSUMPTIONS QUESTIONS PERSONAS CHECK IN Understand Diverge Converge Prototype Validate
17. DESIGN SPRINTS WORK DESIGN SPRINTS WORK Problem statements 30 statements 5 buckets
18. DESIGN SPRINTS WORK DESIGN SPRINTS WORK Fact Our custom branded interface is a differentiator. Assumption Buyers do not value Widen branding in the product. Question How many and what type of brandable areas are attractive to buyers?
19. DESIGN SPRINTS WORK DESIGN SPRINTS WORK Personas Who are they? What do they do?
20. • >1 problem to solve • Solving for navigation and brandability • Some personas overlap • Some personas are dependent • Holy S#*$, this is a complicated problem! Understand: What we learned DESIGN SPRINTS WORK DESIGN SPRINTS WORK
21. DESIGN SPRINTS WORK REVIEW QUESTIONS JOB STORIES 6 UPS CHECK IN Understand Diverge Converge Prototype Validate
22. DESIGN SPRINTS WORK DESIGN SPRINTS WORK
23. DESIGN SPRINTS WORK DESIGN SPRINTS WORK 6 ups 15 min Everyone sketches
24. DESIGN SPRINTS WORK DESIGN SPRINTS WORK What to prototype Version A Version B
25. • Revisiting problem is valuable • Problem too complicated for 1 prototype • Neat to have non-designers sketch and contribute ideas Diverge & Converge: What we learned DESIGN SPRINTS WORK DESIGN SPRINTS WORK
26. DESIGN SPRINTS WORK PROTOTYPE TEST PLAN SCHEDULE FEEDBACK SESSIONS CHECK IN Understand Diverge Converge Prototype Validate
27. DESIGN SPRINTS WORK DESIGN SPRINTS WORK Prototyping
28. DESIGN SPRINTS WORK DESIGN SPRINTS WORK
29. • Simple prototypes can be built quickly! • Neat to develop test plan together Prototype: What we learned DESIGN SPRINTS WORK DESIGN SPRINTS WORK
30. DESIGN SPRINTS WORK TEST PROTOTYPES CONDUCT INTERVIEWS SYNTHESIZE DATA CHECK IN Understand Diverge Converge Prototype Validate
31. DESIGN SPRINTS WORK DESIGN SPRINTS WORK A/B Testing
32. • Keep your test plan simple, timebox it • Allow extra time for remote testing Test: What we learned DESIGN SPRINTS WORK DESIGN SPRINTS WORK
33. • Terrific method for disrupting solutioning • Fantastic when data is scarce • Great for chronically misaligned teams • Must have strong facilitator • Must commit to no distractions (best offsite!) • Intense experience when done right Takeaways DESIGN SPRINTS WORK
34. Let’s keep talking. lmaurer@widen.com www.widen.com/careers