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LINE GAME Platform : Promotion using Deeplink and Deferred Deeplink

LINE GAME Platform : Promotion using Deeplink and Deferred Deeplink

Hyungjung Lee
LINE Plus LINE Game Platform Dev Team Software Engineer
https://linedevday.linecorp.com/jp/2019/sessions/S2-18

LINE DevDay 2019

November 21, 2019
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  1. 2019 DevDay
    LINE GAME Platform : Promotion
    Using Deeplink and Deferred
    Deeplink
    > Hyungjung Lee
    > LINE Plus LINE Game Platform Dev Team Software
    Engineer

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  2. Agenda
    > What Is Deeplink
    > Deeplink Promotion of LINE Game Platform
    > Integrating of Deeplink
    > Implementing Deferred Deeplink

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  3. What Is Deeplink
    CLICK
    OPEN
    LINE://
    Deeplink!

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  4. REWARD URL
    Cookie
    DEEPLINK Game Reward
    Request
    Cookie
    Browser
    Cookie
    Reward

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  5. PROBLEM
    Case of Deeplink NOT Working
    We don't know user's problem occurred which step
    Case of No Installed App

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  6. CASE OF DEEPLINK NOT WORKING
    DEEPLINK APP
    ETC
    ??

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  7. CASE OF NOT INSTALLED GAME
    Cookie
    Mail MARKET
    Deeplink
    APP
    Web REWARD
    ???
    URL
    Cookie

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  8. TRACKIT
    INTEGRATION 

    DEEPLINK
    TRACKING
    USER STEP
    TRACKING
    NEWLY
    INSTALLED APP

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  9. Integrating of Deeplink

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  10. Various Type of Deeplink
    > Facebook Deeplink
    > Work Must Be Registered on Facebook
    Admin Page
    > Android Intent
    > ex) Intent://line/#intent?package=com..;
    > Universal Link
    > ex) https://line.me
    > AppLink
    > ex) https://line.me
    > URL Schemes
    > ex) line://
    iOS & Common
    iOS

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  11. URL
    Schems
    Android
    Intents Universal Link AppLink
    Δ Δ X Δ
    O X Δ X
    X O X Δ
    O X Δ X
    Δ X X X
    ETC. Δ X Δ Δ
    Various Type of Deeplink
    Full : O, Some : Δ, No : X

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  12. Using Deeplink in TRACKIT
    OS

    AppLink
    Universal
    Link

    Installed
    ?
    URL
    Scheme
    Android
    Intent
    JS
    Not Working
    iOS

    Installed
    ?
    AOS
    No
    Inventory Landing Page Market
    App
    Not Working
    AOS
    iOS
    Yes
    No

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  13. Implementing Deferred Deeplink

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  14. What Is Deferred Deeplink
    MARKET APP
    Inventory
    Server
    Deeplink Deeplink
    Deeplink Deeplink

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  15. Deferred Deeplink In Android
    Google
    Market
    APP
    Inventory
    Install Referrer
    https://{market_URL}?referrer={deeplink}
    Google Play Referrer
    Cf. Working Only Market App. No Web Market
    Deeplink
    Deeplink

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  16. Deferred Deeplink in iOS
    AppStore GAME
    Inventory
    No Official Way
    Deeplink

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  17. Deferred Deeplink in iOS
    AppStore APP
    Inventory
    Web Cookie
    Only Working With iOS 9 and Below
    Shared Cookie Storage
    Deeplink
    Web Cookie

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  18. Deferred Deeplink In TRACKIT
    AppStore APP
    Inventory
    Trackit
    Server Deeplink
    Deeplink
    Hash Identifier
    Hash Identifier & Deeplink
    Js Module Js Module

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  19. Deeplink Tracking Statistics
    12%
    2%
    9%
    26%
    24%
    27%
    Click Unique Click Landing Page Imps
    To Market Install Start App
    CBU Promotion One Day

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  20. Trackit Supported Title

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