LINE GAME Platform : Promotion using Deeplink and Deferred Deeplink

LINE GAME Platform : Promotion using Deeplink and Deferred Deeplink

Hyungjung Lee
LINE Plus LINE Game Platform Dev Team Software Engineer
https://linedevday.linecorp.com/jp/2019/sessions/S2-18

Be4518b119b8eb017625e0ead20f8fe7?s=128

LINE DevDay 2019

November 21, 2019
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Transcript

  1. 2019 DevDay LINE GAME Platform : Promotion Using Deeplink and

    Deferred Deeplink > Hyungjung Lee > LINE Plus LINE Game Platform Dev Team Software Engineer
  2. Agenda > What Is Deeplink > Deeplink Promotion of LINE

    Game Platform > Integrating of Deeplink > Implementing Deferred Deeplink
  3. What Is Deeplink CLICK OPEN LINE:// Deeplink!

  4. REWARD URL Cookie DEEPLINK Game Reward Request Cookie Browser Cookie

    Reward
  5. REWARD URL

  6. REWARD URL

  7. PROBLEM Case of Deeplink NOT Working We don't know user's

    problem occurred which step Case of No Installed App
  8. CASE OF DEEPLINK NOT WORKING DEEPLINK APP ETC ??

  9. CASE OF NOT INSTALLED GAME Cookie Mail MARKET Deeplink APP

    Web REWARD ??? URL Cookie
  10. TRACKIT INTEGRATION 
 DEEPLINK TRACKING USER STEP TRACKING NEWLY INSTALLED

    APP
  11. Integrating of Deeplink

  12. Various Type of Deeplink > Facebook Deeplink > Work Must

    Be Registered on Facebook Admin Page > Android Intent > ex) Intent://line/#intent?package=com..; > Universal Link > ex) https://line.me > AppLink > ex) https://line.me > URL Schemes > ex) line:// iOS & Common iOS
  13. URL Schems Android Intents Universal Link AppLink Δ Δ X

    Δ O X Δ X X O X Δ O X Δ X Δ X X X ETC. Δ X Δ Δ Various Type of Deeplink Full : O, Some : Δ, No : X
  14. Using Deeplink in TRACKIT OS 
 AppLink Universal Link 


    Installed ? URL Scheme Android Intent JS Not Working iOS 
 Installed ? AOS No Inventory Landing Page Market App Not Working AOS iOS Yes No
  15. Implementing Deferred Deeplink

  16. What Is Deferred Deeplink MARKET APP Inventory Server Deeplink Deeplink

    Deeplink Deeplink
  17. Deferred Deeplink In Android Google Market APP Inventory Install Referrer

    https://{market_URL}?referrer={deeplink} Google Play Referrer Cf. Working Only Market App. No Web Market Deeplink Deeplink
  18. Deferred Deeplink in iOS AppStore GAME Inventory No Official Way

    Deeplink
  19. Deferred Deeplink in iOS AppStore APP Inventory Web Cookie Only

    Working With iOS 9 and Below Shared Cookie Storage Deeplink Web Cookie
  20. Deferred Deeplink In TRACKIT AppStore APP Inventory Trackit Server Deeplink

    Deeplink Hash Identifier Hash Identifier & Deeplink Js Module Js Module
  21. Deeplink Tracking Statistics 12% 2% 9% 26% 24% 27% Click

    Unique Click Landing Page Imps To Market Install Start App CBU Promotion One Day
  22. Trackit Supported Title

  23. Thank You