LINE GAME Platform : Promotion using Deeplink and Deferred Deeplink

Hyungjung Lee
LINE Plus LINE Game Platform Dev Team Software Engineer
https://linedevday.linecorp.com/jp/2019/sessions/S2-18

Transcript

1. 2019 DevDay LINE GAME Platform : Promotion Using Deeplink and Deferred Deeplink > Hyungjung Lee > LINE Plus LINE Game Platform Dev Team Software Engineer
2. Agenda > What Is Deeplink > Deeplink Promotion of LINE Game Platform > Integrating of Deeplink > Implementing Deferred Deeplink
3. What Is Deeplink CLICK OPEN LINE:// Deeplink!
4. REWARD URL Cookie DEEPLINK Game Reward Request Cookie Browser Cookie Reward
5. REWARD URL
6. REWARD URL
7. PROBLEM Case of Deeplink NOT Working We don't know user's problem occurred which step Case of No Installed App
8. CASE OF DEEPLINK NOT WORKING DEEPLINK APP ETC ??
9. CASE OF NOT INSTALLED GAME Cookie Mail MARKET Deeplink APP Web REWARD ??? URL Cookie
10. TRACKIT INTEGRATION 
 DEEPLINK TRACKING USER STEP TRACKING NEWLY INSTALLED APP
11. Integrating of Deeplink
12. Various Type of Deeplink > Facebook Deeplink > Work Must Be Registered on Facebook Admin Page > Android Intent > ex) Intent://line/#intent?package=com..; > Universal Link > ex) https://line.me > AppLink > ex) https://line.me > URL Schemes > ex) line:// iOS & Common iOS
13. URL Schems Android Intents Universal Link AppLink Δ Δ X Δ O X Δ X X O X Δ O X Δ X Δ X X X ETC. Δ X Δ Δ Various Type of Deeplink Full : O, Some : Δ, No : X
14. Using Deeplink in TRACKIT OS 
 AppLink Universal Link 
 Installed ? URL Scheme Android Intent JS Not Working iOS 
 Installed ? AOS No Inventory Landing Page Market App Not Working AOS iOS Yes No
15. Implementing Deferred Deeplink
16. What Is Deferred Deeplink MARKET APP Inventory Server Deeplink Deeplink Deeplink Deeplink
17. Deferred Deeplink In Android Google Market APP Inventory Install Referrer https://{market_URL}?referrer={deeplink} Google Play Referrer Cf. Working Only Market App. No Web Market Deeplink Deeplink
18. Deferred Deeplink in iOS AppStore GAME Inventory No Official Way Deeplink
19. Deferred Deeplink in iOS AppStore APP Inventory Web Cookie Only Working With iOS 9 and Below Shared Cookie Storage Deeplink Web Cookie
20. Deferred Deeplink In TRACKIT AppStore APP Inventory Trackit Server Deeplink Deeplink Hash Identifier Hash Identifier & Deeplink Js Module Js Module
21. Deeplink Tracking Statistics 12% 2% 9% 26% 24% 27% Click Unique Click Landing Page Imps To Market Install Start App CBU Promotion One Day
22. Trackit Supported Title
23. Thank You